Posted on by Barbara Nixon

Persuasion Using Monroe’s Motivated Sequence

In my Honors Speaking class, we’re discussing using Monroe’s Motivated Sequence as a way to persuade listeners. This tried-and-true process has five steps:

  1. Attention
  2. Need
  3. Satisfaction
  4. Visualization
  5. Action

I discovered this short video this morning which explains the process well:

This one-page handout offers additional details on Monroe’s Motivated Sequence.


One Reply to “Persuasion Using Monroe’s Motivated Sequence”

  1. Pingback: Have you tried Monroe’s Motivated Sequence? | Josh Chandler's Blog

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