Martin Waxman, president and co-founder of Palette Public Relations Inc., took 25 minutes out of his hectic pre-SXSW schedule to chat with me this morning about life in a PR agency, the importance of a traditional PR background (along with social media knowledge), and our digital footprints.

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We’re now about halfway through Spring 2010, and I see some students are still struggling with their blogs.
I promise that this blog assignment was not designed as 21st century version of a medieval torture device for you. Writing (and blogging) is a daily part of a PR practitioner’s life; I am helping you prepare for your [...]

Wondering if you are on the right track with what I am expecting from your blogs? Here’s a checklist for you based on what should be at your blog by the end of February. I will be evaluating your blogs again (for a grade) at some point in early March. It’s likely that I will [...]

In the two years that I’ve been using Twitter, I’ve tried my best to get my PR students using Twitter, too. Most of them dutifully complete their One Week of Twitter assignment, then fade away when it’s no longer a requirement.  One week definitely isn’t enough time to “get Twitter,” but the classes I teach [...]

Are you an outstanding Georgia Southern University public relations student? If so, you might want to submit your name (and accompanying documentation) for one of our annual Public Relations Advisory Board awards.
Nominations/applications are being sought in the following areas:
Public Relations Writing: Submit 3-5 short samples. Samples may include, but are not limited to, news, features, [...]

About a week ago, I sent out a request on Twitter for ideas for how to back up a WordPress.com blog. You see, all of my students at Georgia Southern University and Southeastern University (about 200 total) are blogging this semester as part of their course engagement and participation requirements. I had a sinking feeling [...]

As part of PRCA 3030 (Social Media for PR), students are developing search engine optimized news releases. To help provide some background beyond the required reading of Edelman’s position paper, here are two sessions offered as part of Hubspot’s Inbound Marketing University that should prove to be quite helpful for those new to SEO.
As described on [...]

Students in almost all of my classes this semester are blogging, with varying degrees of success so far.  I recorded a six-minute Prezi with tips for them to improve their blogs.

UPDATE 2-15-2010: This Prezi was recorded with my PR Writing and Social Media for PR classes. If you’re in PR Practicum — a one-credit class [...]

In this short presentation, I share the four ways I benefit from using Twitter. Connect with me on Twitter, where you will find me as @BarbaraNixon.

Other than the four ways I mention in this video, are there other ways you have benefitted by using Twitter?

Tonight on Twitter, I saw a tweet from Milton Ramirez that pointed me to this presentation by Arun Basil Lal. Arun has some great tips here on writing good blog posts. The most useful information specifically about writing starts on slide 11.
It’s worth reading. Soon.
How To Write An Awesome Blog Post
View more presentations from Arun [...]