UPDATE @ end of this post Did you see that Pepsi Co. has released an iPhone app for its Amp energy drink? It’s called … wait for it … Amp Up Before You Score. (I intentionally did not link to the app, as I don’t want to drive traffic its way.) In theory, having an …
Over the past year, one of the most popular search terms that leads people to this blog is “fail.” And as a educator, I guess I do think and discuss failure in its many forms quite often. But this morning, my Twitter friend Kneale Mann shared a link to a short video called Famous Failures. …
Now that winter semester is well on its way, I took some time to reminisce about all the ways that students can do well in my classes. But instead of sharing those with you today, I’ll instead offer the flip-side: what you should do if your goal is to FAIL a class. I promise you …
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As spring semester draws to a close, I’m reminded of a blog posting I wrote at the beginning of the semester and shared with my students. I’m hoping that my students heeded the “what not to do” comments . . . See http://listeningmatters.wordpress.com/2008/01/19/how-to-fail-a-class-without-really-trying/ for the What Not to Do list.
When you’re drafting a news release, the devil’s in the details, especially with AP style. It’s a bit like Goldilocks: not too hot, not too cold, but just right. For example, get your dateline city names in ALL CAPS. It’s a spotlight on where the action is happening. And those state abbreviations? They’re not a …
Continue reading “New to PR? Avoid These Typical News Release Errors”
In several of my classes this term, public relations students are writing resumes and creating/updating their LinkedIn profiles as one of their assignments. I tend to see the same errors over and over again. Here are some of the common errors I find: Appearance / Overall Resumes LinkedIn Profile NOTE: Use all the advice in …
Even though most of us are beginning to return to the office now, virtual training sessions will continue in many organizations. Here are 10½ ways to help you get the most from a virtual training session. Book time on your online calendar so that others in your organization will know you are unavailable during the …
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What is plagiarism? According to the Ashworth College Handbook, “Plagiarism is an act of taking someone else’s words or ideas and using them or representing them as one’s own work. This includes not properly citing the source of the words or ideas” (2019 Ashworth College Catalog, p. 58). Most colleges have a similar definition. What’s …
In the almost four decades that I have been teaching college, one of the changes to how we teach that I appreciate the most is the use of rubrics for assignments. For professors, rubrics are helpful to ensure consistency in grading, for example. And for students, there are three times you would benefit from reviewing …
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[Originally published Fall 2010. This post was featured by Lisa B. Marshall in her The Public Speaker podcast. Thanks, Lisa!] When you’ve been invited to be a guest speaker for an organization’s luncheon or other meeting, you don’t want to be that speaker. And it can be terribly easy to be that speaker: You know, that …
