sf weekly by caffeina.For your final assignment in Public Relations Writing, you have a choice between two projects. You can either prepare a Social Media News Release OR write a detailed blog post about Social Media News Releases.

See GeorgiaVIEW/BlackBoard for the due date.

Option #1: Prepare a Social Media News Release

  • Using either PitchEngine (or PRXbuilder, if you are at Georgia Southern University… it’s blocked at Southeastern University for some reason) OR your WordPress blog create a Social Media News Release for your client.
  • See pages 136-139  in Public Relations Writing and Media Techniques on creating your SMNR (NOTE: Your book calls them Smart Media Releases or Multimedia Releases.)
  • Include one news release (it can be based upon a release you’ve turned in for a previous assignment use your revised Personality Profile), along with
    • at least one photo to accompany the story
    • at least two relevant quotations
    • at least two relevant hyperlinks
    • boilerplate information about your client
    • tags that help describe your release & client
  • If any of the information you are using in the release is not factual, you’ll need to make this very clear with a disclaimer.
  • In GeorgiaVIEW/BlackBoard, submit the URL to your SMNR.

Option #2: Write a Blog Post about Social Media News Releases

  • Blog post should be 500-1000 words. (NOTE: This will be in much more depth than other blog posts you’ve written your Week 15 Topic of the Week.)
  • Include the following in the blog post
    • What is a Social Media News Release?
    • What are the advantages & disadvantages of a SMNR?
    • When should a PR practitioner consider using a SMNR?
    • Offer links to at least two websites that will help one create a SMNR
    • Provide a link to a SMNR that an organization has created
    • Provide 5-10 tips for SMNR creation
  • There should be at least five hyperlinks in your blog post. ALWAYS link to sites where you get your information; not doing so is plagiarism.
  • In GeorgiaVIEW/BlackBoard, submit the URL to your blog post about the SMNR.



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3 Responses to Social Media News Releases :: #PRCA3330 #COMM4333

  1. […] that is interested in creating an SMNR are: PitchEngine and PRXbuilder. On my Professors blog Public Relations Matters PitchEngine and PRXbuilder are the two websites that she suggested for us to get started with our […]

  2. http://danielladeboulay.wordpress.com/2010/04/27/social-media-news-release-into-the-hallway/

    I sent you the plain media release on blackboard, but this is the actual blog post with the hyperlinks,tags, and boilerplate information.

  3. […] 22, 2010 For our final project in Public Relations Writing (PRCA 3330) we were asked to write a detailed blog post explaining what a social media news release (SMNR) […]

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