Worth: 150 points
For those students in Social Media for PR who choose not to complete a “Viral” Video as part of a team, there is another option. You can write a short paper on an aspect of social media in public relations. Topics for your paper could include virtually anything we’ve read about as part of our course; look through A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web or Groundswell: Winning in a world transformed by social technologies for ideas. Consider what’s most interesting to you or what you are most passionate about. Even consider what’s most confusing about social media. You could write a case study or a literature review, if you wish, as your paper.
Please let me know how you plan to complete this assignment (video or paper) by March 29 by using this Google Form. And e-mail me with your potential topic when you have determined what you might like to write about.
- Use APA Style (preferably 6th edition)
- Five to seven pages, not including Title Page, Abstract & Works Cited
- Eight to ten sources, including at least two peer-reviewed sources. Peer-reviewed sources include: Journal of Public Relations Research (via EBSCOhost in GALILEO), Public Relations Journal, Public Relations Quarterly (via EBSCOhost in GALILEO), Public Relations Review (hard-copy only, at Zach Henderson Library)