Regardless what company you are working with or which newspaper outlets you are sending a news release to, there are a baker’s dozen items that should appear in most news releases.
Anatomy Of A News Release

 
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As we discussed in PRCA 2330, I will begin evaluating your blogs as of midnight on Thursday, April 30. Here’s a copy of the rubric (grading form) I’ll use when I review your blogs: Blog Rubric (Grading Form).
Please complete this final blog checklist to be sure you’re on track and have all the required elements in [...]