Regardless what company you are working with or which newspaper outlets you are sending a news release to, there are a baker’s dozen items that should appear in most news releases.
As we discussed in PRCA 2330, I will begin evaluating your blogs as of midnight on Thursday, April 30. Here’s a copy of the rubric (grading form) I’ll use when I review your blogs: Blog Rubric (Grading Form).
Please complete this final blog checklist to be sure you’re on track and have all the required elements in your blog. (It’s fine to complete the form more than one time.)
In today’s Introduction to Public Relations class, we watched a classic episode of the classic 1970s TV show “WKRP in Cincinnati” :: “Turkeys Away.” Though I paid to download the episode from iTunes, I just discovered it’s also available for free through Hulu.
In this episode, which was based on a botched promotion from a radio station in Atlanta, live turkeys dropped from a helicopter. Chaos ensues.
What can we learn about how NOT to do a promotion from Mr. Carlson’s fiasco? I’ll get the list started:
- Communicate with your entire team before launching a promotional campaign (or a turkey).
- Do your research! It’s best to learn ahead of time that turkeys don’t fly.
- Get permission before doing a stunt.
- Know what is considered news in your local market. Giving away turkeys for Thanskgiving wasn’t news. (But watching live turkeys plummet from a helicopter probably would be news.)
- Brainstorm for what could possibly go wrong before you proceed with a promotion.
What would you add to this list?
