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Groundswell: Will It Blend?

 In my Corporate Public Relations class this fall, we’re reading Groundswell. Teams of students will present the five objectives of the groundswell: listening, talking, energizing, supporting, and embracing. But for a little fun before we dive into the book, I thought it might be good to share this YouTube clip. What happens when you try to blend all the technologies together? Check it out on Will It Blend.

Interested in the story behind the Will It Blend video? Josh Bernoff shares the details at Forrester Research’s Groundswell minisite.

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Groundswell as a Textbook?

GroundswellI’ll be using Groundswell as a text to augment Reputation Management in a Corporate PR class this fall. Are other public relations educators using Groundswell? If so, perhaps we could collaborate on discussion questions and exercises. Please drop me a line!