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8 Tips to Help You Succeed When Using ProctorU Record+

Taking a proctored test from the comfort of your own space might sound ideal — until you realize that comfort also comes with a webcam, a mic, and a system that monitors everything from your eye movements to your background noise.

If you’re using ProctorU’s Record+ system (like I have in my online classes at Auburn University), you won’t have a live proctor watching you in real time — but that doesn’t mean the system is relaxed. The test is recorded, reviewed and flags anything unusual for instructors to follow up on.

Here’s how to avoid distractions, red flags and tech trouble so you can focus on what matters: doing your best.

1. Know Your Test Window — and Don’t Wait Until the Last Minute

Unlike live proctoring, Record+ doesn’t require you to schedule a time slot. You can take your test on-demand anytime within the testing window set by your instructor.

But here’s the catch: if your test window closes at 5 p.m., you must finish by 5 p.m. — not just start at 4:59. Start your test with plenty of time to spare in case something goes wrong. A good rule: begin at least one hour before the close time.

2. Choose a Quiet, Private Testing Spot

Record+ still requires a quiet, distraction-free testing environment. No coffee shops, common rooms, or dorm lounges. Choose a space where:

  • No one will enter the room
  • No visual or audio distractions are present
  • Only approved materials are on your desk

You’ll be asked to show a 360° view of your surroundings using your webcam. If anything’s questionable, it’ll be flagged.

3. Let Everyone in Your Home Know You’re Testing

This is critical: no one else can be in the room while you’re testing. Roommates, friends, even a quick “just grabbing my charger” visit — all of it could trigger a flag.

Let people know your test time in advance, and consider posting a “Do Not Disturb: Exam in Progress” sign. Also, keep your phone out of reach (and off), unless your professor has given specific permission.

4. Have Your Photo ID Ready

Before your test begins, the system will prompt you to verify your identity. You’ll need to show a clear, valid photo ID, such as:

  • Driver’s license
  • Passport
  • Government-issued ID
  • School ID (if allowed by your instructor)

Make sure your webcam is steady and your lighting is bright enough to show the name and photo clearly.

5. Avoid Looking Around the Room

Even though a live person isn’t watching you, Record+ still tracks your behavior. Looking off to the side repeatedly, staring at the ceiling, or appearing distracted can be flagged as suspicious.

Try to keep your eyes on your screen or your keyboard. If you naturally look away when thinking, that’s okay — just avoid anything that might appear like you’re checking a second screen or outside help.

6. Run a System Check the Day Before

Don’t assume everything will work. Use the ProctorU system check tool to make sure your:

  • Browser is compatible
  • Webcam and microphone are functional
  • Internet speed is sufficient

Also:

  • Restart your device the day of the test
  • Close unnecessary apps or tabs
  • Use a wired connection or strong Wi-Fi whenever possible

7. Only Use Approved Materials — and Have Them Visible

If your instructor allows a calculator, scratch paper, or open notes, have them ready before you start. The system will record your environment scan, so make sure anything you plan to use is in plain sight and clearly approved.

If you’re not sure what’s allowed, check your syllabus or email your instructor ahead of time. “I didn’t know” isn’t a great excuse after the test ends.

8. Stay Calm and Focused

Testing online can feel weird at first — especially knowing you’re being recorded. But once you get going, it feels a lot like a regular test.

Just stay calm, follow directions, and don’t overthink the monitoring process. Record+ is there to support academic integrity, not to trip you up.

Bottom Line

ProctorU Record+ gives you flexibility — but with that flexibility comes the need for responsibility. A little preparation goes a long way toward avoiding flags, tech issues, or preventable stress.

  • Know your test window
  • Prep your space
  • Start early
  • Keep your cool

What additional advice would you offer?

Signature Block: I'm listening, Barbara

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Before You Submit Your Next PR Assignment: A Quick Checklist to Avoid Easy Misses

For my Auburn University PRCM 1000 Students: Here are some common areas where students lost points on the Issue Brief Prep assignment. As you polish your final Issue Brief, pay attention to these areas. Prepare for future assignments with these points in mind. None of these are hard to fix — but they can sneak up on you if you’re rushing or skipping the fine print.

Use this checklist to catch the easy stuff before it costs you points.

Read the Directions and Use the Rubric

  • Always review both the assignment directions and rubric before writing.
  • And when you’re done writing and think you’re ready to submit, evaluate your assignment using the rubric to be sure you haven’t left anything out.

APA Formatting (Don’t Let the Details Trip You Up)

  • Double-space everything — including the reference page.
  • Make sure page numbers appear in the top right corner of every page. (This is called a running head in APA-speak.)
  • Use the same font throughout the document (that includes titles, headers, and page numbers).
  • The title page should follow APA 7th edition format: title, your name, university, course, date.

Reference Page = Clean and Complete

  • Format it using a hanging indent.
  • Alphabetize your sources.
  • Make sure every source listed includes author, publication name, year, and title — not just a URL.
  • Don’t forget to include at least one scholarly source, ideally from a peer-reviewed journal.
  • Always list the authors’ names, if they are available.

In-Text Citations Matter

  • Every source listed on your reference page should appear in the body of your paper.
  • If you mention an article or report, include a parenthetical citation (author, year) or integrate it naturally into your sentence.
  • Double-check that your in-text citations match your reference page.

Get Specific — Especially With These Sections

  • Media framing: Don’t just say “the media is talking about this issue.” Give one or two specific examples. What outlets? What headlines or angles?
  • Key publics: Think beyond “the public” or “consumers.” Who is really impacted? Who needs to act?
  • Ethical concerns PRO TIP: Use PRSA’s Code of Ethics language. If you’re talking about transparency or advocacy, say so directly and explain why it matters here.

Proof It Before You Submit It

  • Skim for punctuation errors — especially commas, apostrophes, and sentence boundaries.
  • Look for consistency: font, spacing, and formatting should be uniform from start to finish.

One Last Thought

You’re doing good work. Most of these issues are small details, but they matter when you’re putting together a professional document. Taking the time to get them right now will serve you well as you move forward in your PR career — and your grade.

See you next week when we talk about mass communication theory. I’m also looking forward to reading your completed Issue Brief next month.

Signature Block: I'm listening, Barbara
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What Makes a Story Newsworthy? 8 Essentials Every PR Student Should Know

If you’ve ever wondered why some stories get picked up instantly while others fall flat, it all comes down to newsworthiness. In PR, writing a strong news release isn’t enough — you need to know what makes editors, reporters, and your target audience care. The good news? Journalists and PR pros use a consistent set of criteria to evaluate story ideas.

These eight classic news values are essential for anyone learning public relations. Let’s break them down — with real-world examples, tips, and a few watch-outs — so you can start thinking like a pro.

1. Timeliness: Why does this matter right now?

News is about the present — not the past. Stories with a timely angle are more likely to grab attention because they feel urgent, relevant, or connected to something people are already talking about. Whether it’s a seasonal trend, breaking news, or a major event on the calendar, think of timeliness as the “why now?” behind your pitch.

  • Example: A campus mental health initiative tied to World Mental Health Day will land better than the same story released randomly in May.
  • PR tip: Use calendars and awareness days to your advantage. Tie your content to something people are already paying attention to.

2. Prominence: Who’s involved — and why should we care?

When a story involves someone famous, influential, or respected — even within a niche — it immediately becomes more newsworthy. Prominence taps into name recognition and reputation, which often translate to public interest. People are curious about what well-known individuals or organizations are doing.

  • Example: A small-town event gains big media attention when a well-known alum returns as keynote speaker.
  • PR tip: If your client, subject, or spokesperson has any recognizable credentials or associations, lead with them.

3. Proximity: How close is this to your audience’s world?

People naturally care more about what affects them where they live, work, or study. That’s proximity — stories that are geographically or emotionally close to your intended audience. Even national stories can become more relevant if you localize the angle.

  • Example: A national nonprofit launching a chapter on your campus makes the story more relevant to student-focused media.
  • PR tip: Think local, even for global stories. Ask: “How does this affect people here?”

4. Significance: How big is the impact — and who’s affected?

Significance is about scope and consequence. A story is more newsworthy if it affects a large number of people, or even a small group in a meaningful way. This value helps answer: “Why should the audience care?”

  • Example: A new university policy that changes how scholarships are awarded affects hundreds of students — that’s significant.
  • PR tip: Use clear data, numbers, or examples to show how many people are impacted — and in what way.

5. Unusualness: What makes this stand out from the norm?

The unexpected grabs attention. Unusualness, also called novelty, is what makes people pause and say, “Wait — what?” Stories with quirky, surprising, or rare elements tend to stick in people’s minds. Just make sure the unusual angle is relevant, not just random.

  • Example: A professor who uses TikTok to explain economics concepts in full costume might turn heads — and earn headlines.
  • PR tip: Ask yourself, “Have people seen this before?” If not, that might be your hook.

6. Human Interest: Does this story make people feel something?

These are the stories that make people smile, tear up, or feel inspired. Human interest pieces are about people — their challenges, accomplishments, or journeys. These stories are often heartwarming, emotional, or deeply personal, and they make the news because they touch something universal.

  • Example: A student who overcame homelessness to graduate with honors is a story that resonates on a human level.
  • PR tip: Look beyond facts — who’s at the center of your story, and why should others care about their experience?

7. Conflict: Is there tension, struggle, or change involved?

Stories with conflict often involve competing ideas, public debate, or a problem being addressed. Conflict adds narrative energy and can create a sense of urgency. In PR, it’s not always about scandal — it might be a challenge your organization is trying to solve or a difference in opinion that’s being explored.

  • Example: A campus group challenging a proposed tuition hike is news because it shows students taking a stand.
  • PR tip: Use conflict carefully — highlight how it’s being addressed, not just that it exists.

8. Newness: Is this the first, the latest, or a fresh take?

Something being new — a product, program, event, or finding — adds an automatic layer of newsworthiness. But “new” has to mean something. Launching a “new version” of something old doesn’t matter unless it offers value or solves a problem in a new way.

  • Example: A university launching the first-ever esports program in the region is both new and noteworthy.
  • PR tip: Don’t just say something is new — explain why it’s important now, and to whom.

Wrapping It Up: Think Like Your Audience — and the Editor

Before you pitch a story or write a news release, take a moment to walk through these eight values. You don’t need to check every single box, but the strongest stories often include several. And if your draft doesn’t include any of these? It might be time to rethink your angle.

Strong public relations writing always starts with strategy — and newsworthiness is part of that foundation.

Signature Block: I'm listening, Barbara
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No Crickets Allowed: Strategies for Engaging Your Classmates in a Case Study Discussion

Let’s be honest—leading a class discussion can feel way more intimidating than just giving a presentation. With a presentation, you talk, your classmates (hopefully) listen, and that’s that. But a discussion? You’re expected to get people talking, keep it on track and make sure it’s meaningful. No pressure, right? Especially when the discussion is via Teams rather than in person?

If this sounds like you, don’t worry—you’re not alone. Here are 10 friendly, practical tips to help you lead your case study discussion with confidence, even if it’s your first time.

1. Actually read (and think about) the case

Don’t just skim. Read it like you’re trying to explain it to someone else. As you read, ask yourself:

  • What’s the main issue here?
  • Why does this case matter?
  • What do I think about it?

Write down two or three things that stood out to you personally—you’ll use those later.

2. Plan four or five solid discussion questions in advance

Your questions should go deeper than “What happened in the case?” Instead, ask things like:

  • What would YOU have done in this situation?
  • How does this apply to real life?
  • What ethical dilemmas are at play?
  • Make sure at least one question is open-ended and encourages multiple opinions.

3. Warm up your group

Start with something easy to get people talking. One great way—especially for online classes—is to send classmates into breakout rooms for two minutes right at the start. Ask them to share one takeaway from the case study. When everyone comes back, invite a few volunteers to share what came up. This gives quieter classmates a chance to talk in a smaller setting first and usually leads to better whole-group conversation.

You can also start with a quick poll or simple yes/no question related to the case. Just break the ice.

4. Give a short (one minute) summary—but don’t reteach the whole thing

Assume most people have done the reading (fingers crossed). Give a quick overview to refresh their memory, then get to the questions fast. You’re not giving a presentation—you’re guiding a conversation.

5. Let silence be your friend

When you ask a question, count to at least seven in your head before jumping in to fill the silence. People need time to think. Don’t panic if no one talks right away—it doesn’t mean you’re failing.

6. Be ready with follow-ups

If you get blank stares, try follow-up prompts like:

  • “What makes you say that?”
  • “Do you agree or see it differently?”
  • “Would that approach work in a different situation?”

These little nudges can spark more conversation without putting anyone on the spot.

7. Use names (gently!)

If someone made a good point earlier, bring them back in:

  • “Taylor, you mentioned this earlier—can you say more about that?”
    This shows you’re listening and encourages more back-and-forth.

8. Notice who’s quiet and invite them in (without pressure)

If a few voices are dominating and others are silent, you can say:

  • “I’d love to hear from someone we haven’t heard yet—any new perspectives?”
    OR
  • “No pressure, but if anyone else has a thought, feel free to jump in.”
    You’re opening the door without calling anyone out.

9. Watch the clock and pace yourself

You’ve got about 20 minutes. That’s enough time for maybe four questions max, especially if the convo is flowing. Keep an eye on the time so you’re not rushing the last few minutes.

10. Wrap it up with a quick takeaway

Don’t just say “Okay, time’s up.” End with a one-minute summary or closing question like:

  • “What’s one big idea you’re taking from this case?”
  • “How might this show up in your future work?”

It helps everyone walk away with something solid—even if the discussion had some awkward silences.

Bonus: What to do if no one’s talking ?

Let’s be real—it happens. If your group is extra quiet, try these:

  • Use breakout rooms early (see Tip #3) to get people comfortable
  • Ask for reactions in the chat
  • Be honest: “This case has a lot going on. What part felt confusing or unclear?”
    Sometimes naming the awkwardness helps people move past it.

Final thought:
You’re not expected to be perfect. Leading a discussion is a skill, and the only way to get better is to try it. If your group doesn’t light up right away, that’s okay. You’re learning, and so are they.

Now go get that conversation going.

What additional tips would you add?

Signature Block: I'm listening, Barbara

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The PR Practitioner’s Guide to Beating Writer’s Block—No AI Required

You’re staring at a blank screen, the deadline is looming and your brain feels frozen.

Writer’s block is frustrating—especially in public relations, where content creation is a huge part of the job. Whether it’s crafting the perfect pitch, drafting a news release or composing an engaging social media post, new PR practitioners and students often struggle to get words flowing.

The good news? Writer’s block isn’t permanent. With the right exercises, tools and mindset shifts, you can break through and create strong, compelling content—without over-relying on AI.

Let’s dive into some proven strategies to get you writing confidently.

1. Ditch Perfectionism and Start With The Ugly First Draft (TUFD)

Many PR newcomers get stuck because they’re trying to write the perfect piece on the first try. PR and marketing expert Ann Handley calls this the “Ugly First Draft (TUFD)”—a liberating concept that encourages you to just get words on the page, no matter how bad they are.

Exercise: The 10-Minute TUFD Sprint

Set a timer for 10 minutes and write non-stop WITH PEN/PENCIL AND PAPER, even if it’s rough. Don’t worry about grammar, structure or making sense—just get thoughts down.

Why it works: TUFD frees you from the pressure of perfection. Refining comes later.

Real-World Example: PR professionals often draft “word vomit” versions of pitches or news releases before polishing them. The key is to get started—even if what you write isn’t client-ready yet.

2. Use a Storytelling Formula

PR is all about storytelling, but when you’re stuck, structuring your thoughts can feel like riding on the struggle bus.

Tool: The PAS Formula

If you’re struggling to frame a news release or pitch, try this simple formula:

  • Problem: Identify the issue or newsworthy angle
  • Agitation: Explain why it matters
  • Solution: Present the product, service, or news as the answer

Example:
Instead of starting a pitch with, “Acme Company launches a new app”, use PAS:

? Boring: “Acme Company is excited to announce the launch of its new app.”
? Engaging: “Busy professionals struggle to find time for healthy meals (Problem). With limited options, they often rely on fast food (Agitation). Acme’s new app delivers fresh, personalized meal plans in minutes (Solution).”

Why it works: This structured approach prevents you from overthinking your introduction.

3. Step Away from the Screen (Yes, Really)

If you’re stuck, staring harder at your screen won’t help. Sometimes, stepping away is the best way to move forward.

Exercise: The 20-Minute Reset

  • Walk around the block (this works best with a dog).
  • Listen to a podcast (but not about PR—give your brain a break).
  • Meal prep your dinner.

Why it works: Your subconscious continues working on the problem while you’re doing something else. Often, ideas will flow naturally when you return.

4. Limit AI Use – It’s a Helper, Not a Crutch

AI tools like ChatGPT can be great for brainstorming but shouldn’t replace your unique voice and strategy. Over-reliance on AI can make your writing sound robotic and generic—both of which are PR red flags.

How to Use AI Wisely

? DO:

  • Use AI for headline variations or brainstorming angles.
  • Run a draft through AI for readability suggestions (but tweak heavily).
  • Ask AI for industry stats or research sources to verify independently.

? DON’T:

  • Copy-paste AI-generated content without editing.
  • Use AI to generate full news releases or pitches—it lacks nuance.
  • Let AI think for you. Clients hire YOU for strategy, not automation. (What will happen when you’re F2F in a meeting with your client if you always rely on AI?)

Pro Tip: Use AI sparingly as a brainstorming tool but always inject your own insights and creativity into your final content.

5. Keep a “Swipe File” for Inspiration

Even experienced PR pros struggle with writer’s block, which is why they keep a swipe file—a collection of inspiring headlines, creative angles and past work to spark ideas.

Tool: Your Personal PR Vault

  • Google Drive/Notion: Store your best PR work, newsworthy angles, and media pitch templates.
  • Screenshots Folder: Save great news releases, headlines, or campaign ideas you admire.
  • Sticky Notes App: Jot down creative ideas whenever they strike.

Why it works: Instead of starting from scratch, you’ll have a bank of ideas to remix and adapt.

6. Talk It Out (Yes, Out Loud)

If writing feels impossible, say your ideas out loud—either to a friend or into a voice memo app.

Exercise: The “ELI5 – Explain It Like I’m 5” Method

  • Record yourself summarizing your news release or pitch as if you were explaining it to a child.
  • Play it back and write down what sounds natural.

Why it works: Talking forces clarity. If your pitch sounds awkward spoken aloud, it probably needs reworking.

Pro Tip: Many PR practitioners dictate ideas into their phones and transcribe them into rough drafts later.

7. Read Like a PR Pro

If you’re stuck, reading good writing will kickstart your brain.

Resources for PR Inspiration

? Books:

? Websites:

  • PR Daily – Latest industry insights
  • The Skimm – Great for headline writing inspiration
  • AdAge – Trends in media & brand storytelling

Why it works: Consuming high-quality writing trains your brain to recognize what works and why.

Final Thoughts: Build Your Writing Muscle

Overcoming writer’s block isn’t about waiting for inspiration—it’s about building habits that keep your creativity flowing.

? Quick Recap of Key Strategies:
? Write The Ugly First Draft (TUFD) – don’t aim for perfection.
? Use the PAS formula to structure pitches.
? Take a 20-minute reset when stuck.
? Use AI as a helper, not a replacement.
? Keep a swipe file for inspiration.
? Talk out ideas before writing.
? Read quality PR content regularly.

Next time you’re stuck, try one of these strategies. Writing in PR gets easier with practice—so keep at it!

A Question for You

How do you balance creativity with deadlines in PR writing? Do you have a personal strategy that works for you?

Signature Block: I'm listening, Barbara

NOTES

The framework of this article was inspired by ChatGPT. The image was created by DALL-E.

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“Wicked” Wisdom for Starting a New Semester

Image Credit: Fangirlish

As the start of the semester approaches, you might feel a mix of emotions—excited, nervous or even overwhelmed. That’s perfectly normal. After all, each semester feels like stepping into a whole new world (or maybe a whole new Oz). The good news? (See what I did there? Heh.) The songs from Wicked: Part One are full of lessons to help you navigate the challenges ahead. Whether you’re a G(a)linda or an Elphaba at heart, there’s something here to help you start strong.

“No One Mourns the Wicked”

“Good news! She’s dead!”

This song sets the tone for a clean slate. Sure, it’s a little dramatic, but the message is clear: leave the past behind. Whether you’re coming off a tough semester or just didn’t quite hit your goals, let it go (cue Elsa) and focus on what’s next.

Takeaway: A new semester is a fresh start. Use lessons from the past to shape your path forward, not hold you back.

Listen on Spotify: No One Mourns the Wicked

“The Wizard and I”

“When I meet the Wizard…all my dreams will come true.”

This is all about ambition and the belief that great things are possible. Think about what you want to accomplish this semester—academically, personally or even professionally. Then, create a plan to work toward those goals. Dreams are wonderful, but action turns them into reality.

Takeaway: Define your goals early and revisit them often. Big or small, they’ll keep you motivated.

Listen on Spotify: The Wizard and I

“What Is This Feeling?”

“Loathing…unadulterated loathing.”

Let’s be honest. There will be moments when you feel this—whether it’s aimed at group projects, overly packed schedules or that one classmate who always shows up unprepared. Instead of letting those moments derail you, use them as opportunities to grow your patience (and maybe your sense of humor).

Takeaway: Frustration is inevitable. How you handle it is what matters most.

Listen on Spotify: What Is This Feeling?

“Dancing Through Life”

“Dancing through life, skimming the surface, gliding where turf is smooth.”

This song reminds us to find balance. Sure, school is important, but so is self-care. Whether it’s grabbing coffee with friends or binge-watching your favorite show, don’t forget to enjoy the journey. Life’s not only about deadlines and grades.

Takeaway: Balance is the key to thriving this semester. Plan your time and leave space for fun.

Listen on Spotify: Dancing Through Life

“Popular”

“I’ll help you be popular!”

Networking might not involve a makeover montage, but it’s still one of the most important skills you can develop. Building relationships with classmates, professors and mentors can open doors you haven’t even thought of yet.

Takeaway: Take time to connect—whether it’s saying “hi” after class, sending an email to a professor or participating in group discussions.

Listen on Spotify: Popular

“I’m Not That Girl”

“Don’t dream too far; don’t lose sight of who you are.”

This one is a reality check for those of us prone to overcommitting. (This is one of my major struggles.) Yes, it’s great to aim high, but be realistic about what you can achieve. Perfection isn’t required, and burnout isn’t worth it.

Takeaway: Be kind to yourself. Success looks different for everyone, so focus on what works for you.

Listen on Spotify: I’m Not That Girl

“Defying Gravity”

“It’s time to try defying gravity.”

Is this the ultimate empowerment anthem, or what? This song is your reminder that you’re capable of more than you think. Take the leap, whether that means applying for an internship, volunteering to lead a project or simply stepping out of your comfort zone.

Takeaway: Don’t let fear hold you back. Your biggest growth happens when you take risks.

Listen on Spotify: Defying Gravity

Wrapping Up

Starting a new semester can feel overwhelming, but it’s also an incredible opportunity to grow, learn and create connections. Like the characters in Wicked, you’ll face challenges, but you’ll also have moments of triumph that make the effort worthwhile.

And here’s a question for you

What’s one thing you’re hoping to achieve this semester? Leave a comment below—I’d love to hear your goals and cheer you on.

Signature Block: Barbara is Listening

NOTES

The framework of this article was inspired by ChatGPT.

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Gold Medal Prep: How PR Students Can Gear Up for Fall Semester

As summer draws to a close, it’s time for public relations students to transition from relaxation mode to academic mode. Think of it as preparing for the Olympics: each new school year is an event where preparation, strategy and endurance are key to success. To help you get ready, here are six tips inspired by some of our favorite 2024 Olympic moments and athletes:

1. Perfect Your Craft Like Tom the Knitting Diver

Tom Daley, the British diver, is known not only for his incredible dives but also for his knitting hobby, which he uses to stay calm and focused. As you return to college, take a page from Tom’s book and find a way to sharpen your PR skills while staying relaxed. This could be through practicing writing, researching the latest PR trends, or even starting a blog. Just like Tom’s intricate knitting patterns, your preparation will help you craft a successful semester.

2. Stay Ready Like “Bob the Cap Catcher”

In the swimming world, “Bob the Cap Catcher” is the unsung hero who’s always on standby to retrieve caps that go astray. Similarly, planning your semester is all about being prepared for anything. Create a detailed calendar that includes class schedules, deadlines for assignments, and any extracurricular activities. This way, you’re ready to catch anything unexpected that comes your way, just like Bob catches those stray swim caps.

3. Balance Your Act Like Steven Nedoroscik

Steven Nedoroscik, the pommel horse specialist, exemplifies balance and precision in his routines. Your study space should reflect the same qualities. Whether you prefer studying in a quiet corner of the library or your dorm room, make sure your space is organized and conducive to focus. A well-balanced and orderly environment, much like Steven’s routines, can help you perform at your best academically.

4. Show Resilience Like Simone Biles

Simone Biles, known for her exceptional skills, also showed remarkable resilience by prioritizing her mental health during the previous Olympics. As you navigate the academic pressures of the new semester, remember that it’s okay to prioritize your well-being. Whether it’s taking a mental health day, talking to a counselor, or simply practicing self-care, resilience is about knowing when to step back and take care of yourself, just as Simone did.

5. Consistent Excellence Like Katie Ledecky

Katie Ledecky’s consistency and excellence in swimming are unmatched. She prepares rigorously and sticks to her routines, which is key to her success. Similarly, staying consistent with your studies and professional development is crucial. Set a routine that includes regular study sessions, keeping up with industry news, and engaging in PR-related activities. Just like Katie trains consistently, your steady efforts will build a strong foundation for success.

6. Be a Team Player, On and Off the Field

The Olympics are as much about teamwork as they are about individual achievements. As you return to campus, engage with your peers, professors, and mentors. Participate in study groups, join PR-related organizations, and attend networking events. Building strong relationships can provide support, new perspectives, and opportunities, much like how Olympic teams support each other.

Just like training for the Olympics, preparing for a new academic year requires dedication, planning, and a positive mindset. By refining your skills, staying organized, balancing your environment, showing resilience, maintaining consistency, and being a team player, you set yourself up for a successful semester in public relations. Here’s to making this year as inspiring and rewarding as watching the best athletes in the world compete!

And here’s a question for you

How can you use your unique skills and interests, much like Tom Daley’s knitting, to stand out and bring creativity to your PR projects and studies?

Signature Block: Barbara is Listening

NOTES

The framework of this article was inspired by ChatGPT. The image was created by DALL-E.

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7 Things PR Professors Wish Their Students Would Do Over the Summer

This year, I’ve had the opportunity to teach public relations for both Auburn University and the University of Oregon. I’ve met some fantastic students.

Summer is a time for relaxing. For some folks. But if you’re a public relations student, you’ll want to keep these suggestions in mind for how to keep current in the ever-changing world of public relations over the summer. When you go back to class in the fall, you’ll be refreshed and knowledgeable.

Here are seven suggestions:

  1. Listen to For Immediate Release and/or Spin Sucks podcasts every week.
  2. If you’ve been blogging throughout the school year, blog at least every other week during the summer. You don’t want to lose readers who are not students or faculty
  3. Read at least one public relations trade book AND write a review of the book on Amazon and your blog. My recommendation? The second edition of Ann Handley’s Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content.
  4. Update your LinkedIn profile. See Are These Common Resume and LinkedIn Mistakes Holding You Back from Your Dream Job? for tips on brushing up your profile.
  5. Stay current with changes in Associated Press style.
  6. Write thank you notes to people who have made a positive impact on your life.
  7. Have some fun! Relish this time without homework with deadlines.

What are some other recommendations YOU have for how public relations students should stay engaged in PR over the summer?

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Pompous Pronouncements: Who Talks Like This?

Mr. & Mrs. Thurston Howell, III https://gilligan.fandom.com/wiki/Mr._Howell


Below is a list of simple, everyday adages, bromides and proverbs that have been rewritten in inflated, jargonized English.

Your task is to translate each pompous pronouncement back to its original form. For example, “The policy of being sapient is injudicious where the opposite condition confers felicity” becomes “When ignorance is bliss, ’tis folly to be wise.”

  1. Gramineous organisms are perpetually more verdant when located on an adjacent surface.
  2. Surveillance should precede saltation.
  3. Under no circumstances should one compute the quantity of his or her barnyard fowl previous to their incubation.
  4. A feathered biped in the terminal part of the arm equals in value a pair of such creatures in densely branched shrubbery.
  5. Pulchritude reposes within the optic parameters of the perceiver.
  6. Persons deficient in judgment hasten to undertake that for which winged celestials hesitate to assume responsibility.
  7. Individuals who make their abode in vitreous edifices would be advised to refrain from catapulting petrous projectiles.
  8. Early entry into a somnolent condition succeeded by rapid entry into a scheduled plan of activities will maximize salubrious conditions, remunerative gains and sapience.
  9. Where there are visible emissions from carbonaceous materials, there exists conflagration.
  10. A plethora of individuals with expertise in culinary techniques vitiates the potable concoction.

The answers to this quiz will be posted later this week, after my J452 class at the University of Oregon has a chance to translate them.

NOTE: My dad typed up this list and mailed it to me in the early 1980s when I was in college at Auburn University. I am unsure of the original source.

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Overcoming Writer’s Block: Generating Ideas for Blog Post Topics

Image Credit: Barbara B. Nixon & DALL·E

As I was about to write a blog post from scratch for my college public relations students on how to come up with ideas for topics for their blogs, I thought to myself, “Self, is there a quicker way to get started than staring at my monitor?” After a moment or two of staring at my computer monitor, Self said to me, “why not try generative AI?”

ChatGPT

In ChatGPT, I provided the prompt “Helpful Tips To Come Up With Topic Ideas For Blog Posts,” and here’s what it generated:

  1. Consider your audience: Think about who you’re writing for and what topics would interest them. What are their needs, pain points, and questions? What are they passionate about?
  2. Research keywords: Use tools like Google Keyword Planner, SEMrush, or Ahrefs to identify popular and relevant keywords in your niche. Look for long-tail keywords that are specific and have low competition.
  3. Look for inspiration in your daily life: Pay attention to your experiences, conversations, and observations. What topics have come up in your recent conversations with friends and family? What problems have you encountered and solved recently?
  4. Explore social media: Check out popular hashtags in your niche on Twitter, Instagram, and LinkedIn. Look for trending topics, discussions, and questions people are asking. Join relevant Facebook groups and follow industry leaders on LinkedIn to get more insights and ideas.
  5. Analyze your competitors: Take a look at what your competitors are writing about. Identify gaps in their content and come up with unique angles to cover the same topics. Don’t copy their ideas but use them as a source of inspiration.
  6. Use brainstorming techniques: Write down as many topic ideas as possible without editing or judging them. Use mind maps, lists, or random word generators to spark your creativity.
  7. Repurpose your old content: Look at your previous blog posts and see if you can update or expand on them. Turn a blog post into a video, podcast, or infographic. Use feedback from your readers to come up with new ideas for your content.

Remember, the key is to be creative, relevant, and engaging. Keep your audience in mind, use data-driven insights, and have fun with your content.

Bard

Then in Bard, I asked provided a similar prompt: “5 unique ways to generate blog post topics.”

Here are five unique ways to generate blog post topics:

  1. Write about your own experiences. What are you passionate about? What do you know a lot about? What have you experienced that you think others would find interesting? Sharing your own stories and experiences is a great way to connect with your readers and make your blog more personal.
  2. Interview experts. If you’re writing about a topic that you don’t have a lot of personal experience with, consider interviewing an expert on the subject. This can be a great way to get new insights and perspectives, and it can also help you build relationships with other people in your industry.
  3. Write about current events. If you want to keep your blog fresh and relevant, write about current events that are related to your niche. This is a great way to stay top-of-mind with your readers and show them that you’re up-to-date on the latest trends.
  4. Write about controversial topics. If you want to generate some buzz around your blog, write about controversial topics. This can be a great way to get people talking and sharing your content. Just be sure to do your research and present both sides of the argument fairly.
  5. Write about things that make you laugh. If you want to lighten the mood and make your readers smile, write about things that make you laugh. This can be a great way to connect with your readers on a personal level and make your blog more memorable.

So . . .

You may be wondering if it’s ethical to use generative AI to help you come up with ideas for posts. Yes, it’s perfectly fine for inspiration for posts — however, your posts in your blog need to be written by YOU, not AI. Your readers will appreciate it, I promise you.

I'm Listening