If you participate in the social networking site Twitter, it’s likely that you have come across an account called BPGlobalPR, which has more than 135,000 followers. And if you’re like me, you probably have been thinking, “This account can’t be for real.” I mean, why on earth would BP’s public relations team tweet things like this? Here’s a sample tweet from the account from last week:
ABC News’ Dan Harris (virtually) sat down with the person who runs this satirical account to get to the bottom of the story.
Warning: Some of the language in the video is PG-13 (not awful, but not what I’d want to play for my kids).
So what do you think? What should BP’s real public relations executives do about this satirical account?
Did you see his response to the media explaining why he calls himself Leroy Stick?
http://streetgiant.com/2010/06/02/leroy-stick-the-man-behind-bpglobalpr/
I thought it was very interesting… Although I work with big brands – I think this is an excellent reminder that they do not have full control of their image in social.
?Gracias por el art?culo. Cada vez que quieres leer.
Gracias
BernieR
I must admit that I really do not like twitter but when I heard about this I had to log on and check it out. This is the funniest thing I have seen in a long time. I even re-tweeted one of BPGlobalPR’s messages. My first RT ever!
I know that BP real PR team must not be too happy about this guy but I think that they have way bigger problems than him which is why they haven’t said anything to counter his statements or tried to get him taken off of twitter. That and the fact that it would probably just make them look like they are repressing free speech and they do not need that PR nightmare on top of the one they already have. I think that BP is doing the right thing by simply ignoring him. I cannot think of a better option.