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As our fall semester is winding down in my Corporate PR class at Georgia Southern University, we had a fun way to wrap up the key learnings.
Each student chose a small character (ninja, pirate or rubber ducky) from a basket and named the character. Then they each came up with a word or phrase that started with each letter in the name. (Full directions to the assignment are at my Becoming Learner Centered blog.)
A few volunteers came to the front of the class and presented their key learnings to us by showing their list and character on the document projector.
You’ll see what the key learnings for my students were as comments to this blog post. By having them create their own mnemonics in class today, I’m hopeful that they’ll remember many of the key points of this class long after it is over.
PATTON – The 4 Star Duck
P – Public Perception
A – Awareness of Brand
T – Twitter & Social Media
T – Teamwork
O – Owning your message
N – Negotiating during media crisis
Baz Lureman, Ninja
Branding
Appreciate the customer
Zip up your pants – or – Don’t get caught with your pants down
Learn from your mistakes
Understand your strengths
Reach out to the community
Earn your public’s respect
Mean what you say
Always listen before you speak
New ways to be the same company
Leonardo the Ninja
L- Listening to the Groundswell
E- Embracing the Groundwell
O- Opportunities for jobs in our Fortune 500 companies
N- networking opportunies using social media
A- Agencies in the corporate world
D- Del Monte Foods case study
O- Objectives companies can pursue in the Groundswell
Corporate PR:
Kendall the Pirate
K-Kelli would be great at Corporate PR!
E-Earn the respect of reporters, you may need them one day!
N-Never speak out without knowing the facts!
D-Dale Murphy- I won’t cheat!
A-Always double check your sources.
L-Listening is the most neglected skill in business.
L-earn as much as you can about your company.
Publications:
Holly the Pirate
H-Hand Tool
O-Opacity
L-Line Tool
L-Layout Menu
Y-You need to think before you start randomly placing items.
Mindful of consumers
Always on top of our game
Researching using social media
Your influence on the groundswell
Sam the Black Ninja
S – Social Media
A – Awareness
M – Marketing Influence
Rocky Red Ninja
R-esponsibility
O-pen the doors to Opportunity
C-reate Credibility for your organization
K-eep up with the groundwell
Y-ou should always network
Red Ninja- Steve
S-ocial media
T-eam work
E-thics are important
V-alue of networking
E-valuate your online reputation
C- ommunication
A- nswers should be fairly quick
P- ublic Relations
T-alking
A- nticipate the worst
I- nvolve social media
N- etwork
B- e informed of lots of things
O- pportunities in social networking
B- usinesses need PR or a communication tool
B- e honest
O- pen your ears and listen to what the public says about your company
B- e prepared and have a plan for a crisis
Corporate P R: Duckie
Name: Quacky
Q-Question ethics of others
U- Underlying problems may occur…be ready!
A-Actions effects image
C-Crisis Management is key.
K-Keep up w/ the Groundswell
Y-You need a back up plan.
Corporate PR: Duckie
BUBBA
B- Business Oriented
U- Unique
B- Blogging
B- Back up your sources
A- Always be credible
Pirate named “Al”
social mediA
Listen to the groundswell
G- groundswell, google
A- Advertising, Associated Press
R- reputation managment, rumors
Y- your reputation matters
P- powerpoint can be useful
A- add pictures/graphics to each slide
B- blogging is important on a personal and professional level
L- look and dress professionally
O- overlooking minor details in PR can be detrimental
S- Social media is becoming the main way of advertising
E- Everyone can become apart of social media
Publications: Duck
Name: Daisy
D- Designing layouts for newsletters and brochures
A- Applying color in the right places
I- In Design
S- Spot color
Y- You should always know who your publics are before designing any type of product
Corporate PR: Duck
Name: Rose
R- Remember to cover all bases of comunication because the more areas of communication that are utilized the more the public will know about a company
O- Openmind, even though you may not like something try it because you could learn from that experience
S-
S-
D-when Designing a powerpoint….Don’t use lots of text
A-Always check blog posts for assignments and what not
V-Visual the Groundswell…be the Groundswell…it can help your company
I-I learned about being Inside the groundswell
D-Dive right into social media…all it can do is help
Larry the PR Ninja
PRCA 3331
L –> Lies never work
A –> Awareness of your company and publics are key
R –> Reactiveness is crucial
R –> Relate to your public
Y –> You are your biggest asset
Publications: Pirate
named: Bendey
B- Banner, budget
E- end signs, effective use of color
N- newsletter, nameplate
D- design, distribution
Y- (know) your audience
Corporate PR: Duckie
Named Gail
G- groundswell, global networking
A- Adverblogs, Audiences, Advertising
I- Interpersonal skills, investor relations, issue management
L- Listening to groundswell, legality vs. ethics, and lobbying