Assignment: Term Paper on an Aspect of Social Media

For my COMM 4633 Social Media for PR Spring 2013 class at Southeastern University

For those students in Social Media for PR who choose not to complete a Personal Learning Network Project, there is another option. You can write a short paper on an aspect of social media in public relations. Topics for your paper could include virtually anything we’ve read about as part of our course. Consider what’s most interesting to you or what you are most passionate about. Even consider what’s most confusing about social media. You could write a case study or a literature review, if you wish, as your paper.

• Use APA Style (preferably 6^th edition)
• Five to seven pages, not including Title Page, Abstract & Works Cited
• Eight to ten sources, including at least two peer-reviewed sources. Peer-reviewed sources include: Journal of Public Relations Research, Public Relations Journal, Public Relations Quarterly, Public Relations Review.

PART 1 – TOPIC CHOICE  (25 POINTS OF FINAL GRADE)

DUE: End of Week 3, in MyFire

What topic have you chosen for your term paper? Why do you think this will be a beneficial topic for you to research?

PART 2 – ANNOTATED BIBLIOGRAPHY  (50 POINTS OF FINAL GRADE)

DUE: End of Week 5, in MyFire

Using the guidelines provided by Purdue’s OWL, submit your APA-formatted annotated bibliography of eight to ten sources, including at least two peer-reviewed sources. Peer-reviewed sources include: Journal of Public Relations Research, Public Relations Journal, Public Relations Quarterly, Public Relations Review. For each source, do at least one of the following, in a well-developed paragraph: summarize, assess and/or reflect. (See a sample annotated bibliography.)

PART 3 – COMPLETED PAPER  (175 POINTS  OF FINAL GRADE)

DUE: End of Week 6, in MyFire

A rubric for evaluation will be available by the end of Week 4.