In my (almost) year using Twitter, I’ve noticed that some people greet people with a “good morning” as they start their days, and others end their days with some version of “good night.” That led me to wonder how often–if at all–you exchange these types of pleasantries as you start and end your days on Twitter. Please take a moment and take this quick and unscientific poll.
I also welcome your comments on why you do or do not say “good morning” or “good night.”
When I first started using Twitter about a year ago, I would follow anyone who first followed me. As Twitter has grown, I have realized that I need to be more discerning so that I don’t get overwhelmed. Here’s a brief description of my thought process.
I tend to automatically follow:
- people I’ve met in real life
- students of mine at Georgia Southern University
- PR students & faculty from other universities
- people who live in the Savannah or Statesboro (GA) areas
I’ll visit my Followers page and hover my mouse over a name. If there’s no real name or any bio at all, I usually don’t look further. I’ll read a bio if it’s there. If in your bio you’re promising me things that I’d hear in a late-night infomercial, it’s unlikely I’ll follow you. Things in a bio that may intrigue me include:
- public relations or social media
- photography
- Auburn University
- Presbyterian
- NASCAR
- autism or Asperger’s syndrome
Though it’s not hypercritical, I prefer engaging in conversations on Twitter with people who use their real photos. It’s nice to have a name and a face together.
If I make it as far as looking at your most recent tweets:
- Is there a mix of original comments, @replies, retweets and links? (If all the tweets are of one type, I usually don’t follow.)
- Do I see @replies to people I know?
- Do I think I’ll learn something from you?
- Are many of your tweets of a positive nature (not whiny)?
- Do you make me laugh?
If I haven’t followed you, and you would like me to, it’s generally a good idea to send me an @barbaranixon so that I know you’re interested in engaging in conversation with me. And if it seems like I’ve been talking in a foreign language here, take a look at A Twitter Lexicon.
So, what’s your strategy? How do you decide whom to follow?

Photo credit: http://www.flickr.com/photos/nereski/2889953926/
The final project in PRCA 3339 (PR Publications) was a four-page newsletter for a non-profit organization, accompanied by a paper. The newsletter itself was worth 50% of the grade, with the paper worth the remaining 50%. A rubric was provided so that students could know exactly how the assignment would be graded. Though many students produced stellar newsletters, there were some common errors.
Common Errors in the Paper
- Not including all the elements required
- Having one-sentence descriptions for the sections
- Not including how your newsletter will help the organization achieve its goals
- Design Principles: When describing the four design principles of Contrast, Repetition, Alignment and Proximity, leaving out one or more of the principles, and often providing no specific example of where I should look in the newsletter for application of the principle.
- Costs: Not including the vendor. Not including a total for one run of the newsletter.
- Publication Schedule: Being vague with your descriptions of what it takes to put one newsletter together, complete with dates. This section should contain all the deadlines (internal and external) another person would need to complete a newsletter like this. For example, when do you need to determine what the articles will be? Assign writers? Take photos? You get the picture, right?
- Editorial Calendar: This is quite different from the publication schedule. In this section, I was expecting to see what the themes are for each issue for a year, along with when the issue will be produced. If the May issue is dedicated to graduation, then when do you need articles/photos on this topic?
- Distribution Method: Most people did fine in this section.
- Skills & Knowledge: Not being specific. Saying “I learned how hard it is to put together a newsletter” does not describe what you learned.
Common Errors/Problems in the Newsletter
- Leaving out required elements (like the pull quote and masthead)
- Having a mailing panel that does not conform to USPS regulations
- Not using all available lab time to create the newsletter. When you create the newsletter on your own with the free download trial of Adobe InDesign or use the computers in the library, you don’t have the benefit of having others around you to help troubleshoot when you can’t figure something out.
- Using too many fonts. Aim for two to four fonts, max. More than that, and it will look like a scrapbook page rather than a newsletter.
- Headline and body text fonts too close in size.
- Body text font too large
- Pixellated photos and clipart
- Photos and clipart that are stretched or squished (not proportional)
- Color combinations that were hard to read (for example, red text on a green background)
- Not using InDesign’s built in feature that allows you to flow text from one text box to another, complete with jumplines and continuation heads.
- Not using InDesign’s built-in feature that helps you align elements on the page
- Putting a pull quote or image in the middle of a block of text, then having the text wrap around it. Okay to do if you are using columns, but very hard to read when it’s smack-dab in the center, and text from one line is on the left and right of the image.
- Not allowing enough white space between text and borders
Since it hasn’t been so long since I was a student myself, I can definitely relate to the stress involved during finals week. My best advice? Not “take a deep breath.” It’s exhale.
According to the International Breath Institute, “‘Take a deep breath’ can [actually] be very bad advice to someone who is feeling anxious or is agitated.” To balance your CO2 levels, inhale, then make your exhale last twice as long. You’ll definitely feel a difference.
I keep a framed kanji of the word “exhale” on my wall. When I’m feeling out of sorts, a quick glance at the kanji reminds me to do what’s best for me, to exhale.
In closing, here’s a wonderful quote by Koichi Tohei: “Breathe out so your breath travels to heaven.” Keep this in mind the next time you are feeling stressed.
Exhale.
Photo Credit: http://flickr.com/photos/photochiel/2672476712/
As our fall semester is winding down in my Corporate PR class at Georgia Southern University, we had a fun way to wrap up the key learnings.
Each student chose a small character (ninja, pirate or rubber ducky) from a basket and named the character. Then they each came up with a word or phrase that started with each letter in the name. (Full directions to the assignment are at my Becoming Learner Centered blog.)
A few volunteers came to the front of the class and presented their key learnings to us by showing their list and character on the document projector.
You’ll see what the key learnings for my students were as comments to this blog post. By having them create their own mnemonics in class today, I’m hopeful that they’ll remember many of the key points of this class long after it is over.
As our fall semester is winding down in my Public Relations Publications class at Georgia Southern University, we had a fun way to wrap up the key learnings.
Each student chose a small character (ninja, pirate or rubber ducky) from a basket and named the character. Then they each came up with a word or phrase that started with each letter in the name. (Full directions to the assignment are at my Becoming Learner Centered blog.)
A few volunteers came to the front of the class and presented their key learnings to us by showing their list and character on the document projector.
You’ll see what the key learnings for my students were as comments to this blog post. By having them create their own mnemonics in class today, I’m hopeful that they’ll remember many of the key points of this class long after it is over.
As our fall semester is winding down in my Public Speaking class at Georgia Southern University, we had a fun way to wrap up the key learnings.
Each student chose a small character (ninja, pirate or rubber ducky) from a basket and named the character. Then they each came up with a word or phrase that started with each letter in the name. (Full directions to the assignment are at my Becoming Learner Centered blog.)
A few volunteers came to the front of the class and presented their key learnings to us by showing their list and character on the document projector.
One of the characters, Bocephus the Pirate, even had a crush on me. It said so in the speech bubble near his head. Cute!
You’ll see what the key learnings for my students were as comments to this blog post. By having them create their own mnemonics in class today, I’m hopeful that they’ll remember many of the key points of this class long after it is over.




