What should go into a media kit? Why would a public relations practitioner want to use one? How are they distributed? And what’s this about a new Social Media Release?

These were the topics in this morning’s PR Writing class.

For a lot more information on the Social Media Release, see the PR Squared blog (thanks, Todd!). And for an easy-to-use SMR template that will let you publish to WordPress for free, see PRX Builder.

In today’s class, I shared some of the key things I learned while teaching Public Relations Writing at Georgia Southern University. Since I’m a huge Wizard of Oz (and Wicked) fan, I related what I learned to my favorite movie of all time.