One way that nonprofit and government associations get the word out is through public service announcements.
For our PR Writing class, create a 30-second public service announcement or radio news release for your client. (If you have a nonprofit or gov’t client, write a PSA. If you have a for-profit client, write a radio news release.) Review the information in Chapter 9, especially pages 208-222 for tips on how to write.
Things to keep in mind:
- Thirty seconds is not very long, approximately 75 words. You’ll need to get to the point quickly.
- You’re writing information that will be spoken, not read silently. There’s a BIG difference between the two. Ask a friend or two to read your PSA or radio news release aloud. Edit and adjust as needed.
- Write conversationally.
- Use the same standard header that you have used on previous news release assignments (for contact information, etc.)
- Feel free to write on the same topic as you have in previous releases, as long as the topic can fit this assignment.
Additional resources:
- Writing for the Ear (the NewsU course that’s required this week)
- Defense Information School Broadcast Writing Style Guide
- Take special note of “SINS” AND “TIPS” OF BROADCAST WRITING, starting on page 29
- Broadcast Writing Style
- Tips from Southern California Broadcasters Association
