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Barbara B. Nixon, Candidate for International Listening Association First Vice-President Elect

As a Life Member for more than three decades and Past President of the International Listening Association, I’ve promoted the importance of listening in all aspects of our lives for all of my adult life. I’m committed to honoring the nearly fifty-year legacy of the organization while embracing new opportunities to shape its future and expand its impact.

Serving as VP Elect and ascending to President of the ILA once again would be an incredible opportunity, and I’m excited to share my intent to step into this role. This organization has been a huge part of my professional journey, and I’m eager to continue building on my experience and passion for listening to help shape the next chapter of our nearly fifty-year history.

Throughout my career, I’ve had the chance to see just how powerful listening can be. Whether in academic settings, nonprofit leadership roles or working alongside professionals from all walks of life, I’ve always prioritized connection, collaboration and the kind of respect that only comes through truly listening to one another. These values are at the core of the ILA’s vision, and they guide my work and life every day.

As a Past President, I bring not only a deep appreciation for the ILA’s rich history but also a commitment to honoring that legacy while looking ahead. I’m passionate about building on our strengths—bridging research and practice, fostering partnerships, and finding new ways to amplify the importance of listening on a global scale. Together, I know we can continue to make a meaningful impact and grow our reach in exciting and inclusive ways.

It would be an absolute honor to serve this incredible community again. Thank you for considering my candidacy, and I look forward to working with all of you to shape the future of the ILA.

ILA Involvement

  • Life Member, 1993 to present
  • Member-at-Large for Public Relations, 2024 to present
  • Interim Web Editor, 2024 to present
  • Program Planning Committee, 2002-2006, 2024 to present
  • Public Relations Committee, 1993-2010, 2024 to present
  • President, 2005-2006
  • Vice-President, 2003 to 2005
  • Secretary, 1996-1998
  • Web Editor, 1997-2004
  • Listening Post Newsletter Editor, 1996-1999
  • Awards Committee, 1996-2002 

Please see my LinkedIn profile for more details.

Signature Block: I'm listening, Barbara
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The PR Practitioner’s Guide to Beating Writer’s Block—No AI Required

You’re staring at a blank screen, the deadline is looming and your brain feels frozen.

Writer’s block is frustrating—especially in public relations, where content creation is a huge part of the job. Whether it’s crafting the perfect pitch, drafting a news release or composing an engaging social media post, new PR practitioners and students often struggle to get words flowing.

The good news? Writer’s block isn’t permanent. With the right exercises, tools and mindset shifts, you can break through and create strong, compelling content—without over-relying on AI.

Let’s dive into some proven strategies to get you writing confidently.

1. Ditch Perfectionism and Start With The Ugly First Draft (TUFD)

Many PR newcomers get stuck because they’re trying to write the perfect piece on the first try. PR and marketing expert Ann Handley calls this the “Ugly First Draft (TUFD)”—a liberating concept that encourages you to just get words on the page, no matter how bad they are.

Exercise: The 10-Minute TUFD Sprint

Set a timer for 10 minutes and write non-stop WITH PEN/PENCIL AND PAPER, even if it’s rough. Don’t worry about grammar, structure or making sense—just get thoughts down.

Why it works: TUFD frees you from the pressure of perfection. Refining comes later.

Real-World Example: PR professionals often draft “word vomit” versions of pitches or news releases before polishing them. The key is to get started—even if what you write isn’t client-ready yet.

2. Use a Storytelling Formula

PR is all about storytelling, but when you’re stuck, structuring your thoughts can feel like riding on the struggle bus.

Tool: The PAS Formula

If you’re struggling to frame a news release or pitch, try this simple formula:

  • Problem: Identify the issue or newsworthy angle
  • Agitation: Explain why it matters
  • Solution: Present the product, service, or news as the answer

Example:
Instead of starting a pitch with, “Acme Company launches a new app”, use PAS:

? Boring: “Acme Company is excited to announce the launch of its new app.”
? Engaging: “Busy professionals struggle to find time for healthy meals (Problem). With limited options, they often rely on fast food (Agitation). Acme’s new app delivers fresh, personalized meal plans in minutes (Solution).”

Why it works: This structured approach prevents you from overthinking your introduction.

3. Step Away from the Screen (Yes, Really)

If you’re stuck, staring harder at your screen won’t help. Sometimes, stepping away is the best way to move forward.

Exercise: The 20-Minute Reset

  • Walk around the block (this works best with a dog).
  • Listen to a podcast (but not about PR—give your brain a break).
  • Meal prep your dinner.

Why it works: Your subconscious continues working on the problem while you’re doing something else. Often, ideas will flow naturally when you return.

4. Limit AI Use – It’s a Helper, Not a Crutch

AI tools like ChatGPT can be great for brainstorming but shouldn’t replace your unique voice and strategy. Over-reliance on AI can make your writing sound robotic and generic—both of which are PR red flags.

How to Use AI Wisely

? DO:

  • Use AI for headline variations or brainstorming angles.
  • Run a draft through AI for readability suggestions (but tweak heavily).
  • Ask AI for industry stats or research sources to verify independently.

? DON’T:

  • Copy-paste AI-generated content without editing.
  • Use AI to generate full news releases or pitches—it lacks nuance.
  • Let AI think for you. Clients hire YOU for strategy, not automation. (What will happen when you’re F2F in a meeting with your client if you always rely on AI?)

Pro Tip: Use AI sparingly as a brainstorming tool but always inject your own insights and creativity into your final content.

5. Keep a “Swipe File” for Inspiration

Even experienced PR pros struggle with writer’s block, which is why they keep a swipe file—a collection of inspiring headlines, creative angles and past work to spark ideas.

Tool: Your Personal PR Vault

  • Google Drive/Notion: Store your best PR work, newsworthy angles, and media pitch templates.
  • Screenshots Folder: Save great news releases, headlines, or campaign ideas you admire.
  • Sticky Notes App: Jot down creative ideas whenever they strike.

Why it works: Instead of starting from scratch, you’ll have a bank of ideas to remix and adapt.

6. Talk It Out (Yes, Out Loud)

If writing feels impossible, say your ideas out loud—either to a friend or into a voice memo app.

Exercise: The “ELI5 – Explain It Like I’m 5” Method

  • Record yourself summarizing your news release or pitch as if you were explaining it to a child.
  • Play it back and write down what sounds natural.

Why it works: Talking forces clarity. If your pitch sounds awkward spoken aloud, it probably needs reworking.

Pro Tip: Many PR practitioners dictate ideas into their phones and transcribe them into rough drafts later.

7. Read Like a PR Pro

If you’re stuck, reading good writing will kickstart your brain.

Resources for PR Inspiration

? Books:

? Websites:

  • PR Daily – Latest industry insights
  • The Skimm – Great for headline writing inspiration
  • AdAge – Trends in media & brand storytelling

Why it works: Consuming high-quality writing trains your brain to recognize what works and why.

Final Thoughts: Build Your Writing Muscle

Overcoming writer’s block isn’t about waiting for inspiration—it’s about building habits that keep your creativity flowing.

? Quick Recap of Key Strategies:
? Write The Ugly First Draft (TUFD) – don’t aim for perfection.
? Use the PAS formula to structure pitches.
? Take a 20-minute reset when stuck.
? Use AI as a helper, not a replacement.
? Keep a swipe file for inspiration.
? Talk out ideas before writing.
? Read quality PR content regularly.

Next time you’re stuck, try one of these strategies. Writing in PR gets easier with practice—so keep at it!

A Question for You

How do you balance creativity with deadlines in PR writing? Do you have a personal strategy that works for you?

Signature Block: I'm listening, Barbara

NOTES

The framework of this article was inspired by ChatGPT. The image was created by DALL-E.

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Why Are My Online Classes So Quiet? Let’s Talk About It

If you’ve been teaching synchronous online classes lately, you might have noticed something strange: the silence. It’s not just a technical glitch; your students just aren’t speaking up. They’re not chiming in during discussions, and those “Any questions?” moments are met with… nothing. If this sounds familiar, you’re not alone.

Educators everywhere are grappling with this. A recent Newsweek article even called it “eerily silent.” And for a generation like Gen Z, who practically live online, it’s baffling. So, what’s going on? More importantly, how can we bring back the chatter that makes learning dynamic?

Let’s explore why students might be keeping quiet and, better yet, how we can help them feel more comfortable speaking up.

Why the Silence?

There are a few reasons why students might hesitate to speak up in online classes. Here are some of the big ones:

  • Camera Anxiety: Turning on a webcam can feel like stepping into a spotlight. Many students worry about how they look or who’s watching.
  • Lack of Connection: It’s tough to feel comfortable talking when you don’t really know the people on the other side of the screen.
  • Tech Frustrations: Delays, glitches or unfamiliarity with the platform can make participation awkward or intimidating.
  • Unclear Expectations: Without clear cues from the professor, students might not know when or how to jump in. (Do they just talk? Do they need to raise their virtual hand first? Are they supposed to respond in the chat?)

And let’s not forget the mental health challenges many students are facing. Anxiety and isolation have spiked since the pandemic, making it even harder to engage.

How to Get Them Talking

The good news? You can turn things around. Here are a few strategies to help students feel more at ease and ready to participate, with insights from Faculty Focus and other resources:

1. Set the Tone for Engagement

According to Faculty Focus, establishing a participatory culture early on is key. On day one:

  • Share your expectations for engagement clearly.
  • Use icebreakers to help students feel connected. (TIP: I start every class — not just the first one — with a question on the screen they can answer in the class chat as they arrive.)
  • Model vulnerability by sharing something about yourself, such as a quirky hobby or an embarrassing moment.

2. Use Technology to Support All Voices

Speaking out loud can be intimidating. Thankfully, online platforms give students other ways to join in:

  • Encourage the use of chat for quick responses or reactions during live sessions.
  • Use tools like Microsoft Teams’ Whiteboard or Padlet to facilitate collaborative brainstorming.
  • Experiment with polls or quizzes to make participation more interactive and less stressful. (TIP: I use Kahoot‘s poll/quiz feature about once a week to engage my students in a fun way.)

Faculty Focus also suggests the creative use of emojis and reactions in the chat to make students feel heard without the pressure of speaking aloud.

3. Design for Structured Interaction

Unstructured discussions can leave students unsure about when or how to contribute. Instead, provide structure:

  • Use breakout rooms for small group discussions. These are less intimidating and allow students to build confidence before returning to the larger class. (TIP: Pop into the breakout rooms on occasion to make sure things are going smoothly.)
  • Assign specific roles, like discussion leaders or note-takers, to give students a clear sense of purpose in the conversation.
  • Rotate participation duties so everyone has a turn without feeling singled out.

4. Normalize Mistakes as Part of Learning

Students often stay silent because they’re afraid of being wrong. Reframe participation as a process of learning, not a performance:

  • Encourage students to ask questions by modeling curiosity yourself. For instance, “I wonder what would happen if we applied this concept differently?”
  • Celebrate effort and contributions, even when they’re not perfect. Acknowledging the value of their ideas builds confidence. (TIP: Use their names when praising them.)

5. Make Engagement Rewarding

Participation doesn’t have to be tied to punitive grading. Instead, show students how their input matters:

  • Include their ideas in your lesson plan. For example, “Last week, Emma mentioned X, and it ties perfectly into today’s topic.” (TIP: I take a lot of notes during class sessions, using Notability on my iPad, for just this purpose.)
  • Highlight insightful contributions in follow-up emails or announcements.
  • Create collaborative rubrics for participation; ask your students what great engagement looks like, and evaluate them on that.

Looking Ahead

Online classes might feel quieter than usual, but that doesn’t mean it has to stay that way. With some thoughtful tweaks and a little empathy, it’s possible to create dynamic, engaging spaces where students feel comfortable participating. What works for one teacher might not work for another, but experimenting with different strategies can lead to those rewarding “aha” moments that make it all worthwhile.

What’s worked for you in encouraging student engagement? Share your tips—we’re all in this together.

Signature Block: Barbara is Listening

Resources

Best Practices for Synchronous Online Courses
The University of South Carolina’s Center for Teaching Excellence provides guidelines focusing on interaction and active participation in live online sessions.

University of South Carolina

Engaging Students in Structured Discussions in Synchronous Online Classes
The University at Albany offers strategies to ensure meaningful interactions during live online discussions.

University at Albany

Recommendations to Increase Student Engagement in Online Courses
Northern Illinois University provides tips to enhance student engagement, applicable to synchronous online settings.

Northern Illinois University

Engagement and Interactivity in Online Synchronous Learning
The University of Denver discusses key components of learner-instructor engagement crucial in online learning environments.

Office of Teaching and Learning

Synchronous Online Classes: 10 Tips for Engaging Students
Faculty Focus shares practical tips to increase engagement, participation, and accountability during virtual meetings.

Faculty Focus

NOTES

The framework of this article was inspired by ChatGPT.

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“Wicked” Wisdom for Starting a New Semester

Image Credit: Fangirlish

As the start of the semester approaches, you might feel a mix of emotions—excited, nervous or even overwhelmed. That’s perfectly normal. After all, each semester feels like stepping into a whole new world (or maybe a whole new Oz). The good news? (See what I did there? Heh.) The songs from Wicked: Part One are full of lessons to help you navigate the challenges ahead. Whether you’re a G(a)linda or an Elphaba at heart, there’s something here to help you start strong.

“No One Mourns the Wicked”

“Good news! She’s dead!”

This song sets the tone for a clean slate. Sure, it’s a little dramatic, but the message is clear: leave the past behind. Whether you’re coming off a tough semester or just didn’t quite hit your goals, let it go (cue Elsa) and focus on what’s next.

Takeaway: A new semester is a fresh start. Use lessons from the past to shape your path forward, not hold you back.

Listen on Spotify: No One Mourns the Wicked

“The Wizard and I”

“When I meet the Wizard…all my dreams will come true.”

This is all about ambition and the belief that great things are possible. Think about what you want to accomplish this semester—academically, personally or even professionally. Then, create a plan to work toward those goals. Dreams are wonderful, but action turns them into reality.

Takeaway: Define your goals early and revisit them often. Big or small, they’ll keep you motivated.

Listen on Spotify: The Wizard and I

“What Is This Feeling?”

“Loathing…unadulterated loathing.”

Let’s be honest. There will be moments when you feel this—whether it’s aimed at group projects, overly packed schedules or that one classmate who always shows up unprepared. Instead of letting those moments derail you, use them as opportunities to grow your patience (and maybe your sense of humor).

Takeaway: Frustration is inevitable. How you handle it is what matters most.

Listen on Spotify: What Is This Feeling?

“Dancing Through Life”

“Dancing through life, skimming the surface, gliding where turf is smooth.”

This song reminds us to find balance. Sure, school is important, but so is self-care. Whether it’s grabbing coffee with friends or binge-watching your favorite show, don’t forget to enjoy the journey. Life’s not only about deadlines and grades.

Takeaway: Balance is the key to thriving this semester. Plan your time and leave space for fun.

Listen on Spotify: Dancing Through Life

“Popular”

“I’ll help you be popular!”

Networking might not involve a makeover montage, but it’s still one of the most important skills you can develop. Building relationships with classmates, professors and mentors can open doors you haven’t even thought of yet.

Takeaway: Take time to connect—whether it’s saying “hi” after class, sending an email to a professor or participating in group discussions.

Listen on Spotify: Popular

“I’m Not That Girl”

“Don’t dream too far; don’t lose sight of who you are.”

This one is a reality check for those of us prone to overcommitting. (This is one of my major struggles.) Yes, it’s great to aim high, but be realistic about what you can achieve. Perfection isn’t required, and burnout isn’t worth it.

Takeaway: Be kind to yourself. Success looks different for everyone, so focus on what works for you.

Listen on Spotify: I’m Not That Girl

“Defying Gravity”

“It’s time to try defying gravity.”

Is this the ultimate empowerment anthem, or what? This song is your reminder that you’re capable of more than you think. Take the leap, whether that means applying for an internship, volunteering to lead a project or simply stepping out of your comfort zone.

Takeaway: Don’t let fear hold you back. Your biggest growth happens when you take risks.

Listen on Spotify: Defying Gravity

Wrapping Up

Starting a new semester can feel overwhelming, but it’s also an incredible opportunity to grow, learn and create connections. Like the characters in Wicked, you’ll face challenges, but you’ll also have moments of triumph that make the effort worthwhile.

And here’s a question for you

What’s one thing you’re hoping to achieve this semester? Leave a comment below—I’d love to hear your goals and cheer you on.

Signature Block: Barbara is Listening

NOTES

The framework of this article was inspired by ChatGPT.

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What “Wicked: Part One” Can Teach You About Conquering Finals

Image Credit: Vanity Fair

Final exams: the season of caffeine-fueled study sessions, color-coded notes and a lingering sense of dread. It’s easy to feel overwhelmed, but what if I told you Wicked: Part One offers some surprisingly relatable lessons to help you power through? Just like Elphaba, Galinda/Glinda and the gang at Shiz University, we’ve all got challenges to face and goals to crush. Here’s how you can use their experiences to ace your finals with a little strategy, resilience and maybe even some sparkle.

1. Perception Isn’t Reality: Don’t Let Stress Define You

Elphaba spends much of Wicked: Part One labeled as something she’s not. Sound familiar? Finals can make you feel like you’re in over your head, but that’s just stress talking. The reality? You’re more prepared than you think—you just need a game plan to prove it to yourself.

What to do: Break your study load into bite-sized pieces. Pick one chapter, one concept or even one page to tackle at a time. Small wins build momentum, and before you know it, you’ll see real progress.

2. Teamwork Makes the Dream Work

Glinda’s rise to popularity doesn’t happen in a vacuum. She’s got her squad—Pfannee and ShenShen—cheering her on (even if they’re mostly along for the social perks). Finals are no different. Studying with friends can keep you accountable, help you understand tricky concepts and make the whole experience less miserable.

What to do: Set up a study group and divide topics so everyone leads on something. Not into groups? Even just quizzing a friend or explaining a concept out loud can work wonders for retention.

3. Play to Your Strengths

Elphaba doesn’t try to be Glinda (and vice versa). They figure out what works for them and lean into it. Your study routine should do the same. If mind maps or flashcards have always worked for you, stick with them. If you learn best by teaching others, grab a whiteboard and start explaining concepts like you’re running the class.

What to do: Reflect on what’s worked for you before. Now’s not the time to experiment with new methods—focus on what helps you feel confident and prepared. (Try something new early next semester.)

4. Find Your Balance: Focus First, Fun Second

Pfannee and ShenShen might not have the deepest contributions, but they’re a reminder that a little fun keeps things light. Finals prep shouldn’t be all work and no play, but it’s also easy to let breaks turn into full-on Netflix binges. Strike a balance.

What to do: Try the Pomodoro Technique—25 minutes of focus, followed by a 5-minute break. After four cycles, reward yourself with a longer break. It’s productivity and permission to chill.

5. Channel Elphaba’s Resilience

Let’s face it: things don’t exactly go Elphaba’s way in Wicked: Part One. But she doesn’t give up. Even when the Wizard disappoints her or Glinda’s support feels conditional, she keeps pushing forward. Finals season can feel like one of those uphill battles, but resilience is what gets you through.

What to do: If you hit a wall—whether it’s a concept you don’t understand or just general burnout—step back, breathe and move on to something else. Come back later with fresh eyes. Progress over perfection is the goal.

6. Turn Notes into a Story

The magic of Wicked: Part One lies in the way it reimagines a familiar tale. You can do the same with your study material. Instead of staring blankly at pages of notes, try organizing them into a narrative that makes sense to you.

What to do: Pretend you’re explaining your material to someone else. Use visuals, create connections, or even write out mini summaries. The more your brain sees the “big picture,” the better you’ll recall details during the test.

Finals Are Your Yellow Brick Road

Finals may not feel as glamorous as heading to the Emerald City, but the effort you put in now sets you up for success down the road. Whether you’re channeling Elphaba’s grit, Glinda’s charm, or even Pfannee and ShenShen’s occasional lightness, remember this: you’ve got everything you need to make it through. Break things down, lean on your strengths and don’t forget to take care of yourself along the way. You’ve got this—now go defy gravity and crush your exams!

What other final exam-studying tips do you have to share?

Signature Block: Barbara is Listening
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What Thanksgiving Dinner Has Taught Me About Being a Better Communicator

A republish of one of my more popular posts.

As I sat there in the pre-dawn hours at my in-laws’ home in Biloxi a few years back, sipping my coffee in the dark, listening to nearly a dozen relatives snoring (mostly) quietly, I began to reflect on Thanksgiving and what it means to me. And inevitably, I started making connections between this traditional large family meal and my college classes. Why? I don’t know. But it popped into my head, so I went with it. I started thinking . . . what has Thanksgiving dinner taught me that has made me a better communicator? And this is what I came up with.

2020 Update: Scroll to the Gravy section of this post to see an addition.

Turkey: The best turkey I ever had was a deep-fried one. Mmmm. But boy oh boy can deep frying a turkey be a dangerous task. In my classes, sometimes I like to walk on the edge a bit with our discussions. I must always remember to keep the metaphorical fire extinguisher nearby, just in case of explosions.

Cranberry Sauce: It doesn’t all need to be sweetness and light in my classes. I can be tangy/tart and get some points across even better. I just need to watch for my snark level getting too high.

Dressing / Stuffing: Just like some folks prefer stuffing (cooked inside the turkey) and others prefer dressing (cooked outside), my students have preferred learning styles. If I want them all to learn, I need to offer both.

Rolls: At our house, the rolls were often an afterthought. Sometimes we baked them halfway through the meal and served them almost at the end. Great teaching ideas sometimes crop up last minute, too.

Gravy: The first time I had Thanksgiving with my in-laws, I saw my soon-to-be mother-in-law making hard-boiled eggs. When I asked, “What are the eggs for?” she looked at me quizzically and said, “For the gravy, of course.” It was that day that I learned that some of my preconceived notions about how things should be done were way off base. The gravy — hard-boiled eggs, giblets & all — was wonderful. Sometimes I need to add something a colleague suggests, something that may seem off-base to me at first, into my classes just to mix things up a bit.

Gravy 2020: The way we communicate has changed dramatically over these last few months, months that have felt like decades. The way we’re “supposed to” talk with our loved ones has shifted from face-to-face to masked face-to-face or Zoom calls. But that’s not all bad, you know? I have reconnected with several longtime friends over weekly virtual happy hours and with numerous cousins over Facebook, and for this I am grateful.

Green Bean Casserole: Has there ever been a tastier, yet less attractive, side dish? Sometimes the methods I use in my class may seem a bit slopped together, but I promise there is a method behind the madness, and it will all come out “tasting” wonderful in the end.

“Uncle Oscar”: I think everyone has that one relative — we’ll call him Uncle Oscar here — who you invite to dinner knowing full well he will attempt to monopolize the dinner conversation.  Consider making placecards and assigning seats for dinner. Whoever had the pleasure of sitting near Uncle Oscar last year gets to sit at the opposite end of the table this year. And in class, when I have an Uncle Oscar — the student who feels compelled to answer EVERY question I ask — I do my best to ask questions in a way so that Uncle Oscar doesn’t get the opportunity to answer first, at least. For example, I may say, “Let’s hear from two or three people who went to high school outside of the state of Wisconsin,” knowing full well that Uncle Oscar is a local boy. Or “Let’s hear from the last person to take his or her seat in class today.” And many times, I’ll have whoever has just answered a question choose who answers the next question. This helps us hear from more voices and learn from more points of view than just Uncle Oscar, no matter how smart or sweet he is.

Black Olives: As I was growing up, my mother would always open a can of black olives and leave it in the fridge before Thanksgiving dinner. It always brought us into the kitchen so we could snitch an olive or two and chat with her while she was cooking. Similarly, I leave a basket of candy in my office at all times. (I’m not confident my students share my affinity for black olives!) Some of the best conversations I have with my students are when they just happen to pop by for a Fireball, Nerds or a Snickers bar.

Dessert: My favorite part of Thanksgiving dinner is eating pie for breakfast the day after Thanksgiving. In my classes, I often like starting with the fun stuff first, especially when the previous class (meal) was a bit on the heavy side.

Leftovers: With every Thanksgiving dinner, at least every Nixon one, comes leftovers. Lots and lots of leftovers. Well, we often have planned-overs (we cook extra of some of the food with intentions of having it for another meal later). I frequently give students bite-size chunks of information on one day that I intend for them to repurpose another day in class. The key is getting them to remember the information from the previous day. If anyone has tips for this, please share!

So what has Thanksgiving dinner taught YOU about being a better communicator?

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Keeping Tradition Alive: The Role of “-30-” in Today’s News Releases

The tradition of using endmarks in news releases has been around for more than a century. These marks, like “-30-” or “XXX,” helped newsrooms avoid confusion, especially when stories were set in type or transmitted via telegraph.

Editors and printers needed a clear way to know where a story ended.

One of the most well-known endmarks is “-30-.” Its exact origin is a bit of a mystery. Some say it comes from telegraphy codes, where “30” meant “the end.” Others think it might relate to the Roman numeral “XXX,” which also means the end. By the early 1900s, “-30-” was a common way to signal the conclusion of a news story, especially in the U.S.

Other countries and newsrooms had their own ways of marking the end. Some used “XXX” or even just the word “END.” No matter the symbol, the goal was the same: make it clear where the story stopped.

With today’s digital technology, these symbols aren’t as necessary. News releases are shared electronically, so there’s no need to worry about confusing typesetters. Still, some journalists and PR professionals like to keep the tradition alive. Using “-30-” is a nod to the past and a way to stay connected to the roots of journalism.

While not essential anymore, these endmarks remind us of a time when clarity was key in the newsroom. For many, keeping these symbols is a small but meaningful way to honor the history of the profession.

A Question for You

Do you think endmarks like “-30-” are still relevant in the digital age? Why or why not?

Signature Block: Barbara is Listening

NOTES

The framework of this article was based on a previous post of mine, enhanced by ChatGPT. DALL-E created the image using AI.

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Editing Tips for New PR Pros: How to Make Your Writing Shine

If you’re just starting out in public relations, you’ve probably realized how important writing is in this field. Whether you’re drafting a news release, crafting a social media post or preparing a pitch, writing is at the heart of what you do. But writing a great first draft is only part of the process—editing is where the real magic happens.

Editing helps ensure your message is clear, your tone is right and your content is polished. If you’re new to PR (or even if you’re not), here are some simple editing tips to help you sharpen your writing and make sure it hits the mark every time.

1. Check If Your Message Matches Your Goal

Before you dive into the details, take a step back and look at the big picture. Ask yourself: does this piece do what I need it to do? If you’re writing a news release, are you getting the key points across clearly? If it’s a social media post, is it engaging and on-brand? Editing starts by making sure your message aligns with your goal.

Questions to ask yourself:

  • Am I making my point clearly and quickly?
  • Is this aligned with the campaign or client objectives?
  • Will the audience understand what I’m trying to say?

When you have a clear goal in mind, you can make sure every part of your writing supports that goal.

2. Make Sure the Tone Fits the Brand

One of the most important things in PR is making sure your writing sounds like the brand you’re representing. Whether you’re working for a laid-back tech company or a high-end fashion label, the tone of your writing needs to reflect that brand’s personality. This is especially important when you’re working across different platforms—what works on X/Twitter might not be right for a formal email to stakeholders.

Ask yourself:

  • Does this sound like the brand I’m representing?
  • Is the tone consistent throughout?
  • Would this tone work for the specific platform (like social media vs. a news release)?

Getting the tone right is key to building trust with your audience and keeping the brand’s voice consistent.

3. Keep It Simple and Clear

In PR, you don’t have much time to grab your audience’s attention. Journalists and readers don’t want to wade through jargon or long, complicated sentences. Make your writing as clear and straightforward as possible so people get your message quickly and easily.

Tips for clarity:

  • Break long sentences into shorter ones.
  • Avoid using jargon or industry-specific terms unless necessary.
  • Make sure your main point is clear right from the start.

Remember, people are busy, and you want your writing to be as easy to understand as possible.

4. Double-Check Your Facts and Grammar

This step might sound basic, but it’s incredibly important—especially in PR. Mistakes like misspelled names, incorrect dates or grammar errors can really hurt your credibility. Take the time to go through your work carefully and check for any small mistakes that could slip through.

When proofreading:

  • Make sure all facts, figures, and names are correct.
  • Look for spelling and grammar errors.
  • Pay attention to any words that could be unclear or lead to misinterpretation.

Accuracy builds trust. It’s always worth doing one more check to make sure everything’s spot on.

5. Tailor It to the Platform

In PR, you’re often writing for different platforms and audiences, so you need to make sure your content fits the format. For example, writing for Instagram requires a different style than writing for a news release or email. Tailoring your message to the platform will help it perform better and connect with your audience in the right way.

Think about:

  • Are you using Associated Press style (if that’s relevant for this content)?
  • Have you followed the format for a news release or media pitch?
  • Does your headline grab attention and fit SEO best practices if needed?
  • For social media, is your post the right length and tone for the platform?

Customizing your writing for each platform ensures it resonates with the audience wherever they’re reading it.

Wrapping It Up

If you’re new to PR, editing can feel a little overwhelming at first, but it’s an essential skill that will make your writing stronger and more effective. By focusing on your message, keeping the tone consistent, ensuring clarity, double-checking facts, and tailoring your content to the platform, you’ll be on your way to creating PR pieces that stand out.

Remember, editing is where you get to polish your work and make sure it represents you and your brand in the best possible way. Take your time, follow these steps, and soon enough, editing will feel like second nature. You’ve got this!

A Question for You (Especially PR Pros)

What’s the biggest challenge you’ve faced when editing your PR content, and how do you tackle it? Share your tips or struggles in the comments!

Signature Block: Barbara is Listening
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Staying on Track: Why Following Directions Matters in PR

In the ever-changing field of public relations, following directions isn’t just a good habit—it’s a key to success. PR professionals juggle a variety of tasks, from crafting messages and managing reputations to working with the media. Because of this, it’s crucial to be clear, accurate and detail-oriented to ensure everything runs smoothly.

Why is this so important? For one, when creating news releases or social media posts it’s essential to stay aligned with your client’s goals and expectations. Miscommunication or straying from what was asked can lead to confusion or even damage to a brand’s image. For example, if you don’t follow specific guidelines when working with the media, your message could be misunderstood or even ignored.

On top of that, PR often involves tight deadlines and fast-paced projects. Being able to follow directions helps keep things on track, reduces mistakes, and avoids unnecessary stress. When everyone is on the same page—whether it’s your colleagues, clients, or media contacts—it makes for smoother teamwork and better results.

If you’re a PR student, yesterday’s the time to start working diligently on following directions for assignments to help you prepare for your future career.

In short, paying attention to directions in PR helps you deliver the right message, at the right time, in the right way. It’s all about building trust and ensuring your work leaves a positive, lasting impression. With good communication and a focus on the details, you’re much more likely to achieve the best outcomes for your clients and your team (and even your professors).

My question for you: how do you balance creativity with the need to follow specific guidelines in PR?

Signature Block: Barbara is Listening

NOTES

The framework of this article was inspired by ChatGPT. WordPress created the image using AI.

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Listening: Your Secret Weapon in Public Relations

In the world of public relations, we often think about the messages we send out. But here’s a secret: effective PR is just as much about listening as it is about talking. Listening is our secret weapon because it enables us to truly understand our audience, build meaningful relationships, and respond effectively to any situation. Yep, you heard that right (pun intended)! Let’s dive into why listening is such a big deal in PR.

Understanding Your Audience

Imagine you’re at a party, and someone keeps talking about themselves without letting you get a word in. Annoying, right? The same goes for PR. To truly connect with your audience, you need to understand them. This means actively listening to their voices in meetings, interviews and conversations. When you know their likes, dislikes, and concerns through direct verbal communication, you can craft messages that hit the mark. For example, if clients keep mentioning a problem during phone calls, you can address it directly and show that you’re listening.

Building Trust and Relationships

Relationships are built on trust, and trust comes from listening. When you show people that you care about what they have to say, they’re more likely to trust you. This is crucial in PR. Whether you’re responding to questions in a press conference or engaging in a one-on-one conversation, acknowledging and addressing concerns builds loyalty. It’s like any good relationship: communication has to go both ways.

Listening in Person, Face to Face

There’s something powerful about face-to-face interactions. When you listen in person, you can pick up on non-verbal cues like body language, facial expressions and tone of voice. These cues give you a deeper understanding of what the person is really feeling and thinking. In PR, this means actively engaging during meetings, interviews and events. Nod to show you’re following along, maintain eye contact to show you’re focused and ask follow-up questions to dig deeper. This kind of attentive listening builds a strong rapport and shows your audience that you value their input.

Listening Using Technology Like Zoom or Teams

With the rise of remote work, listening through technology has become a vital skill. Platforms like Zoom or Teams are great tools, but they require a different kind of listening. Make sure you’re not multitasking during virtual meetings—close those extra tabs! (Yes, I’m guilty about this one, too.) Pay attention to visual cues like facial expressions and gestures, and listen carefully to the tone of voice. Use features like chat to ask questions or get clarifications without interrupting the speaker. By being fully present, even in a virtual setting, you show respect and ensure you don’t miss important details.

Handling Crises

When a crisis hits, listening is your best friend. During these times, it’s essential to hear what people are saying so you can respond appropriately. Are there rumors flying around in verbal conversations? Address them with clear, factual information. Are customers or clients upset during phone calls? Show empathy and take action to resolve their issues. Listening helps you understand the situation better and react in a way that can calm the storm.

Continuous Improvement

Listening isn’t just about fixing problems; it’s also about getting better all the time. Verbal feedback is a goldmine for insights. Maybe your client’s customers love their product but find the website hard to navigate. Or perhaps team members have suggestions for improving processes. By paying attention to this spoken feedback, you can make continuous improvements that benefit everyone. It’s like having a roadmap for getting better and better.

Sparking Creativity and Innovation

Here’s a fun fact: listening can boost your creativity. When you’re open to new ideas and perspectives, you can come up with innovative solutions and campaigns. Maybe a client suggests a new way of reaching out to their customers during a phone call, or a team member has a creative idea for an innovative campaign. These fresh perspectives can help you stand out and keep things exciting.

Wrapping Up

So, there you have it! Listening is a powerful tool in public relations. It helps you understand your audience, build trust, manage crises, continuously improve and spark creativity. Listening is our secret weapon because it equips us to connect more deeply with our audience and navigate the ever-changing landscape of public opinion. By making listening a priority—whether in person, through technology, or during phone calls—you’ll be better equipped to achieve your PR goals. Remember, in PR, it’s not just about what you say—it’s also about how you listen.

So, what do you think? How can listening help you boost your career in public relations?

Signature Block: Barbara is Listening

NOTES

The framework of this article was inspired by ChatGPT.