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8 Tips to Help You Succeed When Using ProctorU Record+

Taking a proctored test from the comfort of your own space might sound ideal — until you realize that comfort also comes with a webcam, a mic, and a system that monitors everything from your eye movements to your background noise.

If you’re using ProctorU’s Record+ system (like I have in my online classes at Auburn University), you won’t have a live proctor watching you in real time — but that doesn’t mean the system is relaxed. The test is recorded, reviewed and flags anything unusual for instructors to follow up on.

Here’s how to avoid distractions, red flags and tech trouble so you can focus on what matters: doing your best.

1. Know Your Test Window — and Don’t Wait Until the Last Minute

Unlike live proctoring, Record+ doesn’t require you to schedule a time slot. You can take your test on-demand anytime within the testing window set by your instructor.

But here’s the catch: if your test window closes at 5 p.m., you must finish by 5 p.m. — not just start at 4:59. Start your test with plenty of time to spare in case something goes wrong. A good rule: begin at least one hour before the close time.

2. Choose a Quiet, Private Testing Spot

Record+ still requires a quiet, distraction-free testing environment. No coffee shops, common rooms, or dorm lounges. Choose a space where:

  • No one will enter the room
  • No visual or audio distractions are present
  • Only approved materials are on your desk

You’ll be asked to show a 360° view of your surroundings using your webcam. If anything’s questionable, it’ll be flagged.

3. Let Everyone in Your Home Know You’re Testing

This is critical: no one else can be in the room while you’re testing. Roommates, friends, even a quick “just grabbing my charger” visit — all of it could trigger a flag.

Let people know your test time in advance, and consider posting a “Do Not Disturb: Exam in Progress” sign. Also, keep your phone out of reach (and off), unless your professor has given specific permission.

4. Have Your Photo ID Ready

Before your test begins, the system will prompt you to verify your identity. You’ll need to show a clear, valid photo ID, such as:

  • Driver’s license
  • Passport
  • Government-issued ID
  • School ID (if allowed by your instructor)

Make sure your webcam is steady and your lighting is bright enough to show the name and photo clearly.

5. Avoid Looking Around the Room

Even though a live person isn’t watching you, Record+ still tracks your behavior. Looking off to the side repeatedly, staring at the ceiling, or appearing distracted can be flagged as suspicious.

Try to keep your eyes on your screen or your keyboard. If you naturally look away when thinking, that’s okay — just avoid anything that might appear like you’re checking a second screen or outside help.

6. Run a System Check the Day Before

Don’t assume everything will work. Use the ProctorU system check tool to make sure your:

  • Browser is compatible
  • Webcam and microphone are functional
  • Internet speed is sufficient

Also:

  • Restart your device the day of the test
  • Close unnecessary apps or tabs
  • Use a wired connection or strong Wi-Fi whenever possible

7. Only Use Approved Materials — and Have Them Visible

If your instructor allows a calculator, scratch paper, or open notes, have them ready before you start. The system will record your environment scan, so make sure anything you plan to use is in plain sight and clearly approved.

If you’re not sure what’s allowed, check your syllabus or email your instructor ahead of time. “I didn’t know” isn’t a great excuse after the test ends.

8. Stay Calm and Focused

Testing online can feel weird at first — especially knowing you’re being recorded. But once you get going, it feels a lot like a regular test.

Just stay calm, follow directions, and don’t overthink the monitoring process. Record+ is there to support academic integrity, not to trip you up.

Bottom Line

ProctorU Record+ gives you flexibility — but with that flexibility comes the need for responsibility. A little preparation goes a long way toward avoiding flags, tech issues, or preventable stress.

  • Know your test window
  • Prep your space
  • Start early
  • Keep your cool

What additional advice would you offer?

Signature Block: I'm listening, Barbara

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What Makes a Story Newsworthy? 8 Essentials Every PR Student Should Know

If you’ve ever wondered why some stories get picked up instantly while others fall flat, it all comes down to newsworthiness. In PR, writing a strong news release isn’t enough — you need to know what makes editors, reporters, and your target audience care. The good news? Journalists and PR pros use a consistent set of criteria to evaluate story ideas.

These eight classic news values are essential for anyone learning public relations. Let’s break them down — with real-world examples, tips, and a few watch-outs — so you can start thinking like a pro.

1. Timeliness: Why does this matter right now?

News is about the present — not the past. Stories with a timely angle are more likely to grab attention because they feel urgent, relevant, or connected to something people are already talking about. Whether it’s a seasonal trend, breaking news, or a major event on the calendar, think of timeliness as the “why now?” behind your pitch.

  • Example: A campus mental health initiative tied to World Mental Health Day will land better than the same story released randomly in May.
  • PR tip: Use calendars and awareness days to your advantage. Tie your content to something people are already paying attention to.

2. Prominence: Who’s involved — and why should we care?

When a story involves someone famous, influential, or respected — even within a niche — it immediately becomes more newsworthy. Prominence taps into name recognition and reputation, which often translate to public interest. People are curious about what well-known individuals or organizations are doing.

  • Example: A small-town event gains big media attention when a well-known alum returns as keynote speaker.
  • PR tip: If your client, subject, or spokesperson has any recognizable credentials or associations, lead with them.

3. Proximity: How close is this to your audience’s world?

People naturally care more about what affects them where they live, work, or study. That’s proximity — stories that are geographically or emotionally close to your intended audience. Even national stories can become more relevant if you localize the angle.

  • Example: A national nonprofit launching a chapter on your campus makes the story more relevant to student-focused media.
  • PR tip: Think local, even for global stories. Ask: “How does this affect people here?”

4. Significance: How big is the impact — and who’s affected?

Significance is about scope and consequence. A story is more newsworthy if it affects a large number of people, or even a small group in a meaningful way. This value helps answer: “Why should the audience care?”

  • Example: A new university policy that changes how scholarships are awarded affects hundreds of students — that’s significant.
  • PR tip: Use clear data, numbers, or examples to show how many people are impacted — and in what way.

5. Unusualness: What makes this stand out from the norm?

The unexpected grabs attention. Unusualness, also called novelty, is what makes people pause and say, “Wait — what?” Stories with quirky, surprising, or rare elements tend to stick in people’s minds. Just make sure the unusual angle is relevant, not just random.

  • Example: A professor who uses TikTok to explain economics concepts in full costume might turn heads — and earn headlines.
  • PR tip: Ask yourself, “Have people seen this before?” If not, that might be your hook.

6. Human Interest: Does this story make people feel something?

These are the stories that make people smile, tear up, or feel inspired. Human interest pieces are about people — their challenges, accomplishments, or journeys. These stories are often heartwarming, emotional, or deeply personal, and they make the news because they touch something universal.

  • Example: A student who overcame homelessness to graduate with honors is a story that resonates on a human level.
  • PR tip: Look beyond facts — who’s at the center of your story, and why should others care about their experience?

7. Conflict: Is there tension, struggle, or change involved?

Stories with conflict often involve competing ideas, public debate, or a problem being addressed. Conflict adds narrative energy and can create a sense of urgency. In PR, it’s not always about scandal — it might be a challenge your organization is trying to solve or a difference in opinion that’s being explored.

  • Example: A campus group challenging a proposed tuition hike is news because it shows students taking a stand.
  • PR tip: Use conflict carefully — highlight how it’s being addressed, not just that it exists.

8. Newness: Is this the first, the latest, or a fresh take?

Something being new — a product, program, event, or finding — adds an automatic layer of newsworthiness. But “new” has to mean something. Launching a “new version” of something old doesn’t matter unless it offers value or solves a problem in a new way.

  • Example: A university launching the first-ever esports program in the region is both new and noteworthy.
  • PR tip: Don’t just say something is new — explain why it’s important now, and to whom.

Wrapping It Up: Think Like Your Audience — and the Editor

Before you pitch a story or write a news release, take a moment to walk through these eight values. You don’t need to check every single box, but the strongest stories often include several. And if your draft doesn’t include any of these? It might be time to rethink your angle.

Strong public relations writing always starts with strategy — and newsworthiness is part of that foundation.

Signature Block: I'm listening, Barbara
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The PR Practitioner’s Guide to Beating Writer’s Block—No AI Required

You’re staring at a blank screen, the deadline is looming and your brain feels frozen.

Writer’s block is frustrating—especially in public relations, where content creation is a huge part of the job. Whether it’s crafting the perfect pitch, drafting a news release or composing an engaging social media post, new PR practitioners and students often struggle to get words flowing.

The good news? Writer’s block isn’t permanent. With the right exercises, tools and mindset shifts, you can break through and create strong, compelling content—without over-relying on AI.

Let’s dive into some proven strategies to get you writing confidently.

1. Ditch Perfectionism and Start With The Ugly First Draft (TUFD)

Many PR newcomers get stuck because they’re trying to write the perfect piece on the first try. PR and marketing expert Ann Handley calls this the “Ugly First Draft (TUFD)”—a liberating concept that encourages you to just get words on the page, no matter how bad they are.

Exercise: The 10-Minute TUFD Sprint

Set a timer for 10 minutes and write non-stop WITH PEN/PENCIL AND PAPER, even if it’s rough. Don’t worry about grammar, structure or making sense—just get thoughts down.

Why it works: TUFD frees you from the pressure of perfection. Refining comes later.

Real-World Example: PR professionals often draft “word vomit” versions of pitches or news releases before polishing them. The key is to get started—even if what you write isn’t client-ready yet.

2. Use a Storytelling Formula

PR is all about storytelling, but when you’re stuck, structuring your thoughts can feel like riding on the struggle bus.

Tool: The PAS Formula

If you’re struggling to frame a news release or pitch, try this simple formula:

  • Problem: Identify the issue or newsworthy angle
  • Agitation: Explain why it matters
  • Solution: Present the product, service, or news as the answer

Example:
Instead of starting a pitch with, “Acme Company launches a new app”, use PAS:

? Boring: “Acme Company is excited to announce the launch of its new app.”
? Engaging: “Busy professionals struggle to find time for healthy meals (Problem). With limited options, they often rely on fast food (Agitation). Acme’s new app delivers fresh, personalized meal plans in minutes (Solution).”

Why it works: This structured approach prevents you from overthinking your introduction.

3. Step Away from the Screen (Yes, Really)

If you’re stuck, staring harder at your screen won’t help. Sometimes, stepping away is the best way to move forward.

Exercise: The 20-Minute Reset

  • Walk around the block (this works best with a dog).
  • Listen to a podcast (but not about PR—give your brain a break).
  • Meal prep your dinner.

Why it works: Your subconscious continues working on the problem while you’re doing something else. Often, ideas will flow naturally when you return.

4. Limit AI Use – It’s a Helper, Not a Crutch

AI tools like ChatGPT can be great for brainstorming but shouldn’t replace your unique voice and strategy. Over-reliance on AI can make your writing sound robotic and generic—both of which are PR red flags.

How to Use AI Wisely

? DO:

  • Use AI for headline variations or brainstorming angles.
  • Run a draft through AI for readability suggestions (but tweak heavily).
  • Ask AI for industry stats or research sources to verify independently.

? DON’T:

  • Copy-paste AI-generated content without editing.
  • Use AI to generate full news releases or pitches—it lacks nuance.
  • Let AI think for you. Clients hire YOU for strategy, not automation. (What will happen when you’re F2F in a meeting with your client if you always rely on AI?)

Pro Tip: Use AI sparingly as a brainstorming tool but always inject your own insights and creativity into your final content.

5. Keep a “Swipe File” for Inspiration

Even experienced PR pros struggle with writer’s block, which is why they keep a swipe file—a collection of inspiring headlines, creative angles and past work to spark ideas.

Tool: Your Personal PR Vault

  • Google Drive/Notion: Store your best PR work, newsworthy angles, and media pitch templates.
  • Screenshots Folder: Save great news releases, headlines, or campaign ideas you admire.
  • Sticky Notes App: Jot down creative ideas whenever they strike.

Why it works: Instead of starting from scratch, you’ll have a bank of ideas to remix and adapt.

6. Talk It Out (Yes, Out Loud)

If writing feels impossible, say your ideas out loud—either to a friend or into a voice memo app.

Exercise: The “ELI5 – Explain It Like I’m 5” Method

  • Record yourself summarizing your news release or pitch as if you were explaining it to a child.
  • Play it back and write down what sounds natural.

Why it works: Talking forces clarity. If your pitch sounds awkward spoken aloud, it probably needs reworking.

Pro Tip: Many PR practitioners dictate ideas into their phones and transcribe them into rough drafts later.

7. Read Like a PR Pro

If you’re stuck, reading good writing will kickstart your brain.

Resources for PR Inspiration

? Books:

? Websites:

  • PR Daily – Latest industry insights
  • The Skimm – Great for headline writing inspiration
  • AdAge – Trends in media & brand storytelling

Why it works: Consuming high-quality writing trains your brain to recognize what works and why.

Final Thoughts: Build Your Writing Muscle

Overcoming writer’s block isn’t about waiting for inspiration—it’s about building habits that keep your creativity flowing.

? Quick Recap of Key Strategies:
? Write The Ugly First Draft (TUFD) – don’t aim for perfection.
? Use the PAS formula to structure pitches.
? Take a 20-minute reset when stuck.
? Use AI as a helper, not a replacement.
? Keep a swipe file for inspiration.
? Talk out ideas before writing.
? Read quality PR content regularly.

Next time you’re stuck, try one of these strategies. Writing in PR gets easier with practice—so keep at it!

A Question for You

How do you balance creativity with deadlines in PR writing? Do you have a personal strategy that works for you?

Signature Block: I'm listening, Barbara

NOTES

The framework of this article was inspired by ChatGPT. The image was created by DALL-E.

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“Wicked” Wisdom for Starting a New Semester

Image Credit: Fangirlish

As the start of the semester approaches, you might feel a mix of emotions—excited, nervous or even overwhelmed. That’s perfectly normal. After all, each semester feels like stepping into a whole new world (or maybe a whole new Oz). The good news? (See what I did there? Heh.) The songs from Wicked: Part One are full of lessons to help you navigate the challenges ahead. Whether you’re a G(a)linda or an Elphaba at heart, there’s something here to help you start strong.

“No One Mourns the Wicked”

“Good news! She’s dead!”

This song sets the tone for a clean slate. Sure, it’s a little dramatic, but the message is clear: leave the past behind. Whether you’re coming off a tough semester or just didn’t quite hit your goals, let it go (cue Elsa) and focus on what’s next.

Takeaway: A new semester is a fresh start. Use lessons from the past to shape your path forward, not hold you back.

Listen on Spotify: No One Mourns the Wicked

“The Wizard and I”

“When I meet the Wizard…all my dreams will come true.”

This is all about ambition and the belief that great things are possible. Think about what you want to accomplish this semester—academically, personally or even professionally. Then, create a plan to work toward those goals. Dreams are wonderful, but action turns them into reality.

Takeaway: Define your goals early and revisit them often. Big or small, they’ll keep you motivated.

Listen on Spotify: The Wizard and I

“What Is This Feeling?”

“Loathing…unadulterated loathing.”

Let’s be honest. There will be moments when you feel this—whether it’s aimed at group projects, overly packed schedules or that one classmate who always shows up unprepared. Instead of letting those moments derail you, use them as opportunities to grow your patience (and maybe your sense of humor).

Takeaway: Frustration is inevitable. How you handle it is what matters most.

Listen on Spotify: What Is This Feeling?

“Dancing Through Life”

“Dancing through life, skimming the surface, gliding where turf is smooth.”

This song reminds us to find balance. Sure, school is important, but so is self-care. Whether it’s grabbing coffee with friends or binge-watching your favorite show, don’t forget to enjoy the journey. Life’s not only about deadlines and grades.

Takeaway: Balance is the key to thriving this semester. Plan your time and leave space for fun.

Listen on Spotify: Dancing Through Life

“Popular”

“I’ll help you be popular!”

Networking might not involve a makeover montage, but it’s still one of the most important skills you can develop. Building relationships with classmates, professors and mentors can open doors you haven’t even thought of yet.

Takeaway: Take time to connect—whether it’s saying “hi” after class, sending an email to a professor or participating in group discussions.

Listen on Spotify: Popular

“I’m Not That Girl”

“Don’t dream too far; don’t lose sight of who you are.”

This one is a reality check for those of us prone to overcommitting. (This is one of my major struggles.) Yes, it’s great to aim high, but be realistic about what you can achieve. Perfection isn’t required, and burnout isn’t worth it.

Takeaway: Be kind to yourself. Success looks different for everyone, so focus on what works for you.

Listen on Spotify: I’m Not That Girl

“Defying Gravity”

“It’s time to try defying gravity.”

Is this the ultimate empowerment anthem, or what? This song is your reminder that you’re capable of more than you think. Take the leap, whether that means applying for an internship, volunteering to lead a project or simply stepping out of your comfort zone.

Takeaway: Don’t let fear hold you back. Your biggest growth happens when you take risks.

Listen on Spotify: Defying Gravity

Wrapping Up

Starting a new semester can feel overwhelming, but it’s also an incredible opportunity to grow, learn and create connections. Like the characters in Wicked, you’ll face challenges, but you’ll also have moments of triumph that make the effort worthwhile.

And here’s a question for you

What’s one thing you’re hoping to achieve this semester? Leave a comment below—I’d love to hear your goals and cheer you on.

Signature Block: Barbara is Listening

NOTES

The framework of this article was inspired by ChatGPT.

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Gold Medal Prep: How PR Students Can Gear Up for Fall Semester

As summer draws to a close, it’s time for public relations students to transition from relaxation mode to academic mode. Think of it as preparing for the Olympics: each new school year is an event where preparation, strategy and endurance are key to success. To help you get ready, here are six tips inspired by some of our favorite 2024 Olympic moments and athletes:

1. Perfect Your Craft Like Tom the Knitting Diver

Tom Daley, the British diver, is known not only for his incredible dives but also for his knitting hobby, which he uses to stay calm and focused. As you return to college, take a page from Tom’s book and find a way to sharpen your PR skills while staying relaxed. This could be through practicing writing, researching the latest PR trends, or even starting a blog. Just like Tom’s intricate knitting patterns, your preparation will help you craft a successful semester.

2. Stay Ready Like “Bob the Cap Catcher”

In the swimming world, “Bob the Cap Catcher” is the unsung hero who’s always on standby to retrieve caps that go astray. Similarly, planning your semester is all about being prepared for anything. Create a detailed calendar that includes class schedules, deadlines for assignments, and any extracurricular activities. This way, you’re ready to catch anything unexpected that comes your way, just like Bob catches those stray swim caps.

3. Balance Your Act Like Steven Nedoroscik

Steven Nedoroscik, the pommel horse specialist, exemplifies balance and precision in his routines. Your study space should reflect the same qualities. Whether you prefer studying in a quiet corner of the library or your dorm room, make sure your space is organized and conducive to focus. A well-balanced and orderly environment, much like Steven’s routines, can help you perform at your best academically.

4. Show Resilience Like Simone Biles

Simone Biles, known for her exceptional skills, also showed remarkable resilience by prioritizing her mental health during the previous Olympics. As you navigate the academic pressures of the new semester, remember that it’s okay to prioritize your well-being. Whether it’s taking a mental health day, talking to a counselor, or simply practicing self-care, resilience is about knowing when to step back and take care of yourself, just as Simone did.

5. Consistent Excellence Like Katie Ledecky

Katie Ledecky’s consistency and excellence in swimming are unmatched. She prepares rigorously and sticks to her routines, which is key to her success. Similarly, staying consistent with your studies and professional development is crucial. Set a routine that includes regular study sessions, keeping up with industry news, and engaging in PR-related activities. Just like Katie trains consistently, your steady efforts will build a strong foundation for success.

6. Be a Team Player, On and Off the Field

The Olympics are as much about teamwork as they are about individual achievements. As you return to campus, engage with your peers, professors, and mentors. Participate in study groups, join PR-related organizations, and attend networking events. Building strong relationships can provide support, new perspectives, and opportunities, much like how Olympic teams support each other.

Just like training for the Olympics, preparing for a new academic year requires dedication, planning, and a positive mindset. By refining your skills, staying organized, balancing your environment, showing resilience, maintaining consistency, and being a team player, you set yourself up for a successful semester in public relations. Here’s to making this year as inspiring and rewarding as watching the best athletes in the world compete!

And here’s a question for you

How can you use your unique skills and interests, much like Tom Daley’s knitting, to stand out and bring creativity to your PR projects and studies?

Signature Block: Barbara is Listening

NOTES

The framework of this article was inspired by ChatGPT. The image was created by DALL-E.