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Getting a Jumpstart on Prof. Nixon’s Fall 2011 Classes

Image Credit: "Maple Leaf Structure" by Steve Jurvetson

If you’re looking to get a jumpstart on my classes this fall, here are the books and other required resources that we will be using. I’ve linked to many of them at Amazon.com, but of course you can purchase them from anywhere you like. I recommend you try the Facebook Marketplace first, so you can get a good deal AND help a fellow student.

Public Relations Applications (COMM 2322)

Writing for Digital Media (COMM 2423)


Questions? As always,

(PS: Syllabi for my classes will be posted in mid-August.)


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Creating a Blog Editorial Calendar

Image Credit: "Fondo de escritorio. Calendario del mes de abril" by Trinamita

Just like with most publications, blogs should have Editorial Calendars. Why? Editorial calendars will do the following:

  • Fulfill a requirement for the Blog assignment in my classes 🙂
  • Help you realize the scope of your work on the Blog
  • Keep you on track for deadlines
  • (And once this class is over), Editorial Calendars help ensure that your readers are receiving fresh and relevant content on a regular basis.

To create your calendar, use the template provided: Blog Editorial Calendar Spring 2012. Be sure to see the second tab of the calendar for an example of a few weeks of what your calendar might look like. The more detail you include in your calendar, the better. Submit the calendar using BlackBoard.

Some tips:

  1. Be as specific as you possibly can in your descriptions for the posts. For example, rather than just saying TOW #1, type in the actual topic after you type TOW #1. With PR Connections, you can be general for now by indicating when you need to post them, but update the calendar for yourself when you choose the specific topics.
  2. For your Blog Comments, put in reminders to yourself to include a certain number of comments by specific dates.
  3. Though your blog has specific due dates for most posts, you can post them before they are due. Take a look at your OWN calendar, and schedule your blog writing so that it fits around other assignments and commitments.
  4. Include the due date for your entire blog.
  5. If it helps you, feel free to color-code this editorial calendar. Put TOWs in one color, PR Connections in another, etc.
  6. See 5 Benefits of an Editorial Calendar for additional tips.
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Tracking Your Blog Comments

Image Credit: "Rome visit, June 2008 - 79" by Ed Yourdon

In addition to writing your own blog posts, you will also comment on others’ blogs; these comments will count as 25% of your grade on your blog. Aim to comment on two blog posts each week; you will need 20 comments before the end of the semester .

We’ll discuss writing effective blog comments in class. Kipp Bodnar provides tips for How to Be an Awesome Blog Commenter; read these.

Aim to include a variety of blogs that you comment on, ranging from your classmates’ blogs to those of PR professionals. (For a great way to find new and interesting PR blog posts to comment on, subscribe to Ragan’s PR Daily. Or, visit my social bookmarks for PR blogs.)

To track your comments so that I can easily find them, create (and keep adding to) two blog posts that you will title “Blog Comments: Peer” and “Blog Comments: Professional.” In each post you will include:

  • Comment # (keep a running list)
  • Title of blog post you commented on, followed by the author’s name
  • Hyperlink to the blog post
  • Date of your comment
  • Your complete comment (copy and paste)

See Amber Sakis’ blog and Rachel LaFlam’s blog for some great examples of how to track your comments. (NOTE: For this semester, it’s important to divide up the peer and professional comments for easy tracking; in previous semesters, comments were blended.)

NOTE 1: In order for the comment to “count” as part of your grade for this course, it needs to be a minimum of 50 words long — a few sentences. Comments such as “I totally agree” or “Thank you for sharing your thoughts” are nice, but they do not count for credit in this class. You are welcome (and even encouraged) to write comments of varying lengths, but for class credit, 50 words is the shortest I’ll accept.

NOTE 2: Do not post each of your blog comments as separate blog entries; make two pages and keep editing/adding to them.

And whatever you do, make sure your blog comments aren’t whack.

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WordPress 101 :: Getting Started With Your Blog

Image Credit: "?" by Sublime Dharma

Students in most of my classes have blogging as a component of their grades. Many of them have rarely even read blogs, no less written one of their own. In this post, I am combining many posts I’ve previously written to help them get started in WordPress.

1

Review the slides in my “Getting Started in WordPress” presentation below. In this presentation, you’ll learn

  • Blogging Do’s & No-No’s
  • Signing Up for Your WordPress Account
  • Setting Up Your Account
  • Writing Posts & Pages
  • How to Display Your Blog Comments (that you write on others’ blogs)
Getting Started in WordPress

2

Watch some of the many FAQ screencasts provided by WordPress to help you with the step-by-step instructions. Here are a few of the best ones to help you get started on the right foot:

3

Read the blogging tips I’ve provided in various posts here at Public Relations Matters.

4

And though you may have a good handle on the technical aspects of blogging, remember that the technical side is only part of the blogging equation. Corinne Weisgerber, a professor at St. Edward’s University and fellow PROpenMic member, created this presentation for her Social Media for PR class. The emphasis? How blogging can help you create your personal brand online. Take a look. It’s worth the time.

Blogging & Managing your Personal Brand

View more presentations or upload your own. (tags: commenting identity)

5

Remember to let me know your blog address by completing this Google Form. If I can’t find your blog, I can’t grade it. Hint, hint.

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COMM 2322 Assignment :: Interview with a PR Pro

For this assignment (COMM 2322 only), you will choose and interview a public relations professional, and then write about this interview at your blog. This post will be a minimum of 500 words. Post your recap on your blog, and in the Course Materials area in BlackBoard, you’ll need to provide me with the PR professional’s contact information information (name, title & company, phone number and e-mail address).

Due Date: See BlackBoard

Though a face-to-face interview is preferred, a phone or webcam interview is acceptable. An interview that is e-mail or text-based only is not acceptable.

Schedule your interview at least a week before this assignment is due, preferably two. PR professionals sometimes have unpredictable schedules, and it’s possible that you may need to reschedule.

Include an introductory paragraph that introduces the PR professional, including title and company, educational background, etc. Mention your connection to the professional (how you found him/her) and how you conducted the interview (face-to-face, phone or webcam).

Questions/Topics you need to include:

  • What’s a typical week like? (If no week is typical, then what was last week like?)
  • Tell me about a project you worked on that you are especially proud of.
  • What do you do to keep current in the PR industry?
  • What do you wish you would have known before starting your career in PR?
  • How important is writing in your career?
  • What three tips would you offer someone just starting out in PR?
  • After interviewing this person, are you (the student, not the practitioner) more or less likely to want to have a career in PR? Why?

Some questions you may wish to ask:

  • Did your education prepare you for working in PR? How?
  • What has surprised you the most about working in PR?
  • How has PR changed since you entered the field?
  • How does technology affect your daily work?
  • When your company is hiring for an entry-level PR position, what makes a candidate stand out?
  • What professional organizations are you involved in? (For example, PRSA, IABC, etc.)
  • Ask for feedback on your resume
  • More informational interview questions

Some things you may wish to do:

  • Include a photo of your interviewee. (This can be a photo he or she provides or one that you take yourself.)
  • Link to your interviewee’s LinkedIn profile and/or blog.
  • Conduct the interview using Skype and two webcams. Record the interview with Vodburner, and post the interview at your blog.

Questions?

barbara_is_listening

[NOTE: This must be an informational interview that you conduct this semester. Do not “recycle” an interview that you conducted during a previous semester.]