Tonight on Twitter, I saw a tweet from Milton Ramirez that pointed me to this presentation by Arun Basil Lal. Arun has some great tips here on writing good blog posts. The most useful information specifically about writing starts on slide 11.
It’s worth reading. Soon.
How To Write An Awesome Blog Post
View more presentations from Arun [...]

For spring semester’s PR Writing courses that I’m teaching for Georgia Southern University and Southeastern University, I am augmenting my own content and our textbook with several courses offered by Poynter’s NewsU.
Here are the courses we’ll be using:

Cleaning Your Copy – for Week 3
The Lead Lab – for Week 7
The Language of the Image – [...]

“You only learn to be a better writer by actually writing.” Doris Lessing
In addition to traditional writing assignments (news releases, feature stories, etc.) in our PR Writing course, all students in my PRCA 3330 classes at Georgia Southern University and COMM 4333 class at Southeastern University will also create and maintain a blog as [...]

For spring semester’s PR Writing course that I’ll be teaching online, I will be augmenting my own content and our textbook with several courses offered by Poynter’s NewsU.
Here are the ones I’m considering so far:

The Writer’s Workbench: 50 Tools You Can Use
The Lead Lab
The Language of the Image
Writing for the Ear
Five Steps to MultiMedia Storytelling
Cleaning Your [...]

One of my former students at Georgia Southern University found out recently that the job interview she secured also involves a writing test. She asked for some advice on how to best prepare. So . . . here we go.

Read several of the company’s recent news releases to get a feel for the company’s style.
Re-read [...]

[Slightly updated on 28 January 2010 from the original post date of 9 December 2009]
Over the past few semesters, I had nearly 250 of my students blogging as part of their grades in public relations courses. And this semester, I have more than 100 more. Based on their experiences and mine, here are some tips [...]

“Grammar Girl? She must be a superhero!” exclaimed my daughter Katey last week when she was peeking over my shoulder as I read some of my tweets.
After I finished laughing, I stopped to think about what Katey said. I guess Katey’s right: Grammar Girl is my superhero. Anyone who can take a subject that could be [...]

The Gobbeldygook Manifesto
So few marketing and PR people write well. Many of the thousands of Web sites I’ve analyzed over
the years and the hundred or so news releases I receive each week from well- meaning PR people
are laden with these gobbledygook adjectives. So I wanted t
(tags: PublicRelations newsrelease writing)

At a Poynter Institute seminar kickoff today, about a dozen faculty members from Statesboro to San Luis Obispo and from Miami Beach to Toronto gathered to discuss “Teaching Diversity Across the Curriculum.” In Poynter’s words, “If tomorrow’s journalists are to report and write about a dynamic, increasingly diverse society, they’ll need guidance in the classroom. [...]