At the 80th Annual Convention of the Southern States Communication Association, I am contributing the panel discussion “Social Media and Public Relations: Twittering and Beyond.” Below, you will see the brief Prezi I created to frame my comments about how Twitter has helped to make me a better public relations professor.
Our One Week of Twitter assignment begins on Thursday, January 28, and will end at midnight on February 4. Your blog post about this experience is due before class on February 9. It will count as your Topic of the Week for Week Five.
Setting Up Your Twitter Account
- Go to Twitter. Click Get Started, and sign up. I prefer it if you use some version of your first and last name as your Twitter ID. (Avoid putting numbers in your Twitter ID, or you may appear like a spammer.)
- Upload a photo or avatar.
- Write a brief (140-character or fewer) bio. It’s good to mention that you’re a PR student.
- Send a tweet saying “I’m a student in @barbaranixon’s #COMM2322 class”. Be sure to include the #COMM2322 indicator, with no spaces between the hashtag (#), letters and numbers.
- If you haven’t already done so, complete my form that tells me your Twitter username.
Setting Up Your Following List
- While you are logged into your Twitter account, visit my Twitter List for COMM 2322. Everyone you see in this list will be classmates of yours at Southeastern University.
- Click the “Follow This List” icon just above the list. Voila! Now you are following the list. To easily/quickly follow your classmates as individuals, see my TweepML list.
- Follow at least 20 (why not all?) of the people or organizations in my Twitter Starter Pack for PR Students.
- Over the course of the next week, send at least twenty tweets (Twitter messages of 140 characters or less). Tip: Rather than tweeting that you’re having ramen for lunch, instead consider what might be of interest to your classmates and followers. Perhaps point others to something interesting or funny you read online. Share a fact you learned in a class. Maybe you could even pose a question that you’d like others to answer.
- Review my tips on how college students can use Twitter to their advantage and Choosing Whom to Follow on Twitter: My Strategy.
- Review Prof. Sam Bradley’s College Student’s Guide: Twitter 101.
- I find using the web interface for Twitter to be clunky. I prefer using TweetDeck, a free Adobe Air app that works great on PCs and Macs.
- I’ll occasionally post information on Twitter and use the hashtag of #COMM2322. By using this hashtag, I’m indicating that I want students in this class to pay special attention to the tweet.
- OPTIONAL: If you’d like to publicize your blog posts via Twitter, you can it automatically in WordPress.
Blog About Your Experience
After the week is over, add a 250-word (minimum) post to your blog about the experience and what you got out of it. Be sure to include at least one way you might find value in continuing your account in Twitter. This blog post is due before class on February 9. (This post will count as your Topic of the Week.)
Questions? Just send me a DM (direct message) or an @ (reply) in Twitter!
Take about an hour and watch “Twitter for Business,” a webinar led by Laura Fitton (author of Twitter for Dummies.) This webinar is part of Hubspot’s Inbound Marketing University, a series of 16 talks by people prominent in the social media space.
The slides from the presentation are below, in case you want to see them before you listen to the webinar; the slides are shown along with the audio in the webinar, however. (This means, if you want the audio, you’ll need to listen to the webinar, not just click through the slides below.)
If you are a student in one of my classes this semester, please let me know your Twitter username using the form below. Fill this out even if you know that I am already following you.