Imagine you’re back on the school bus, on the way to your high school. Towards the back of the bus, the “cool kids” are eagerly poring over a hidden object. You overhear one of them saying, “It’s really expensive, but I figured out how to get a free one.”
Sharing the e-book this way is word of mouth marketing at its finest. So . . . if you’re interested in the topic of word of mouth marketing, download and read this free e-book. Share your thoughts here.
Back in the dark ages (two years ago), Todd Defren of SHIFT Communications wrote a pair of blog postings about the state of public relations education for undergrads. He wrote about The Trouble with Undergrad PR Programs and Fixing Undergrad PR Programs. Since I teach public relations at Georgia Southern University, this topic piqued my interest. I wondered if his thoughts and research from two years ago still held true today.
If you are a recent PR graduate (or current intern), I’d be quite interested to learn a few things:
- What’s something you learned in your PR education that you’re applying on a regular basis at work now?
- What’s something that you wish you had learned more about?
- And, what’s something that you didn’t really learn anything about in your classes that you’re expected to do on a (fairly) regular basis in your new career in PR?
Comments from recent grads and those who hire recent grads are quite welcome!