Martin Waxman, president and co-founder of Palette Public Relations Inc., took 25 minutes out of his hectic pre-SXSW schedule to chat with me this morning about life in a PR agency, the importance of a traditional PR background (along with social media knowledge), and our digital footprints.

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Due: February 310, 2010, by 11:59 pm in GeorgiaVIEW

Worth: 150 100 points
Description of Assignment
This assignment gives you an opportunity to learn how to monitor blog and other social media content in a way that provides similar insight offered by more traditional environmental scanning methods.
Many people will discuss your client or organization and its products/services on [...]

Since our course is called Social Media for PR, it’s only natural that writing and maintaining your own blog is a vital part of the course; your blog will be 25% of your grade in the class. Feel free to continue to use an existing blog of yours, unless you feel compelled to start fresh [...]

For Prof. Nixon’s PRCA 4330 Public Relations Research Class:
This assignment gives you an opportunity to learn how to monitor blog and other social media content in a way that provides similar insight offered by more traditional environmental scanning methods.
Many people will discuss your client or organization and its products/services on their own Web sites or [...]

The Georgia Southern University PRSSA invited me to give a presentation on social media this evening.  And here’s a link to the websites, blogs, etc., that I’m discussing: 
http://delicious.com/barbaranixon/GSU_PRSSA_links
Social Media For Up and Coming PR Practitioners

View SlideShare presentation or Upload your own. (tags: social media)

 
How do you use social media?

Melanie McBride, a Toronto based writer-aggregator of education, technology, media and culture, wrote:

“Despite the popularity and widespread adoption of social tools, there’s little agreement when it comes to matters of our individual terms of use. Without a collective social contract for social media, many of us are left wondering: How [...]

Many thanks to Brian Solis & Jesse Thomas for creating The Conversation Prism, a wonderfully visual way to think about how we communicate using social media. According to Brian:
[The Conversation Prism] is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and dissipate.
If a conversation takes place online [...]

Earlier this month, Chris Brogan, VP Strategy & Technology at CrossTech Media, shared 20 links to free e-books on social media. With Chris’ permission, I’ve reprinted his list below. Thanks Chris, and thanks to all the authors, for sharing this content with us.
 
 
 
 
 
 

The New Rules of Viral Marketing – David Meerman Scott
Marketing Apple – MarketingApple.com
Masters [...]

50 Ways to use Social Media, listed by Objective
Chris Brogan, who continues to dazzle us with his thoughtful and helpful social media blog posts (I recommend subscribing to him) lists out “50 Ways Marketers Can use Social Media to Improve Their Marketing“. In twitter, Jon Burg suggests the lists c
(tags: socialmedia web2.0 ChrisBrogan)

What Social Media Does Best | chrisbrogan.com
If you’re still looking for the best ways to explain to senior management or your team or your coworkers or your spouse what it is that social media does, why it’s different than the old way people used to use computers and the web, why people are giv
(tags: socialmedia)

Twitiquette [...]