In several of my classes this semester, public relations students are writing resumes and cover letters as one of their assignments. I tend to see the same errors over and over again.
Here are some of the common errors I find:
Appearance / Overall
- Having any typos, misspelled words or grammatical errors (some employers will discard your resume if any mistakes are apparent)
- Not using same header for all cover letter, resume & reference page
- Failing to include your custom LinkedIn URL
- Using different fonts for no apparent reason
Cover Letters
- Focusing on yourself, not the needs of the potential employer
- Too many self-focused statements; starting too many sentences with “I”
- Forgetting to sign letter (scan your signature to place into electronic cover letters)
- Not stating what you can do for the employer in clear terms.
- Not including an enclosure line (such as: Enclosures: Resume & Reference Page)
Resumes
- Longer than one page (it’s possible to “earn” more pages once you’re established in your career)
- Not including strong action-verbs (too many “to be” verbs)
- Providing too few keywords related to the PR field
- Including “responsibilites/duties included”
- Writing in first person (“I”)
- Writing in complete sentences, rather than powerful, short phrases
- Burying your education at the end of the resume
- Not mentioning your education at your current university
- Not describing your major and anticipated graduation date
- Including high school, even though there are no relevant honors/awards/achievements
- A low (below 3.0) GPA is listed
- Extremely short (you can list relevant coursework if you have little related work experience)
- Leaving to unclear to the potential employer exactly what you accomplished in your work history
- Including too much information about the employer (all you need it company name, city & state — no need for full address, supervisor name, etc.)
- Dates listed in chronological, not reverse chronological, order (you should list most recent information first in each section)
- References listed directly on resume itself (they should be on a separate page)
Reference Page
- Not using same header as resume & cover letter
- Not including all necessary information (name, company name, title, full mailing address, phone number & e-mail address)
- Fewer than three references listed
Today I was invited by the Tampa Tribune and TBO.com to share my expertise regarding social media and the job search. Here’s a transcript of the live chat we held at noon, using CoverItLive.
Many thanks to Chris Taylor, AKA @TBOChris, for inviting me to the studio, to Daniela for moderating the chat, and to my longtime Twitter friend & Tampa Tribune writer Jeff Houck (@JeffHouck) for inviting me to lunch at The Taco Bus after the chat session.
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Use technology to land your next job
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How did you find out about this chat?
TBO.com homepage ( 14% )
News Channel 8 ( 57% )
Tampa Tribune ( 0% )
( 0% )
( 29% )
Other ( 0% )
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Have you been using LinkedIn in your job search
Yes, I use it all the time. ( 17% )
No, I don’t even know what it is. ( 33% )
Sort of.. I created an account but don’t use it. ( 50% )
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Do you have a twitter account?
Yes, and I use it all the time. ( 50% )
Yes, but I never use it. ( 25% )
No, I need to create one. ( 0% )
No, and I don’t plan on creating one. ( 25% )
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Worth: 250 points
Create a professional-looking resume package as if you are applying for a specific position within a real company.
The draft of the package is due in GeorgiaVIEW on February 4 by midnight. Learn from the feedback you receive on the draft, make changes, and submit your final version no later than April 5 at midnight.
Use the advice in Job Search: A Delightful Dozen Posts I provide in this blog, as well as the vast amount of resume & cover letter advice in WinWay Resume Deluxe, when working on this assignment. You will find the Resume Auditor in WinWay Resume to be especially valuable for you, as it will help you catch common resume mistakes. (Disclosure: I created the Resume Auditor function for WinWay Resume.)
The package will contain:
- Job description or want ad from a specific company
- Cover letter written specifically for this position
- One-page resume, including the URL for your up-to-date LinkedIn profile
- Reference page created specifically for this position
NOTE 1: If you choose not to complete a draft of this assignment for feedback from me, the highest grade you will earn on the assignment is 200 points (of the 250 available).
NOTE 2: Typographical or grammatical errors will count off one letter grade each. It’s THAT important to be error-free in your resume package. (Some employers will not consider an applicant who includes errors in the application process.) Proofread your resume package yourself, and also have at least three other people proof it for you.
It’s now the start of fall, even though it doesn’t really feel like it here in the Savannah area, and many college seniors’ minds are turning to “how will I get a job when I graduate.” Over the last year or so, I’ve written several blog posts on the job search. Here are a few that might be helpful. especially for public relations majors:
- Portfolios for Public Relations Students (posted 22 September 2009)
- Resumes That Resonate . . . Revisited (posted 17 September 2009)
- Soon-to-Be PR Grads Get LinkedIn (posted 1 February 2010)
- Informational Interviews (posted 2 September 2009)
- Resume Tips from Phil Gomes (video, posted 17 February 2009)
- Job Interviews: 10 Things You Oughtta Know (audio, posted 16 February 2009)
- The One Job Interview Question (video, posted 12 February 2009)
- Making the Most of a Phone Interview (posted 10 February 2009)
- Wordle Me This (14 July 2008)
- Join a Social Network, Get a Job? (video, posted 30 June 2008)
- Seeking a Public Relations Internship? (audio, posted 11 April 2008)
- Watch Out for Digital Dirt (posted 9 April 2008)
Are there other blog posts that have helped YOU in your job search? I’d appreciate it if you could share them as a comment here.
Thanks!
What’s the purpose of a resume? It’s not to get you a job. . . instead, it’s to provide a positive first impression that MAY garner an interview for you. The advice below comes from my years of being a hiring leaders – and listening to many more. If you’re lucky, hiring leaders may scan your resume for up to 15 seconds before they determine if it’s worth pursuing further.
- Tailor your resume to the specific position that you’re applying for. Use the same phrasing in your resume that you’ve found in the employer’s want ad whenever possible.
- If you have less than 10 years of experience, it’s best to stick to the traditional one-page resume. Each additional 10 years may help to “earn” you an additional page. (If you want or need to provide more details, offer the URL of your LinkedIn profile. See my profile.) If you are not yet out of college, it’s presumptuous to think you need more than a one-page resume.
- If your blog has content that may be of interest to your potential employer, include its URL on your resume.
- Pepper your resume with terms that are relevant to the career field and industry in which you desire employment. Phrase your work experience in terms that are relevant to your career goal.
- Use reverse chronological order (most recent first) when listing your experience and education.
- If you are still in college, it’s okay to leave your high school on your resume if you have available space for it, especially if you did something noteworthy during your high school years. After you graduate from college, leave high school off your resume.
- Always start every bullet point in your experience section with an action verb. Use past tense for previous jobs and present tense for current jobs. Never start a bullet point with “responsible for” or “duties included.”
- If you have little paid work experience, provide details on projects done in classes to show that you are prepared to enter the working world.
- Volunteer experience counts too! Don’t forget to include service projects you’ve been involved with.
- Explain acronyms and cryptic group names on resumes. A potential employer will not automatically know that SOCS stands for Society of Communication Scholars, ILA stands for International Listening Association, or that PRestige is a public relations firm made up of college students.
- Many employers assume that if an organization’s name includes greek letters, it’s a social fraternity or sorority. If you belong to something Phi Kappa Phi, indicate that this is an honor society.
- What to do about that GPA? If it’s above 3.0 (on a 4-point scale), you may want to include it. If it starts with a 2 or lower, definitely leave it off. Or, you can include your GPA just in your major if you’d like, for example “3.4 GPA in Major.”
- Before you graduate, you can still include your anticipated degree on your resume. For example, “Bachelor of Science in Public Relations expected in May 2010.”
- Use the same header for your resume, cover letter and reference page. Everything should coordinate.
- To make it look more professional, use your computer, not a pen, to address the envelope.
- Check postage prices before mailing your resume. You don’t want it to arrive postage-due.
- In your cover letter, watch for overuse of the words “I” and “my.” Instead, be company-focused.
- Remember to sign your cover letter.
- Never in a million years should you start a cover letter with “To whom it may concern.” Use the name, or at least the title, of the hiring manager instead.
- For your reference page, include complete contact information for each reference. Include name, title, company, mailing address, e-mail address and phone number.
For entry-level public relations positions, Jennifer Abshire of Abshire Public Relations & Marketing offers these additional suggestions:
- Leave the objective off, or customize it for the specific position you’re applying for. Don’t use a generic one that you found on a template somewhere.
- Include all your work experience, even if it seems not directly related to the position. (The worst that will happen is that it will show that you are a hard worker.) Abshire holds in high regard people who are well rounded and street smart, rather than with a high GPA and no work experience or community involvement.
- Send a few samples of your writing or design work along with your resume.
- If sending your resume (and samples) electronically, make one PDF file that has all the information in it, rather than sending multiple attachments. (For an inexpensive and easy-to-use program for creating PDFs, try CutePDF.)
After you’ve created your resume, have several people proofread it for you. Set it aside for a while. Then measure your resume up against this Resume Checklist.
Updated from my original Resumes That Resonate: Tips for Entry-Level Positions.
Edelman Digital‘s Phil Gomes offers three resume tips in this short video. He shares his advice on listing courses on a resume, listing all internships, and how long to make a resume.
In these days of travel budgets being slashed to bare bones, many companies are doing more phone interviews than ever. One of my PRCA 2330 students was just invited to a phone interview for an internship. She asked for some tips specific to phone interviews. Here’s some of my best advice:
- Know the details of the interview. For example, do you call the interviewer? Or does he or she call you? Be prepared at least 15 minutes ahead of time, and be aware of time-zone differences.
- If possible, make or take the call from a landline telephone, rather than a cell phone. You don’t want to have to worry about your call being dropped part-way through. If you must use a cell phone, be sure you’re in an area with exceptionally good coverage.
- If the interviewer calls you on your cell phone, be sure that he or she hears a “regular” phone ringing, rather than a snippet of your favorite song. Call tones (or ring tones, depending on the lexicon of your phone provider) are sometimes confusing to callers who expect to hear just a ring.
- Whether it’s a cell phone or a landline phone, check to see that the battery is fully charged before you begin to speak.
- Do your best to be in a quiet place, away from chatty roommates, barking dogs, etc.
- Prepare your interview area carefully. Be seated at a clean desk, and have a copy of your resume in front of you. Also have information about the company printed and available for you to refer to if you need it.
- Have a cup of water with a straw nearby. It’s best to have no ice.
- No gum chewing. Though I love to chew gum, I know how awful it sounds to others at times.
- Dress professionally, even though you know the interviewer cannot see you through the phone. We tend to act more professional when we appear more professional.
- Avoid typing while talking, especially if you have long nails like I do. The sound of typing may make it sound like you’re not interested enough in the discussion to give it full attention.
- Take notes as needed during the interview.
- If the interview is done via Skype (or other) video chat, check your equipment with a friend ahead of time to ensure you know how to make or answer the video call. Make eye contact with the camera just as though you were talking face-to-face with the interviewer. Practice this with a friend! It feels quite awkward the first time you try it.
- Immediately after the phone interview, send a short (yet professional) thank you e-mail to the interviewer. Then follow up that e-mail, the same day if possible, with a hand-written thank you note.
Photo credit: http://www.flickr.com/photos/49968232@N00/9257237/
Have you tried Wordle yet? It’s fun, and it’s addictive. I took my resume and tweaked it slightly*, and then imported it into Wordle. Here you can see me, in about 99 words. Fun!
*To tweak my resume, this is what I did:
- for words that I wanted to have joined together (like “public relations”), replace the space between the words with a tilde (public~relations)
- took my name and copied/pasted it about 15 times, so that I was sure my name would be the largest word in the image
- replaced variations of a word (like communicates, communication, communicate) and standardized it to one word (communication)
