In my PR Applications class, we are discussing basics of public relations research this week. Here are the slides I’ll use:
Public Relations Research: The Basics

View more presentations from Barbara Nixon. (tags: public research)
To see some of the notes I used for the presentation, visit SlideShare and download the presentation.

For Prof. Nixon’s PRCA 4330 Public Relations Research Class:
This assignment gives you an opportunity to learn how to monitor blog and other social media content in a way that provides similar insight offered by more traditional environmental scanning methods.
Many people will discuss your client or organization and its products/services on their own Web sites or [...]

In today’s PRCA 4330 (PR Research) class, the instructor PC didn’t seem to have the correct version of Flash to show this video. It’s a fascinating talk where “Oxford mathematician Peter Donnelly reveals the common mistakes humans make in interpreting statistics — and the devastating impact these errors can have on the outcome of criminal [...]

“Dan Saffer at the sixth annual IIT Design Research Conference, held September 21-22, 2007 at the Museum of Contemporary Art, in Chicago. ABSTRACT: How to Lie with Design Research: Same Data, Different Findings “There are three types of lies: lies, damn lies, and statistics.” Thus said Mark Twain. Should we add “Research Findings” to the [...]

Students in my PRCA 4330 class asked for more details on the format for their Public Relations Research Projects that they are completing for Georgia Southern University’s Center for Excellence in Teaching.
Cover Page

Client name & logo (if available)
Research team name (if you have one) and list of all members
Date

Table of Contents

Include your Level One headings [...]

What would an ethical public relations researcher do?
In Monday’s PR Research class, we are discussing ethical concerns in public relations research. These slides will accompany our discussion.
Ethical Concerns In PR Research
View more presentations from Barbara Nixon.

In today’s PRCA 4330 (PR Research) class, we’re discussing the case study approach. Limited notes appear in the Notes panel in the PowerPoint.
The Curious Case Of The Case Study
View more presentations from Barbara Nixon.
For a great overview of how to read and analyze a case study, see this PDF from Curtin University of Technology.

In Monday’s PRCA 4330 (PR Research) class, we are discussing using secondary and historical research. Purdue University’s Mihaela Vorvoreanu helps simplify this process in a recent post on her PRConnections blog.With her permission, I adapted her blog post to a PPT. If you download the PPT, you can see the relevant sections of her blog [...]

This semester, I am teaching PR Research (PRCA 4330 at Georgia Southern University) for the first time. Here’s a short video from Phil Gomes from Edelman Digital on the importance of research in public relations. (NOTE: You must be a member of PROpenMic to view this video clip. Registration is easy and free.)

Find more videos [...]

From Blog to Research Article (and novels are good for you) | Off the Shelf
“How can I use those in my papers? They’re not scholarly sources.” That’s a great question. Blog posts aren’t peer-reviewed journal articles. Many of them are hardly more than a paragraph or two. They aren’t going to be suitable for a [...]