This morning, I saw my friend David Murray (AKA Friend Murray, who often calls himself Murr) post a link to a blog post by another David Murray (AKA Other Murray). It seems as though there are two professional communicators by the name of David Murray, and Other Murray seems to believe he’s the Superior Murr, and he says so in his post “A personal branding problem: “David Murray,” if you’re going to play off my brand, step up your game.” He’s wrong.
I think I know why Ragan Communications chose to have my Friend Murray rather than Other Murray speak at an upcoming conference, even though Other Murray has been a writer and speaker for Ragan before. The Other Murray writes about Friend Murray:
“a hapless fatty who doesn’t know what the f*** a pear is, in order to get more likes on social media for an insurance company’s website.”
Really? Sounds rather unbecoming coming from the current editor of Vital Speeches of the Day, doesn’t it?
Which Murr do you think has a tarnished personal brand? And if you were Friend Murray, how would YOU handle this?