Regardless what company you are working with or which newspaper outlets you are sending a news release to, there are a baker’s dozen items that should appear in most news releases.
Anatomy Of A News Release

 
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In Monday’s Introduction to Public Relations course, we will discuss getting into the news via news releases, media kits and more. Here are the slides I’ll use:
Getting into the News 
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There are some notes to go along with several of the slides. To see these notes, please download the presentation from [...]