The Gobbeldygook Manifesto
So few marketing and PR people write well. Many of the thousands of Web sites I’ve analyzed over
the years and the hundred or so news releases I receive each week from well- meaning PR people
are laden with these gobbledygook adjectives. So I wanted t
(tags: PublicRelations newsrelease writing)

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When resume inflation becomes bald-faced lying.
In the meantime, it’s only fair that any potential employer circulate a recruit’s resume around to people who can validate its contents. They might even consider looking that recruit in the eye and asking point blank, “Is everything in your resume
(tags: resume jobsearch)

Marketing. Millenials. Technology.
Welcome and hello! I’m a 21 [...]

On Twitter this evening, I noticed that Jeremy Pepper (host of Pop! PR Jots) had started a discussion about things that drive him crazy in news releases. The discussion started like this: “Press release pet peeves: For Immediate Release. Really!? Is that why you sent it out over the wire at that time? Or did [...]