The week of February 22, my PR Writing classes are learning about the components of a news release and writing their first news releases. I have recorded this short presentation for them to share “The Anatomy of a News Release :: A Baker’s Dozen.”
NOTE: I lost my voice earlier this week, and my voice is [...]

As part of PRCA 3030 (Social Media for PR), students are developing search engine optimized news releases. To help provide some background beyond the required reading of Edelman’s position paper, here are two sessions offered as part of Hubspot’s Inbound Marketing University that should prove to be quite helpful for those new to SEO.
As described on [...]

For spring semester’s PR Writing courses that I’m teaching for Georgia Southern University and Southeastern University, I am augmenting my own content and our textbook with several courses offered by Poynter’s NewsU.
Here are the courses we’ll be using:

Cleaning Your Copy – for Week 3
The Lead Lab – for Week 7
The Language of the Image – [...]

Regardless what company you are working with or which newspaper outlets you are sending a news release to, there are a baker’s dozen items that should appear in most news releases.
Anatomy Of A News Release

 
View more presentations from Barbara Nixon.

The Gobbeldygook Manifesto
So few marketing and PR people write well. Many of the thousands of Web sites I’ve analyzed over
the years and the hundred or so news releases I receive each week from well- meaning PR people
are laden with these gobbledygook adjectives. So I wanted t
(tags: PublicRelations newsrelease writing)

When resume inflation becomes bald-faced lying.
In the meantime, it’s only fair that any potential employer circulate a recruit’s resume around to people who can validate its contents. They might even consider looking that recruit in the eye and asking point blank, “Is everything in your resume
(tags: resume jobsearch)

Marketing. Millenials. Technology.
Welcome and hello! I’m a 21 [...]

On Twitter this evening, I noticed that Jeremy Pepper (host of Pop! PR Jots) had started a discussion about things that drive him crazy in news releases. The discussion started like this: “Press release pet peeves: For Immediate Release. Really!? Is that why you sent it out over the wire at that time? Or did [...]