Martin Waxman, president and co-founder of Palette Public Relations Inc., took 25 minutes out of his hectic pre-SXSW schedule to chat with me this morning about life in a PR agency, the importance of a traditional PR background (along with social media knowledge), and our digital footprints.

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For this assignment (for PRCA 3711/4711 & COMM 2322 only), you will choose and interview a public relations professional, and then write about this interview at your blog. This post will be a minimum of 500 words. Post your recap on your blog, and in the Assignments area in GeorgiaVIEW/BlackBoard, you’ll need to provide me [...]

One of my former students at Georgia Southern University found out recently that the job interview she secured also involves a writing test. She asked for some advice on how to best prepare. So . . . here we go.

Read several of the company’s recent news releases to get a feel for the company’s style.
Re-read [...]

It’s now the start of fall, even though it doesn’t really feel like it here in the Savannah area, and many college seniors’ minds are turning to “how will I get a job when I graduate.” Over the last year or so, I’ve written several blog posts on the job search. Here are a few [...]

For this 50-point assignment, you will choose and interview a public relations professional, and then write about this interview at your blog. This post will be a minimum of 250 words. (It’s likely that it will take ~500 to answer these questions fully.)
Though a face-to-face interview is preferred, a phone or webcam interview is acceptable. 
Include [...]

Last spring, I asked Edelman Digital’s Phil Gomes : “What’s the one question you almost always use in a job interview?” He not only shared his thoughts, he also interviewed several of his colleagues at Edelman Digital. Here’s what they had to say: 

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So, what’s the ONE question you almost always ask [...]

In these days of travel budgets being slashed to bare bones, many companies are doing more phone interviews than ever. One of my PRCA 2330 students was just invited to a phone interview for an internship. She asked for some tips specific to phone interviews. Here’s some of my best advice:

Know the details of the [...]

Client Service and The Job Interview
Check out what Client Service Insights has to say about the oft-overlooked informational interview
(tags: interview jobsearch PublicRelations)

Top 5 Public Relations Men In Movies
The beleaguered public relations man doesn’t get much respect in the movies, or sometimes in real life.
(tags: PR_in_Movies_TV)

This fall, I’ll be teaching a Corporate PR course at Georgia Southern University. As the end of the summer nears, I’ll be looking for Corporate PR leaders to interview (via Skype, most likely) on a variety of topics for 10-15 minutes each . . . I want the students to hear from practitioners who are [...]