Public Relations History :: Videos

February 2nd, 2010

The “Father of PR,” Edward L. Bernays, shares his thoughts on his early days in public relations and propaganda:

And a bit on Bernays’ role in water fluoridation:

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The Future of Journalism?

January 29th, 2009

“Imagine, if you will, sitting down to your morning coffee, turning on your home computer to read the day’s newspaper,” says the KRON anchor.
Here’s a view on the future of journalism . . . as I might have seen on the evening news if I’d lived in San Francisco in 1981, the year I graduated [...]

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The Evolution of Public Relations :: A Discussion Exercise

January 27th, 2009

Before our class discussion on the Evolution of Public Relations

Skim Chapter 2 in  Public relations: Strategies and tactics (9th Ed.)
Read the section for your chosen (or assigned) era carefully.

In class on Monday
In Era Groups

Break up into groups based on your chosen (or assigned) era.
Each person states one important thing to know about the era, one [...]

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