If you’re looking to get a jumpstart on my classes at Georgia Southern University this spring, here are the books that I will be using. I’ve linked to many of them at Amazon.com, but of course you can purchase them from anywhere you like. I recommend you try the Facebook Marketplace first, so you can get a good deal AND help a fellow student.

For All of My Classes

A USB drive, at least 1G

Intro to Public Relations (PRCA 2330)

Wilcox, D.L., & Cameron, G.T. (2009). Public relations: Strategies and tactics (9th Ed.). Boston: Allyn & Bacon.

Recommended but not required: Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies. Boston, MA: Forrester Research, Inc.

Public Relations Publications (PRCA 3339)

Morton, L. P. (2006). Strategic publications: Designing for target publics. Greenwood, AR: Best Books Plus.

Recommended but not required: Botello, C., & Reding, E. E. (2007). Design collection revealed: Adobe InDesign CS3, Photoshop CS3 & Illustrator CS3. Clifton Park, NY: Delmar Cengage Learning.

 

Photo Credit: bookshelf, originally uploaded to Flickr by chotda

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The Groundswell Inside

On October 7, 2008, in Nixon's Classes, public relations, social media, by Barbara Nixon

Here’s an activity we’ll be doing in my Corporate PR class this week. Our focus this week is Chapter 11 (The Groundswell Inside Your Company) of Groundswell: Winning in a World Transformed by Social Technologies.

Directions: Think about an organization you’re currently a member of. It could be a campus group or even your current employer. How does or can your organization use the groundswell inside, with its employees or members?

Using The Groundswell Inside form, on your own, fill out your name, the organization, and the current state. Then in groups, brainstorm for future ways the organization could use the groundswell inside for each organization in the group. 

Case Study on Avenue A Razorfish (to help students start their brainstorming)

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As you saw in your Corporate Public Relations Syllabus and we’ve discussed in class, part of your grade in PRCA 3331 will come from your blog. After setting up your blog, let me know your blog address as a response to a discussion board question in our Facebook group for PRCA 3331. Then, write four blog posts, which are worth 50 points each.

Blog posts can be written informally and in the first person; that is, they don’t need to sound like a term paper. However, there’s still an expectation for proper grammar, spelling and capitalization. If you have questions about how informal is “too informal,” please let me know.

Blog Post #1

Blog Post #2 (Option A)

Blog Post #2 (Option B)

Blog Post #3

Blog Post #4 (NOTE: Details updated 12-1-09)

Questions? You know where to find me . . .

Photo credit: “Typewriter Letters,” uploaded to Flickr on July 8, 2006 by Laineys Repertoire

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View SlideShare presentation or Upload your own. (tags: relations public)
(Note: Portions of this presentation are reprinted by permission of Harvard Business Press.  Adapted from Groundswell: Winning in a World Transformed by Social Technologies.  Copyright © 2008 Forrester Research, Inc.; All Rights Reserved.)
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Groundswell: An Overview

On September 14, 2008, in Nixon's Classes, public relations, social media, by Barbara Nixon

This week in my Corporate PR class, we’ll be discussing Groundswell: Winning in a World Transformed by Social Technologies. I’ve provided the slides for Monday’s class here.

View SlideShare presentation or Upload your own. (tags: groundswell social)

We’ll also watch Charlene Li’s presentation on Groundswell from Edelman’s New Media Academic Summit.

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Groundswell: Will It Blend?

On August 28, 2008, in Nixon's Classes, public relations, social media, by Barbara Nixon

 In my Corporate Public Relations class this fall, we’re reading Groundswell. Teams of students will present the five objectives of the groundswell: listening, talking, energizing, supporting, and embracing. But for a little fun before we dive into the book, I thought it might be good to share this YouTube clip. What happens when you try to blend all the technologies together? Check it out on Will It Blend.

Interested in the story behind the Will It Blend video? Josh Bernoff shares the details at Forrester Research’s Groundswell minisite.

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If you’re looking to get a jumpstart on my classes at Georgia Southern University this fall, here are the books that I will be using. I’ve linked to many of them at Amazon.com, but of course you can purchase them from anywhere you like. I recommend you try the Facebook Marketplace first, so you can get a good deal AND help a fellow student.

For All of My Classes

A USB drive, at least 1G

Corporate Public Relations (PRCA 3331)

Doorley, J., & Garcia, H. F. (2007). Reputation management: The key to successful public relations and corporate communications. New York: Routledge.

Li, C., & Bernoff, J. (2008). Groundswell: Winning in a world transformed by social technologies
Boston, MA: Forrester Research, Inc.

Public Relations Publications (PRCA 3339)

Morton, L. P. (2006). Strategic publications: Designing for target publics. Greenwood, AR: Best Books Plus.

Recommended but not required: Botello, C., & Reding, E. E. (2007). Design collection revealed: Adobe InDesign CS3, Photoshop CS3 & Illustrator CS3
Clifton Park, NY: Delmar Cengage Learning.

Public Speaking (COMM 1110)

German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2007). Principles of public speaking (16th ed.). New York: Allyn & Bacon.

Making Connections: Facebook & Beyond (FYE 1220)

No textbook required, but occasional access to a digital camera needed

Photo Credit: bookshelf, originally uploaded to Flickr by chotda 

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Groundswell as a Textbook?

On July 10, 2008, in Nixon's Classes, public relations, social media, by Barbara Nixon

GroundswellI’ll be using Groundswell as a text to augment Reputation Management in a Corporate PR class this fall. Are other public relations educators using Groundswell? If so, perhaps we could collaborate on discussion questions and exercises. Please drop me a line!

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The Flickr photostream for items tagged with Summit08 is an interesting conglomeration of photos from several of us who attended Edelman’s New Media Academic Summit. Below are a few of my favorite ones.

Here’s a photo of me with Neville Hobson (blogger and co-host of For Immediate Release), taken by Edelman’s Rick Murray.

Barbara Nixon and Neville Hobsom

Charlene Li, author of Groundswell, posed with me for this one. (I’m the queen of arm’s length self-portraits.)

Charlene Li and Barbara Nixon

At the Avenue Hotel, there was a zebra chair in every room. Not knowing this, I brought my zebra shirt with me. I couldn’t resist another arm’s length self-portrait.

Barbara Nixon in a zebra shirt on a zebra chair

And finally, Clarke Caywood, one of the participants at the conference, carried the Beijing Olympic Torch in China in June. He graciously allowed many of us to pose with it.

Barbara Nixon holding a Beijing Olympic torch