If you’re looking to get a jumpstart on my classes at Georgia Southern University this spring, here are the books that I will be using. I’ve linked to many of them at Amazon.com, but of course you can purchase them from anywhere you like. I recommend you try the Facebook Marketplace first, so you can get [...]

Here’s an activity we’ll be doing in my Corporate PR class this week. Our focus this week is Chapter 11 (The Groundswell Inside Your Company) of Groundswell: Winning in a World Transformed by Social Technologies.
Directions: Think about an organization you’re currently a member of. It could be a campus group or even your current employer. [...]

As you saw in your Corporate Public Relations Syllabus and we’ve discussed in class, part of your grade in PRCA 3331 will come from your blog. After setting up your blog, let me know your blog address as a response to a discussion board question in our Facebook group for PRCA 3331. Then, write four [...]

Groundswell POST Process
View SlideShare presentation or Upload your own. (tags: relations public)
(Note: Portions of this presentation are reprinted by permission of Harvard Business Press.  Adapted from Groundswell: Winning in a World Transformed by Social Technologies.  Copyright © 2008 Forrester Research, Inc.; All Rights Reserved.)

addthis_url = ‘http%3A%2F%2Fpublicrelationsmatters.com%2F2008%2F09%2F24%2Fgroundswell-people-objectives-strategy-technology%2F’;
addthis_title = [...]

This week in my Corporate PR class, we’ll be discussing Groundswell: Winning in a World Transformed by Social Technologies. I’ve provided the slides for Monday’s class here.
Groundswell
View SlideShare presentation or Upload your own. (tags: groundswell social)
We’ll also watch Charlene Li’s presentation on Groundswell from Edelman’s New Media Academic Summit.

addthis_url = [...]

 In my Corporate Public Relations class this fall, we’re reading Groundswell. Teams of students will present the five objectives of the groundswell: listening, talking, energizing, supporting, and embracing. But for a little fun before we dive into the book, I thought it might be good to share this YouTube clip. What happens when you try to [...]

If you’re looking to get a jumpstart on my classes at Georgia Southern University this fall, here are the books that I will be using. I’ve linked to many of them at Amazon.com, but of course you can purchase them from anywhere you like. I recommend you try the Facebook Marketplace first, so you can get [...]

I’ll be using Groundswell as a text to augment Reputation Management in a Corporate PR class this fall. Are other public relations educators using Groundswell? If so, perhaps we could collaborate on discussion questions and exercises. Please drop me a line!

addthis_url = ‘http%3A%2F%2Fpublicrelationsmatters.com%2F2008%2F07%2F10%2Fgroundswell%2F’;
addthis_title = ‘Groundswell+as+a+Textbook%3F’;
addthis_pub [...]

The Flickr photostream for items tagged with Summit08 is an interesting conglomeration of photos from several of us who attended Edelman’s New Media Academic Summit. Below are a few of my favorite ones.
Here’s a photo of me with Neville Hobson (blogger and co-host of For Immediate Release), taken by Edelman’s Rick Murray.

Charlene Li, author of [...]