People are talking. Actually, they are blogging about their experiences at the New Media Academic Summit 2008, co-sponsored by Edelman and PR Week.
- Robert French :: Several video interviews
- Neville Hobson :: Good to see you, Chicago & Hobson & Holtz Report # 358
- Sean Moffitt :: Debrief: The Edelman Academic Summit
- Keith O’Brien :: Dr. O-No
- Karen Russell :: Edelman Academic Summit, Parts 1, 2 and 3
- Gary Schlee :: Five thoughts from Edelman’s Academic Summit
- And, of course, my posts here at Public Relations Matters
The Flickr photostream for items tagged with Summit08 is an interesting conglomeration of photos from several of us who attended Edelman’s New Media Academic Summit. Below are a few of my favorite ones.
Here’s a photo of me with Neville Hobson (blogger and co-host of For Immediate Release), taken by Edelman’s Rick Murray.
Charlene Li, author of Groundswell, posed with me for this one. (I’m the queen of arm’s length self-portraits.)
At the Avenue Hotel, there was a zebra chair in every room. Not knowing this, I brought my zebra shirt with me. I couldn’t resist another arm’s length self-portrait.
And finally, Clarke Caywood, one of the participants at the conference, carried the Beijing Olympic Torch in China in June. He graciously allowed many of us to pose with it.
Edelman and PR Week hosted the New Media Academic Summit 08 last month in Chicago. It was a fantastic opportunity for public relations educators from around North America to learn how new media is being applied and measured in companies around the globe. Below are some of my favorite soundbites from the Summit. For an almost-complete transcript of the dozen or so sessions, visit Edelman’s site where the sessions were live-blogged. Edelman has also posted video of all of the sessions.
Richard Edelman, President & CEO, Edelman
Weeklies (weekly newspapers) are in terminal decline.
Obama has surround sound; he is everywhere.
Google never forgets.
Conversational crack [view complete presentation]
Julia Hood, Publishing Director, PR Week
Pitching is broken art in public relations. [view complete presentation]
Alexandra Wheeler, Director of Digital Strategy, Starbucks
It’s not just launch and abandon; it’s also care and feeding.
Anyone with a keyboard has a voice. [view complete presentation]
Jim Kirk, Associate Managing Editor of Financial News, Chicago Tribune
The newspaper industry was in a recession before the recession. [view complete presentation]
Troy Mastin, Media Analyst, William Blair & Co.
You rule out a large portion of your potential audience if you force them to pay for content.
Most people will probably participate in a maximum of three social networks, one personal, one professional and one for their passion. [view complete presentation]
Neville Hobson, Blogger & Co-Host of For Immediate Release podcast
There is an educational need for the older audience in public relations because of the way we now share messages and information; the older generation helps the younger generation learn how the corporations work and communicate, and the younger generation helps with the new way their generation shares ideas and news. [view complete presentation]
Wolfgang Luenenbuerger, Director Europe, Edelman
The Internet is not yet 5000 days old and yet it’s this complex. [view complete presentation]
Marshall Manson, Director of Digital Strategy, Edelman
[There's] a tension between language and geography in Europe. [view complete presentation]
Mindy Finn, Director of Finn Enterprises
Buzz is nice, but don’t do something for buzz only. [view complete presentation]
Mike Krempansky, Senior Vice President, Online Advocacy, Edelman
It’s happening whether you drive it or not. [view complete presentation]
Mark Monseau, Director of Corporate Communications, Johnson & Johnson
You don’t create communities; communities create themselves. [view complete presentation]
David Rubin, Brand Building Director, Unilever
We sell bottles of shampoo not entertainment.
No one really wants to visit a deodorant website.
The newer the new media gets, the more important it is to get back to communication fundamentals. [view complete presentation]
Marcel LeBrun, CEO, Radian6
The social medium is the message. [view complete presentation]
Charlene Li, co-author of Groundswell
Listening, talking, energizing, supporting and embracing [view complete presentation]
Rick Murray, President, Edelman
Look to others for innovation; look to yourself for innovation in process.
(Regarding current college students) Social media is part of their work and part of their world. [view complete presentation]
As Edelman’s President and CEO Richard Edelman says,
This year’s program has 11 in-depth sessions addressing how new media affects corporate reputation; the traditional media industry; the regulated health industry; how NGOs engage their stakeholders: and the US Presidential Election, among other topics. Each session features a panel of noted experts and a moderator … who will facilitate an open discussion between you and the speakers. Recognizing your own expertise on the issues presented, we intend to make the program to be as interactive as possible, so please feel free to ask questions, and make comments.
Though I am definitely looking forward to learning from the guest speakers at the sessions, I’m looking forward even more to the face-to-face networking that we’ll have with practitioners and educators. There’s even an informal meetup planned with one of my favorite bloggers and podcasters, Neville Hobson of For Immediate Release fame. It will be interesting meeting him in person, after the numerous hours I’ve spent listening to him and Shel Holtz during my 100-mile-a-day commutes.
- Brands: Engaging Customers Through Social Networks
- NGOs: Advancing Issues and Galvanizing Support Using New Media
- Global Perspective: How New Media is Changing Communications Outside of the U.S.
- Corporate Reputation: How Companies are Using New Media to Protect Reputation: The Role of Wikipedia; Employees as Spokespeople; Search Engine Optimization
- Traditional Media Companies & the Media Industry: How are Traditional Media Companies Changing their Business Model to Adapt to Social Media
- Health Industry: How Regulated Industries are Using New Media to Connect and Educate Consumers and Create Communities
- Elections 2008: Best and Worst Uses of New Media during the U.S. Presidential Race
- Monitoring and Measuring Conversations: Defining Convergence between Traditional and Social Media, Best Practices in Measurement
- Teaching Social Media: Best Practices
- New Media in 2012: What jobs will the class of 2012 have?
As the Summit proceeds, expect to see my thoughts and observations at Twitter. If we’ll be live blogging the Summit, I’ll update this posting to point to the live blog site.
PS: Thank you, Edelman & PR Week, for hosting this Summit at no cost to the educators.
Have you ever felt exhausted at the end of a day? I’m sure we all have, especially when the day is filled with physical activity. But have you ever felt worn out after a day when you spent the day involved in intense listening?
That happened to me just yesterday. Even so, I didn’t even once feel the need to raise my hand, like the student in Gary Larson’s Far Side cartoon, and say, “May I please be excused? My head is full.” If it’s possible, I came away from that day both exhausted and energized . . . so many great ideas were generated and shared on how to make social media an integral part of the public relations strategies.
On Saturday, I had the pleasure of attending the Edelman Digital Bootcamp, hosted by the University of Georgia’s Grady College of Journalism & Mass Communication. This intense one-day workshop was designed for students and educators from throughout the Southeast. In addition to a large contingent from UGA, several other schools were represented: Kennesaw State College, Clemson University, University of West Florida, Georgia Southern University and Auburn University (War Eagle!).
The news release prior to the event described Edelman Digital Bootcamp like this:
Edelman, the world’s leading independent public relations firm, seeks to provide students and educators hands-on skills integration training about the professional use of new media.
Bootcamp participants will break into teams and Edelman practitioners will direct them in a mock campaign. Students will have the opportunity to work one-on-one with Edelman facilitators to research, design and implement a social media solution for the assigned client. This approach will allow students to network with professionals while also gaining hands-on experience.
An additional track will be available to educators, focused more on sharing ideas and encouraging the adoption of new media in more communication curricula throughout the Southeast. Educators will have the opportunity to discuss the practicalities of teaching new media, share lesson plans and more.
Edelman intends to expand its Digital Bootcamp to other college campuses across the nation in what they hope will become an annual event.
As the day progressed, I had my notebook computer out and used del.icio.us to make note of the websites mentioned during several of the presentations. You’ll find that list below; most of the sites are free to use. I’ll share more of my thoughts on the bootcamp later this week, especially on Tweeting and its effect my listening during the day.
- http://www.skype.com/ :: Make calls from your computer — free to other people on Skype and cheap to landlines and cell phones around the world.
- http://www.krazydad.com/blog/
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Forward Blog » Blog Archive » A little nerd knowledge never hurt anyone :: To provide a comprehensive, ever-evolving, online springboard for students and young professionals in PR. Hosted by Auburn grad Erin Caldwell.
