The Domino’s Effect: Looking Back

April 21st, 2009

If you haven’t heard anything about Domino’s Pizza in the last week, you must have been taking a media and social media vacation.
Three reviews of how Domino’s reacted to this crisis are worth listening to (or watching, in Gary V’s case).
Neville Hobson and Shel Holtz discuss Domino’s for nearly half of their latest For Immediate [...]

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Domino’s Fights Back, Web 2.0-Style

April 16th, 2009

Using the same social media tools that harmed them earlier this week (regarding the “Disgusting Domino’s People” YouTube video), Domino’s is fighting to earn back the public’s trust via YouTube and Twitter.
Here’s a video from Patrick Doyle, President, Domino’s U.S.A., responding to “video of (now former) Domino’s team members.” The original “disgusting video” is no longer available [...]

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A Domino’s PR Disaster in the Making?

April 14th, 2009

UPDATE: Since I originally posted this, I’ve learned that Domino’s is taking steps to fire the two employees in the video.
AUDIO UPDATE: Neville Hobson posted this concise audio about the fiasco:

It was a relatively calm morning, both in my home and in the Twittersphere. And then I saw this message from Adam Cohen:

As a former [...]

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