If you haven’t heard anything about Domino’s Pizza in the last week, you must have been taking a media and social media vacation.
Three reviews of how Domino’s reacted to this crisis are worth listening to (or watching, in Gary V’s case).
Neville Hobson and Shel Holtz discuss Domino’s for nearly half of their latest For Immediate Release podcast (The Hobson & Holtz Report – Podcast #441). Their commentary on Domino’s begins near the 13:00 mark.
Gary Vaynerchuk, in his inimitable style, shares his reaction to Patrick Doyle, President, Domino’s U.S.A.
What else needs to be said about Domino’s crisis?
UPDATE: Since I originally posted this, I’ve learned that Domino’s is taking steps to fire the two employees in the video.
AUDIO UPDATE: Neville Hobson posted this concise audio about the fiasco:
It was a relatively calm morning, both in my home and in the Twittersphere. And then I saw this message from Adam Cohen:
As a former Domino’s employee, a current Domino’s customer AND a professor of public relations, I felt compelled to see what Adam found. Here it is, all its “glory”:
At about 10:20 this morning, I went to Domino’s website. After a bit of poking around, I found their online contact form. This is what I sent to them:
I teach public relations at Georgia Southern University. Are you aware of this video titled “Disgusting Dominos People” on YouTube: http://www.youtube.com/watch?v=ZFxqC8hZ_xs ? Having worked at a Domino’s in Auburn (AL) in college, I was appalled at what is shown in the video. Is anything being done to address this? There’s a huge discussion going on about the topic on Twitter now, too: http://search.twitter.com/search?q=domino . If possible, I’d like to know what your company is doing to combat this, so I can share it with my PR students.
Barbara Nixon, Ph.D. (ABD) :: Georgia Southern University
I am curious to see what reaction Domino’s has to this video. This might be a good case study in crisis public relations.
UPDATE: April 14, 2009, 11:00 AM
Apparently another blogger has heard back from Tim McIntyre (in Corporate Communications at Domino’s). See “Video: Let the Domino’s Appall” for his response, which says in part:
We just got off the phone with the franchise owner, who was absolutely dumbfounded by this. He has told us that he will be terminating their employment effective immediately.
Will I stop ordering from Domino’s? No, I won’t stop. I would like to know that these two people no longer work for the company. Domino’s is a company I trust. I just hope that they’re paying attention what people are saying about the company now.
(PS: Thanks, Adam, for calling this to my attention. I’ve used part of original tweet as the title to this blog post.)