[Originally posted in November 2008]

Based on the presentation Crisis Management: The Savvy Communicator by Kami Huyse. Used with permission.

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The Domino’s Effect: Looking Back

On April 21, 2009, in public relations, by Barbara Nixon

If you haven’t heard anything about Domino’s Pizza in the last week, you must have been taking a media and social media vacation.

Three reviews of how Domino’s reacted to this crisis are worth listening to (or watching, in Gary V’s case).

Neville Hobson and Shel Holtz discuss Domino’s for nearly half of their latest For Immediate Release podcast (The Hobson & Holtz Report – Podcast #441). Their commentary on Domino’s begins near the 13:00 mark.

Gary Vaynerchuk, in his inimitable style, shares his reaction to Patrick Doyle, President, Domino’s U.S.A.


And the folks from CustomScoop devoted the first third of their latest Media Bullseye Radio Roundtable to Domino’s.

What else needs to be said about Domino’s crisis?

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A Domino’s PR Disaster in the Making?

On April 14, 2009, in public relations, by Barbara Nixon

UPDATE: Since I originally posted this, I’ve learned that Domino’s is taking steps to fire the two employees in the video.

AUDIO UPDATE: Neville Hobson posted this concise audio about the fiasco:

It was a relatively calm morning, both in my home and in the Twittersphere. And then I saw this message from Adam Cohen:


As a former Domino’s employee, a current Domino’s customer AND a professor of public relations, I felt compelled to see what Adam found. Here it is, all its “glory”:


At about 10:20 this morning, I went to Domino’s website. After a bit of poking around, I found their online contact form. This is what I sent to them:

I teach public relations at Georgia Southern University. Are you aware of this video titled “Disgusting Dominos People” on YouTube: http://www.youtube.com/watch?v=ZFxqC8hZ_xs ? Having worked at a Domino’s in Auburn (AL) in college, I was appalled at what is shown in the video. Is anything being done to address this? There’s a huge discussion going on about the topic on Twitter now, too: http://search.twitter.com/search?q=domino . If possible, I’d like to know what your company is doing to combat this, so I can share it with my PR students.

Thank you,

Barbara Nixon, Ph.D. (ABD) :: Georgia Southern University

I am curious to see what reaction Domino’s has to this video. This might be a good case study in crisis public relations.

UPDATE: April 14, 2009, 11:00 AM

Apparently another blogger has heard back from Tim McIntyre (in Corporate Communications at Domino’s).  See “Video: Let the Domino’s Appall” for his response, which says in part:

We just got off the phone with the franchise owner, who was absolutely dumbfounded by this. He has told us that he will be terminating their employment effective immediately.

Will I stop ordering from Domino’s? No, I won’t stop. I would like to know that these two people no longer work for the company. Domino’s is a company I trust. I just hope that they’re paying attention what people are saying about the company now.

Stay tuned.







(PS: Thanks, Adam, for calling this to my attention. I’ve used part of original tweet as the title to this blog post.)

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Public Relations in Times of Crisis & Conflict

On April 6, 2009, in PRCA 2330, by Barbara Nixon
[Originally posted in November 2008]

View SlideShare presentation or Upload your own. (tags: crisis relations)

Based on the presentation Crisis Management: The Savvy Communicator by Kami Huyse. Used with permission.

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Public Relations During Times of Crisis

On November 9, 2008, in PRCA 3331, by Barbara Nixon
View SlideShare presentation or Upload your own. (tags: crisis relations)
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