In my Corporate Public Relations class this fall, we’re reading Groundswell. Teams of students will present the five objectives of the groundswell: listening, talking, energizing, supporting, and embracing. But for a little fun before we dive into the book, I thought it might be good to share this YouTube clip. What happens when you try to blend all the technologies together? Check it out on Will It Blend.
Lee and Sachi Lefever, otherwise known as the fine folks from Common Craft, have produced yet another in their “In Plain English” series. In this latest installation, they explain Google Reader, in plain English, of course.
I’ve been a user of Google Reader for about a year now. It helps me by consolidating all the RSS feeds of blogs that I like to keep up with. Here’s a very short list of some of my favorite blogs:
[The Conversation Prism] is a living, breathing representation of Social Media and will evolve as services and conversation channels emerge, fuse, and dissipate.
If a conversation takes place online and you’re not there to hear or see it, did it actually happen?
Indeed. Conversations are taking place with or without you and this map will help you visualize the potential extent and pervasiveness of the online conversations that can impact and influence your business and brand.
I encourage you to read the complete article at the PR 2.0 blog.
Twitter is my favorite microblogging service. There are many, many glossaries of Twitter vocabulary on the web. So many, in fact, it’s almost overwhelming to a newbie to Twitter.
Let’s come up with the top 10 words that someone new to Twitter should know. Here are eight that I came up with quickly. Can you help round out the list?
Tweet: Your 140-character (or shorter) message
Twittering: The act of sending your tweet
Followers: People who receive your tweets
Retweet: Forwarding a tweet to your followers
@ : The symbol that precedes the name of a person you’re replying to
Tweep: Someone you know on Twitter
Tweeple: See “tweep”
Twoops: Accidentally sending a direct (private) message publicly
(And if you’re wondering “what’s Twitter?” see the clear and concise description from Common Craft, the company that specializes in explaining complex things in plain English.)
We’ve all had that question…A student is absent from class and comes up to you to ask, “Did I miss anything?” or “Did you do anything important in class today?” The following poem by Tom Wayman illustrates the various thoughts that have come to mind a
Need some feedback here . . . I was trying to explain to my public relations students how conversations on Twitter sometimes overlap, and sometimes they don’t. It seemed like a venn diagram might help. Is this an accurate portrayal of the overlap of people I follow, people who follow me and people you follow?
Chris Brogan, who continues to dazzle us with his thoughtful and helpful social media blog posts (I recommend subscribing to him) lists out “50 Ways Marketers Can use Social Media to Improve Their Marketing“. In twitter, Jon Burg suggests the lists c
I’ll be using Groundswell as a text to augment Reputation Management in a Corporate PR class this fall. Are other public relations educators using Groundswell? If so, perhaps we could collaborate on discussion questions and exercises. Please drop me a line!
I’ll be using 