In the two years that I’ve been using Twitter, I’ve tried my best to get my PR students using Twitter, too. Most of them dutifully complete their One Week of Twitter assignment, then fade away when it’s no longer a requirement.  One week definitely isn’t enough time to “get Twitter,” but the classes I teach [...]

As part of PRCA 3030 (Social Media for PR), students are developing search engine optimized news releases. To help provide some background beyond the required reading of Edelman’s position paper, here are two sessions offered as part of Hubspot’s Inbound Marketing University that should prove to be quite helpful for those new to SEO.
As described on [...]

COMM 4333 & PRCA 3330 Students Only
Our One Week of Twitter assignment begins on Monday, February 15, and will end at midnight on February 22. Your blog post about this experience count as your Topic of the Week for Week Seven.
First, Learn a Bit About Twitter

Listen to Laura Fitton discuss Twitter for Business.
Listen to my [...]

In this short presentation, I share the four ways I benefit from using Twitter. Connect with me on Twitter, where you will find me as @BarbaraNixon.

Other than the four ways I mention in this video, are there other ways you have benefitted by using Twitter?

Due: February 310, 2010, by 11:59 pm in GeorgiaVIEW

Worth: 150 100 points
Description of Assignment
This assignment gives you an opportunity to learn how to monitor blog and other social media content in a way that provides similar insight offered by more traditional environmental scanning methods.
Many people will discuss your client or organization and its products/services on [...]

[Slightly updated on 28 January 2010 from the original post date of 9 December 2009]
Over the past few semesters, I had nearly 250 of my students blogging as part of their grades in public relations courses. And this semester, I have more than 100 more. Based on their experiences and mine, here are some tips [...]

This spring, I’ll be teaching several classes online for Georgia Southern University, including Social Media for PR and PR Writing. I’ve planned to include several guest speakers to enrich the students’ (and my own!) learning experiences. I was planning on just using Skype and Callburner, but then I got to thinking . . .
Which software/service [...]

On Saturday morning, I am presenting at the National Communication Association convention in Chicago. The panel that I am a part of is Discourses of Stability and Change: Public Relations Educators Prepare Students to Learn Traditional Foundations While Grasping Social Media Trends. Other panel participants include:

Chair: Alisa Agozzino (Ohio Northern University)
Tiffany Derville Gallicano (University of [...]

This week, I am attending the National Communication Association convention in Chicago. In its own words, “NCA is a scholarly society that works to enhance the research, teaching, and service produced by its members on topics of both intellectual and social significance.”
While preparing to attend this convention, I told my students at Georgia Southern University [...]

For Prof. Nixon’s PRCA 4330 Public Relations Research Class:
This assignment gives you an opportunity to learn how to monitor blog and other social media content in a way that provides similar insight offered by more traditional environmental scanning methods.
Many people will discuss your client or organization and its products/services on their own Web sites or [...]