Groundswell POST Process
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(Note: Portions of this presentation are reprinted by permission of Harvard Business Press.  Adapted from Groundswell: Winning in a World Transformed by Social Technologies.  Copyright © 2008 Forrester Research, Inc.; All Rights Reserved.)

This week in my Corporate PR class, we’ll be discussing Groundswell: Winning in a World Transformed by Social Technologies. I’ve provided the slides for Monday’s class here.
Groundswell
View SlideShare presentation or Upload your own. (tags: groundswell social)
We’ll also watch Charlene Li’s presentation on Groundswell from Edelman’s New Media Academic Summit.

 In my Corporate Public Relations class this fall, we’re reading Groundswell. Teams of students will present the five objectives of the groundswell: listening, talking, energizing, supporting, and embracing. But for a little fun before we dive into the book, I thought it might be good to share this YouTube clip. What happens when you try to [...]

As I promised my students in my Corporate PR class at Georgia Southern University, here are the slides that I’m using in class for August 25, along with two YouTube clips we’ll view. 
Ethics and Communication in PR
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 FEMA “Press Conference”

Cell Phones Can Pop Popcorn?
 

The Face of Facebook; free eBook
(tags: Facebook)

FORTUNE 500 2008: Annual ranking of America's largest corporations from Fortune Magazine
(tags: PRCA3331)

Inc. 5,000 Index, – Inc. Article
The fastest growing private companies in America
(tags: PRCA3331)

If you’re looking to get a jumpstart on my classes at Georgia Southern University this fall, here are the books that I will be using. I’ve linked to many of them at Amazon.com, but of course you can purchase them from anywhere you like. I recommend you try the Facebook Marketplace first, so you can get [...]

Delicious Hawaiian style recipes to create an authentic Hawaiian luau ANYWHERE!
Below are recipes for a full Hawaiian luau menu. Island locals practice the tradition of “pot luck” luaus. Each person or family attending the luau is responsible for making and bringing one dish. If you would like to take off some of the cost and [...]

I’ll be using Groundswell as a text to augment Reputation Management in a Corporate PR class this fall. Are other public relations educators using Groundswell? If so, perhaps we could collaborate on discussion questions and exercises. Please drop me a line!

The Flickr photostream for items tagged with Summit08 is an interesting conglomeration of photos from several of us who attended Edelman’s New Media Academic Summit. Below are a few of my favorite ones.
Here’s a photo of me with Neville Hobson (blogger and co-host of For Immediate Release), taken by Edelman’s Rick Murray.

Charlene Li, author of [...]

Edelman and PR Week hosted the New Media Academic Summit 08 last month in Chicago. It was a fantastic opportunity for public relations educators from around North America to learn how new media is being applied and measured in companies around the globe. Below are some of my favorite soundbites from the Summit. For an [...]