As our fall semester is winding down in my Corporate PR class at Georgia Southern University, we had a fun way to wrap up the key learnings.
Each student chose a small character (ninja, pirate or rubber ducky) from a basket and named the character. Then they each came up with a word or phrase that [...]

Together, we (the students and I) will create the final exam for the PRCA 3331 class at Georgia Southern. In class on Monday, students will choose which topic areas to write questions about. Each student will write at least five questions total, from at least three different topic areas.
Need some tips on writing multiple choice [...]

Public Relations During Times Of Crisis
View SlideShare presentation or Upload your own. (tags: crisis relations)

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Develop a list of 10 Things We Should Know About _____ (your Fortune 500 company of choice)

The list can include anything that you found to be particularly interesting about your company.
At least one item on your list should revolve around career opportunities in corporate PR with the company.
Feel free to be creative with your title.

Create [...]

Students in my Corporate Public Relations class at Georgia Southern are blogging as part of their learning experience in the class. I am confident that they would welcome your feedback on their blogs.

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If you’re looking to get a jumpstart on my classes at Georgia Southern University this spring, here are the books that I will be using. I’ve linked to many of them at Amazon.com, but of course you can purchase them from anywhere you like. I recommend you try the Facebook Marketplace first, so you can get [...]

Review an article on public relations that appears in a peer-reviewed journal. Your review is due by midnight on Thursday, October 23. Recommended journals include (but aren’t limited to):

Journal of Public Relations Research
Public Relations Journal
Public Relations Review

Your 500-word minimum review could take the following form:

What did you learn from reading the article?
What surprised you [...]

Here’s an activity we’ll be doing in my Corporate PR class this week. Our focus this week is Chapter 11 (The Groundswell Inside Your Company) of Groundswell: Winning in a World Transformed by Social Technologies.
Directions: Think about an organization you’re currently a member of. It could be a campus group or even your current employer. [...]

For your final project in our PRCA 3331 Corporate PR class, you will analyze a Fortune 500 or Inc. 500 company from a public relations perspective. Your presentation on your company is due the week of November 17. The written portion project is due by midnight on December 2. The grading rubric will be available by October [...]

As you saw in your Corporate Public Relations Syllabus and we’ve discussed in class, part of your grade in PRCA 3331 will come from your blog. After setting up your blog, let me know your blog address as a response to a discussion board question in our Facebook group for PRCA 3331. Then, write four [...]