In this week’s Public Relations Applications class, we are discussing communication for PR practitioners. Here are the slides I will use:
Communication for PR Practitioners
View more presentations from Barbara Nixon. (tags: communication public)

In my PR Applications class, we are discussing basics of public relations research this week. Here are the slides I’ll use:
Public Relations Research: The Basics

View more presentations from Barbara Nixon. (tags: public research)
To see some of the notes I used for the presentation, visit SlideShare and download the presentation.

Looking for the blogs of my students from Introduction to Public Relations, Spring 2009? I moved the list from a page to this blog post.

Addison, Lindsay
Agee, Beth
Arnwine, Kristen
Barlow, Nicole
Bivins, Antonio
Bowers, Lindsey
Brewington, Erika
Burch, Tico
Callahan, Meghan
Cameron, Jessica
Childs, Whitney
Cook, Matt
Coonrod, Lindsay
Crawford, Katie
Daies, Natalia
Dietrich, Amy
Drury, Sara Jane
Farmer, Sarah
Floyd, Evan
Gemmel, Amy
Greene, Victoria
Gunnels, Leigh
Gxashe, Biso
Hankerson, Meshae
Henry, Jacqueline
Herrington, Brittany
Hinkley, Lauren
Huger, Brooke
Hyter, Lynndsey
Joiner, [...]

In today’s Introduction to Public Relations class, we watched a classic episode of the classic 1970s TV show “WKRP in Cincinnati” :: “Turkeys Away.” Though I paid to download the episode from iTunes, I just discovered it’s also available for free through Hulu.

In this episode, which was based on a botched promotion from a radio [...]

In the public relations courses that I’ve taught over the years, it seems as though one of the biggest struggles for the students is writing using Associated Press style.
Why is learning AP style so important? PR practitioner Sandra Hernandez offers this:
PR writers really need to know the things that make them effective. I learned to write in [...]

Regardless what company you are working with or which newspaper outlets you are sending a news release to, there are a baker’s dozen items that should appear in most news releases.
Anatomy Of A News Release

 
View more presentations from Barbara Nixon.

As we discussed in PRCA 2330, I will begin evaluating your blogs as of midnight on Thursday, April 30. Here’s a copy of the rubric (grading form) I’ll use when I review your blogs: Blog Rubric (Grading Form).
Please complete this final blog checklist to be sure you’re on track and have all the required elements in [...]

In Monday’s Introduction to Public Relations course, we will discuss getting into the news via news releases, media kits and more. Here are the slides I’ll use:
Getting into the News 
View more presentations from Barbara Nixon.
There are some notes to go along with several of the slides. To see these notes, please download the presentation from [...]

For your final (as in culminating, not exam) blog post in PRCA 2330, create a top ten list of things you learned in Introduction to Public Relations. Be very specific. 
For example:

Good: I’ll need to learn Associated Press Style to write news releases that will get published.
Not so good: How to write a news release
Awful: News [...]

PRCA 2330 Students
Earlier this semester, you had the opportunity to try out Twitter and then write about your One Week of Twitter on your blogs. Some of you continued to use Twitter even after the assignment was over. Several have used Twitter as a way to connect with me personally (via direct messages).
Now you have [...]