The week of February 22, my PR Writing classes are learning about the components of a news release and writing their first news releases. I have recorded this short presentation for them to share “The Anatomy of a News Release :: A Baker’s Dozen.”
NOTE: I lost my voice earlier this week, and my voice is [...]

To help you get used to AP Style before we have any “official” quizzes, please try your hand at determining which of the sentences in the PDF below have errors in them. It’s easiest if you print the PDF and work on it as a hardcopy.
Correct all the AP errors you find, then watch the [...]

This morning, I recorded a quick screencast to show you how to access the five NewsU courses we’re completing as part of PR Writing this semester and how to send me your course reports.

View on screencast.com »
via screencast.com

Get out your AP Stylebook, Post-It notes and a pen and get ready for a short bootcamp by Barbara Nixon. Learn what the five most important things to know about AP Style are, and even get a bonus at the end. Flag your book as you go along, pausing when you need to.

Want a PDF [...]

[Updated from a blog post from April 2009]
In the public relations courses that I’ve taught over the years, it seems as though one of the biggest struggles for the students is writing using Associated Press style.
Why is learning AP style so important? PR practitioner Sandra Hernandez offers this:
PR writers really need to know the things [...]

For spring semester’s PR Writing courses that I’m teaching for Georgia Southern University and Southeastern University, I am augmenting my own content and our textbook with several courses offered by Poynter’s NewsU.
Here are the courses we’ll be using:

Cleaning Your Copy – for Week 3
The Lead Lab – for Week 7
The Language of the Image – [...]

In the public relations courses that I’ve taught over the years, it seems as though one of the biggest struggles for the students is writing using Associated Press style.
Why is learning AP style so important? PR practitioner Sandra Hernandez offers this:
PR writers really need to know the things that make them effective. I learned to write in [...]

Regardless what company you are working with or which newspaper outlets you are sending a news release to, there are a baker’s dozen items that should appear in most news releases.
Anatomy Of A News Release

 
View more presentations from Barbara Nixon.

In Monday’s Introduction to Public Relations course, we will discuss getting into the news via news releases, media kits and more. Here are the slides I’ll use:
Getting into the News 
View more presentations from Barbara Nixon.
There are some notes to go along with several of the slides. To see these notes, please download the presentation from [...]

“Imagine, if you will, sitting down to your morning coffee, turning on your home computer to read the day’s newspaper,” says the KRON anchor.
Here’s a view on the future of journalism . . . as I might have seen on the evening news if I’d lived in San Francisco in 1981, the year I graduated [...]