ACT ETHICALLYAs many of my readers may recall, I was a participant in a social media contest earlier this year that went horribly wrong, in oh-so-many ways. In fact, it went so poorly that the company didn’t even publicize the results of the contest in its own social media channels (though it did issue a standard news release). I found myself frustrated when my repeated attempts to provide helpful advice to the contest sponsor were dismissed. And I learned a LOT from this experience that may help your organization should you desire to plan a contest in social media.

So what I have for you here are six things I learned during that catastrophe about running an ethical contest in social media. Following these guidelines may help turning your brand ambassadors into your “assadors,” as one of my Facebook friends called them.

NOTE: I am not a lawyer, nor am I giving legal advice. I am just sharing my understanding of the guidelines.

One

Learn, understand and apply the disclosure guidelines that the Federal Trade Commission has published. As the FTC says, “If there’s a connection between the endorser and the marketer of the product that would affect how people evaluate the endorsement, it should be disclosed.” Put simply, if you are incentivizing people to mention your company online (by providing them with something free OR having them mention something specific to enter a contest of yours), they need to say so. And it’s up to YOU to be sure they do.

The FTC provides a handy, dandy mnemonic to help:

  • Mandate disclosure from your contestants. (See my post “In the Interest of Full Disclosure” for more on this.)
  • Make sure your own staff knows the rules, and
  • Monitor the contestants, to be sure they are following the guidelines.

Two

Don’t ask or require participants to “stage” something as a way of endorsing your product or company. Doing so is creating false advertising.

Three

Know and follow the terms of service for the social media platforms you are using in your contest.

Did you know . . .

  • businesses should not ask for reviews or endorsements on Yelp?
  • if you’re having participants create a video to post on YouTube, you must provide clear judging criteria, and you must not use video views or video likes to conduct the contest?
  • requiring participants to post something on their personal  timelines to enter a contest violates Facebook’s terms of service?
  • you can’t use Facebook Likes or Shares as a voting mechanism?
  • you should not ask contestants to tweet something multiple times for multiple entries, or the contestant risks being  suspended for Twitter spam?
  • and for more examples, see Social Media Promotion Law: Contests and Sweepstakes.

Four

Follow your own contest rules and guidelines to the letter. Varying from them will cause frustration among the participants at a minimum, and a run-in with the FTC or state for more egregious errors.

  • If you are asking contestants to create a 30- to 45-second video, then award points only to those whose videos are within these parameters. No exceptions.
  • If you have in your contest rules that “no additional purchase is necessary,” do not require contestants to purchase specific items for photos they must post.
  • If you provide a calendar of social media posts that your participants must publish on specific days, use that calendar; do not make last-minute changes. (In the contest I participated in, this happened more than once. One of the days, the participants were supposed to create a specific video to post on YouTube. Videos take time to shoot and edit. The day the assignment was due, the contest manager changed the assignment to something totally different . . . and never had the video used at all as an entry. This caused much frustration among the participants, as you might imagine.)

Five

Provide objective criteria for judging entries, especially when the entries will be judged by a panel chosen by your organization. Having your panel vote for which entry they “like best” doesn’t cut it.

As a professor, I tend to use rubrics to grade assignments. (A rubric states what the criteria are and how many points can be earned by fulfilling the requirements.) A rubric would be helpful for participants in contests, as well.

Six

Be available to answer questions from your contestants. Have one place the contestants can come to for official answers from your organization. Ideally, this would be a place on your own platform, rather than an informal Facebook group, for example.

Availability is especially important if you are running a lengthy, multi-part contest. Establish and maintain an expected turn-around time for answers. For example, if someone submits a question, respond within 24 hours.

Remember, in the absence of official communication, the contestants are left to speculate about the answers to their questions.

 flourish

That said, what other recommendations do you have for making sure your organization’s social media contest is run in an ethical (and legal!) manner?

barbara_is_listening

 

 

 

 

 

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Eight Tips for Getting the Most From a Facebook Group

On November 14, 2014, in public relations, by Barbara Nixon

Over the course of the last few months, I started crocheting again. And while I did find inspiration for new projects on Pinterest, I wanted a bit more, so I joined several Facebook groups dedicated to the art of crochet. These groups range in number from a few hundred to more than 35,000.

Some of the groups I’ve remained active in; others I’ve left. Whether to stay or go is often impacted by the actions of the other members and how those actions are handled by the group’s admins.

Based on my experiences, here’s a list of eight tips for getting the most from a Facebook group.

  1. Lurk for a day or two, reading back into previous conversation threads (and their associated comments) and look at photos people have posted. Get a feel for the ambiance before becoming vocal yourself.
  2. Read the group’s rules before posting or commenting. This seems like a no-brainer, but it’s amazing to me how many people don’t. And just like rules in schools, most of the rules are in place for a reason: someone did something, and the admins don’t want it to happen again.
  3. Have a question or a gripe about how the group is run? Send a message directly to one of the group administrators, rather than in the group itself. Gripes quickly spiral out of control in some of the larger groups. You can find out who the admins are by clicking on the Members link in the group, then choosing Admins from the drop-down.
  4. Don’t enjoy the group, or disagree with how it is administered? Find a different group to join instead. I’ve seen some people say, “It’s a free world. I can say/do what I want in here.” Nope. It’s a Facebook group. The admins make and enforce the rules.
  5. If you see someone has asked a question in a post, read some of the comments before answering it yourself. You may find that the answer has already been provided. (And if it hasn’t, or you have another idea to share, by all means, chime in.)
  6. For the crochet groups I’m a part of, one of the most frequent requests people have when they see a photo of a project is “can you share a link to the pattern?” Make it easier on yourself and others in your group by sharing a link to a pattern (if there is one) at the same time you post the photo — or if you forget, it’s easy to go back into your photo/post and edit the text to include the link.
  7. To keep from getting overwhelmed after adding a comment to a post in a group, turn off notifications for the post.
  8. Sometimes I’ll want to find something that I remember another group member posting a while ago. There’s a Search This Group box just under the banner for the group. It works fairly well, if you can recall a few key words or the name of the group member who wrote it.

What other tips would you add?

 
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Listening Lessons from Oz

On August 19, 2014, in personal, by Barbara Nixon

Image Credit: “the fantasy collection” by thewhimsicalsweet

In my closing remarks [from the 2006 International Listening Association conference], as outgoing ILA president, I spoke about the listening lessons of The Wizard of Oz, pointing out what we can learn from the story and each of its characters.

First, of course, was Dorothy, who clarified her perspective by listening to others as she tried to find her way home.

The Cowardly Lion struggled for courage, and listening definitely takes courage. When we ask a question, we must be prepared to listen to the hard stuff, too, not just what we want to hear.

Scarecrow, in search of a brain, knew the value of listening and the hazards of over-talking. In answer to Dorothy’s question, “How can you talk if you don’t have a brain?” Scarecrow replies, “I don’t know. But some people without brains do an awful lot of talking, don’t they?”

The Tin Man, in searching for his heart, realized through listening to others that he had what he wanted and needed all along. In fact, they all did—which also became a lesson in inward listening.

They also learned a hard lesson from the Wizard, who was not aware of his impact as a role model or how urgently he was counted on to listen to and help others.

Listening is a journey, and everyone’s Yellow Brick Road has roadblocks and potholes along the way and a cast of characters with their own struggles.

Wicked, the back story of the Wizard of Oz [describing the lives of the Elphaba, the Wicked Witch, and Galinda, the Good Witch] teaches a number of listening lessons, as well, related to assumptions, prejudice and friendship. The powerful tales of Oz serve as a fitting reminder of my message throughout my term as ILA president: “There is power in listening.”

For the original mindmap I created (using Inspiration concept mapping software), see the PDF of Listening Lessons from Oz Mindmap. The mindmap includes Toto, too!

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A Quick Review of Re.Vu for Interactive Resumes

On June 24, 2014, in job search, by Barbara Nixon

As I prepare to move from Northwest Arkansas to Northeast Wisconsin, I thought it was time to be sure LinkedIn and my resume were up to date. I ran across a new (to me) service called Re.Vu, one that advertises itself as a place to create a resume that’s “dynamic, interactive and visual.” So I gave it a try. All in all, I’d give it a solid B.

6-24-2014 12-51-51 PM

 

Re.vu has several sections for your interactive resume, and you can choose which to display and which to hide. The sections include:

  • Personal Data: basic information
  • Timeline: for your experience
  • Infographics: up to six tiles you can include with a number (no punctuation) and a few words, along with a few graphs and charts
  • Portfolio: images that the reader can scroll through
  • Education: degree or certification, school and year
  • Work Examples: samples of things you have created

When I got started, Re.Vu asked me if I’d like to connect to my LinkedIn profile to import some of the work experience. I was less than thrilled with what it imported, however. It only captured my most recent experience. That was nice, but I still had to hand-enter all my previous experience. I probably wouldn’t have minded the data entry at all if I hadn’t been asked if I’d like information imported.

6-24-2014 11-32-41 AM

Fleshing out the interactive resume is straightforward. There are prompts on the screen throughout the process. And you can see your work in progress as you go.

My favorite part of the resume is the timeline, where your reader can scroll through your experience. The company name and your title are linked to a popup for the details.

6-24-2014 11-25-32 AM

Another feature I like is the ability to see some (very) basic analytics, including how many views the page has and how long the average visit to the page is. I just added my resume yesterday, so there isn’t much to see on this page . . . yet.

6-24-2014 12-58-18 PM

The biggest detractor from Re.Vu is that the site does not have responsive design. My resume that looks fairly attractive on a computer looks significantly less attractive on a mobile device, and the numbers from the infographics are missing their final digits in some cases.

Screenshot_2014-06-23-15-09-53

 

If I could make one change to Re.vu, it would be the ability for embed my interactive resume into my blog (or elsewhere), somewhat like I can with Storify.

Have you tried Re.vu? If so, what are your thoughts on it, both from the applicant and the interviewer perspective?

barbara_is_listening

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Four: A Tribute to My Son Kyle Nixon

On June 11, 2014, in grief, by Barbara Nixon

[Today is my oldest son Kyle’s 25th birthday. This post is a tribute to Kyle’s life.]

The Nixon kiddos acting goofy (as usual) at the Biloxi Aquarium.

The Nixon kiddos acting goofy (as usual) at the Biloxi Aquarium in 2004.

“How many children do you have?”

Such a simple question to start a conversation. Or is it? In the past (almost) three years, that seemingly simple question has caused me to fight back tears as I determine how to answer it. Do I say “three” or “four”? You see, in 2011, early in the morning of September 29th, our oldest son died unexpectedly.

My husband Kevin was out of town on a business trip. I woke up that morning and saw more than 20 missed calls and texts on my cellphone, which I left on Silent overnight.

My heart sank.

I listened to the one lone voice mail, which was from East Alabama Medical Center asking me to call immediately. A million things rushed through my mind in that instant, but I knew whatever it was had to do our son Kyle, a graduating senior at Auburn University.

I sank into the footstool of my favorite chair in the living room and called the hospital back, not really knowing what I was about to learn, yet fearing the worst. Upon finally reaching the nurse who had called me, she said that my husband was on the phone with “the doctor” and that Kevin would call me back after he their conversation was done. I swear I didn’t move a muscle until I saw Kevin’s face show up on the caller ID on my phone.

“Hey. It’s about Kyle. He had a seizure. He didn’t make it.”

I was stunned; Kyle was a healthy 22-year-old college senior. I have no idea what I said back to Kevin or how long we talked, but I do know he told me he’d leave Miami immediately and drive back to our home in Lakeland, FL, about three hours away.

How long I sat on the edge of my green footstool, I have no clue. But then the bible verse of the day app on my phone messaged me with Proverbs 3:5-6.

trust

I found out later that Kevin had read that same verse just moments before calling the hospital.  We’ll come back to those verses in a moment.

The next 24 hours were a total blur. Telling Kyle’s sister and brothers what had happened, given the limited knowledge about HOW he died, was the hardest thing I’ve ever done in my entire life. But I knew I had to tell them right away — without Kevin’s help, before they found out via social media or a well-meaning call or text from one of Kyle’s friends.

One thing that Sam said to me echoes in my head almost every day. “I don’t even remember the last time I talked to him.”

Kevin and I made all the requisite calls to family right away, often asking someone to share the message with others. These calls were so hard to make, trying to console family members while we were so deep in our own pain.

Then I put a message on my Facebook wall

fb

Hundreds of messages of support through Facebook, phone calls and texts (and a few unexpected and welcomed face-to-face visits) helped me through these next hours.

A week or so after he died, we drove to Auburn for Kyle’s memorial service. I sat in the back seat and wrote. A lot. And I’ve spent time writing during many sleepless nights; I don’t want to forget a thing about my life with Kyle in it.

So this flood of memories led me to think about what I’ve learned through this experience:

  1. If you’re a parent, be sure to get to know the friends of your children, whatever their age. Kyle’s friends have been a constant support for me during this last year.
  2. Social media rocks. It really does. I can’t imagine how I would have gotten through these long months without being able to connect with friends that I know in real life, and those I don’t, immediately.
  3. Become an organ donor. I was amazed at how many people will have their lives changed because Kyle chose to be an organ donor. We learned that it’s 75 or more.
  4. If you have younger brothers or sisters, KEEP IN TOUCH WITH THEM. (I wrote this in all caps because I was really yelling.) The hardest thing for me right now is hearing Kyle’s brothers and sister say “I can’t remember the last time I talked to him.” It is tearing me up inside. I know that college is a time to become independent. But that doesn’t mean that you have to totally break free from your family except for the occasional texts asking for a deposit on your debit card or updates on the football game.
  5. Proverbs 3:5-6 is now a bible verse that I meditate on daily. We must trust God. It’s not up to us when one of us is called to Heaven. God chooses on His own time. And I pray that at some point I understand why He chose now to be Kyle’s time.

Getting back to how I answer the “how many children do you have?” question.

Image Credit: "Four" by Nicolas Vigier

Image Credit: “Four” by Nicolas Vigier

I have four children.

 

 

Using the words of The Gipper, I say to Genghis Grill, “There you go again.

Image Credit: Created by Jack LeBlond (http://www.jackleblond.com/)

Image Credit: Created by Jack LeBlond (http://www.jackleblond.com/)

I wish I was surprised that the company still holding improper contests. But after my experiences in its “Health” Kwest, I am not surprised at all.

Here’s the latest, a photo contest on Instagram using the hashtag #GGDad. Seems innocuous enough, right?

instagram

 

So what’s wrong with this “most likes on this photo” contest? Let’s start with where the contest violates Instagram’s own Promotion Guidelines.

  • The official rules are nowhere to be found on Instagram (via a link) or on the Genghis Grill website.
  • The offer terms and eligibility are nowhere to be found on Instagram (via a link) or on the Genghis Grill website.
  • The promotion does not include a “complete release of Instagram by each entrant or participant.”
  • Nor does the promotion include an “acknowledgement that the promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.”

In addition, Genghis Grill (again) does not include guidelines for how contestants should disclose that their photos are hashtagged for a contest. When Cole Haan did something similar in March 2014, the FTC issued a closing letter (a type of warning) to the company.

Sigh.

So what am I doing, other than sharing the information via this blog post? I’ve reported the company’s contest to Instagram and to the FTC. I would have also contacted the company directly, but the last two times I did, it apparently didn’t matter.

It really isn’t that difficult for a social media manager to learn the guidelines for contests, is it?

Please, if you are holding a contest using social media, take the time to learn how to do it ethically.

barbara_is_listening

 

 

 

 

 

(NOTE to PR Professors: Feel free to use this Instagram contest as an example in your classes.)

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Preparing for Your New Employee

On May 21, 2014, in New Employee, by Barbara Nixon
Image Credit: "Feedback Checklist" by AJ Cann

Image Credit: “Feedback Checklist” by AJ Cann

My most recent project is working on a new employee onboarding plan for my company. Could I please get your input on this?

I’ve included all the usual suspects in the plan, such as

  • filling out HR paperwork
  • setting up computer/phone
  • expectation exchange with leader
  • drive-by introductions around the office
  • department- or role-specific training

And I’ve included some of the not-so-usual suspects, such as

  • leader sends out welcome email so all employees know a little about the new person
  • reminder to update LinkedIn and connect with new colleagues there
  • add recurring meetings to calendar
  • lunch with (different) co-workers several times in first two weeks
  • overview of how each department contributes to company success

What would you want on YOUR plan as a new employee? Or, put differently, what do you think should have been on your orientation plan when you started at your most recent company, but wasn’t there?

barbara_is_listening

 

Tattoo Regret? Not Me.

On May 20, 2014, in tattoos, by Barbara Nixon

huffpost liveI had a nice surprise email this morning . . . the HuffPost Live wanted to interview me (again) about tattoos (again). This interview was sparked by Jill Abramson choosing to  keep her New York Times “T” tattoo, even though she was unceremoniously fired from the paper last week.

Josh Zepps, the host, asked me why I decided to wait until “later in life” to get my first tattoo. Again, ouch! Oh well.

In the interview, I shared my advice for Jill Abramson, as well as talking about my own tattoos and why I do not regret them.

 

Barbara's TattoosYesterday afternoon, I was excited to see that HuffPost Live wanted to interview me. I thought it would probably be about my experiences in the Genghis Grill Health Kwest debacle, since that story had just been featured on PR Daily, but no . . . the producer wanted to know if I had thoughts to share on getting a tattoo “later in life.”

Later in life? Ouch. Yes, I know I am 50 years old (or a half-century, as I was reminded by one of my kiddos). But I still barely think of myself as being middle-aged,  and being middle-aged is way younger than “later in life,” isn’t it?

Anyhow . . .

Here’s the advice I shared for anyone, regardless of age, who is considering getting a tattoo:

  1. Think long and hard about what you want, because your tattoo should be meaningful to you. It took me several years to decide what my first tattoo would be; I decided on the Borneo Rose that you see in the upper left photo. It very closely resembles a doodle I’d been making for most of my life. Once I got the first one, I couldn’t wait for the second. My oldest son Kyle helped me find and tweak the design of my Wizard of Oz tattoo, which I have on my right leg. And the third tattoo is the most meaningful of all; it’s a memorial tattoo for Kyle, who passed away unexpectedly in 2011 as a graduating senior at Auburn University. Kyle had a cross tattoo on his arm, and my husband, middle son James and I all decided to get memorial tattoos in his memory. Every day when I see this Celtic cross, I can physically feel Kyle’s hand on my arm comforting me.
  2. Work with an artist whose work you have seen in person and that you trust. Each of my tattoos are done by different artists in different states; I got recommendations from people I knew.
  3. Get a temporary tattoo of your design before getting it permanently inked on your body. Still unsure if you really want a tattoo? Or know you want one, but can’t decide on size or location? Mock up your design and print it with your inkjet printer on temporary tattoo paper. Try it out in different sizes and locations before you make a final decision.
  4. And place your tattoo so you can choose who sees it. Where you place your tattoo is totally up to you. But for me, I needed to be sure that I could either show or cover my tattoos, depending on who I am with or the situation I am in.

The 20-minute video from HuffPost Live is below; my part of the video starts about 5:50 in and lasts for about 5 minutes:

 

What advice would YOU give people who are considering their first tattoos?

barbara_is_listening

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