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“A= Advertising product, service or cause. #COMM2322
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“C= Communication with colleagues, media, and audience is necessary to be successful. #COMM2322
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“F = Fair Use – PR Pros need to be familiar with fair use to avoid potential legal problems. #COMM2322
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“E = Effective powerpoints maximize visual/auditory learning and minimize slide text. #COMM2322
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“H = Have strong communications skills if you plan to succeed.#COMM2322
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“I= Internet media/promotion is a must in the PR world. #COMM2322
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“J = Justice is worth fighting for in the PR world #COMM2322
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“K= Kraft isn’t just for mac n’ cheese, get crafty with your ideas #COMM2322
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“L= listen! –> then think carefully and respond. #COMM2322
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“N = Never drop live turkeys from a helicopter for a PR stunt! #COMM2322
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“O= open your mind to new ideas! #COMM2322
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“P = Potential Clients – Remember who is watching you #COMM2322
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“Q = Quickly hit “spell check” before sending anything out. Errors make you look bad. #COMM2322
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“R = Readers are better writers #Comm2322
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“S = Stay calm! Getting worked up under pressure can cause mess-ups in your campaign! #COMM2322
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“T = Take time to have some fun. Enjoy your job. #COMM2322
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“U = Use your resources! Don’t waste or forget them! #COMM2322
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“V = Verify all the facts before doing anything else! #COMM2322
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“W= Writing and editing ability a must #COMM2322
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“Z=Zen helps. A relaxed and focused mood is great for writing. #COMM2322
