Webinars for Social Media for PR

For my Social Media for PR classes (COMM 4633 and SPC 4350)

In addition to our in-class meetings, we will learn from professionals in the social media space each week this semester. Be sure to view or listen to the webinar by Saturday at midnight each week; we’ll discuss the webinars during the following week in class. For many of the weeks, the webinars dovetail nicely with our theme for the week. A vast majority of the webinars will come from Hubspot’s Inbound Marketing University.

Week 1: Social Media and Building Community | Inbound Marketing University

Week 2: How to Blog Effectively for BusinessInbound Marketing University

Week 3: SEO (Search Engine Optimization) Crash Course to Get FoundInbound Marketing University

Week 4: Twitter for Business | Inbound Marketing University

Week 5: Business Uses for Facebook & LinkedIn | Inbound Marketing University

Week 6: Viral Marketing & World Wide Raves | Inbound Marketing University

Week 7: Passion-Inspired Video & Other Creative Content

Week 8 & 9 Social Media Time Management:

TBA

Week 10: PR for Inbound Marketing | Inbound Marketing University

Week 11: Social Media for Big Business | Inbound Marketing University

Week 12-15: TBA

SPC 4350 Social Media for PR & Adv Student Blogs, Spring 2011

Students in my SPC 4350 Social Media for PR & Adv course at Florida Southern College have started blogging. They will be adding to their blogs weekly throughout the Spring semester.

If you are a student in this class and your name does not show up on this list, please be sure you have at least one post on your blog, then complete this Google Form; it’s a manual process to build the blogroll, so your name will not show up immediately.

News University: A Rich & Cost-Effective Resource for Journalists & PR Writers

News University

For this semester’s public relations and journalism courses that I’m teaching for Southeastern University, I am again augmenting my own content and our textbooks with several courses offered by Poynter’s NewsU.

First, create a free account at NewsU. (NOTE: When you enroll in NewsU, the form will ask you for a course code. We do not have a code for your course, so just leave it blank.) Then come back to this blog post.

Next, it’s smart to enroll in all the courses you will need for the semester.  It will make your life easier later on. To enroll, first click on the name of the course(s) below, then click on  Enroll Now under Course Overview.

COMM 2322: Public Relations Applications

COMM 4333: Writing for Public Relations & Advertising

COMM 3333: Journalism

When you have finished with each course, you will need to do two things to earn credit for finishing the course:

  1. Complete the NewsU Course Completion Form.
  2. Send me your Course Report to my Southeastern University e-mail address. The short screencast below shows you now.  Have the report come to my university e-mail address. (NOTE: This screencast was recorded earlier this year, so some of the dates are old, though the process remains the same.)

I’ve created this short screencast to walk you through the process.

For some courses, you’ll blog about what you learned as a Topic of the Week. For the ones that are not required as TOWs, you can choose to have them be PR Connections, if you wish.

[NOTE: In order to get credit for completing the a NewsU Course, you need to complete the course, fill out the form & send me the course report — by Saturday midnight during the week it’s assigned.]

Questions?

barbara_is_listening.