For my PRCA 3030 (Social Media for PR) Class

(If you are in my PRCA 3711/4711 class, see your Trade Book Review assignment on a different page of my blog.)

Due: March 10 by 11:59pm: Submit the link to your blog post with the embedded PowerPoint to the Assignments area in GeorgiaVIEW

NEW: See short video of me describing this assignment.

One of our assignments this semester is for you to read and review a trade book on public relations. In the left sidebar of this blog is a list of books for you to choose from. (You can also see this complete list at my Amazon.com Public Relations Trade Books page that I created for you.)

Your book review will take the form of a professional-looking PowerPoint presentation designed to be presented in 5-7 minutes. Rely more on images to tell your story than bullet points. (We’ll discuss more in class about how not to create a “Death by PowerPoint” slidedeck.) Record the audio of your presentation and sync it with the slides to create a slidecast (narrated PowerPoint); embed the slidecast in your blog. Put your notes for the presentation in the Notes panel in PowerPoint.

Your PPT presentation should include:

  • Opening slide should include an image of the book’s cover, along with author & title of the book and your name
  • Short bio of the author(s) of the book (perhaps with a photo of the author)
  • What did you learn by reading this book?
  • What surprised you in this book?
  • What do you want to learn more about, now that this book has piqued your interest?
  • Would you recommend other students to also read this book? Why or why not?
  • Final slide: your contact information (photo optional)

Once you choose the book, reply with a comment to this blog post so that you can “claim” the book for yourself. I prefer that we have no more than four people in the class reviewing any one book. You should choose a book before the end of January so you have ample time to read it before the assignment due date.

Upload your book review to SlideShare and embed the slides in your blog. Indicate to your blog readers that if they visit Slideshare, they can see your notes on each slide there. Presentations that have no notes on the slides cannot earn more than 1/2 credit.

Optional:

  • Record video of yourself delivering the presentation, upload it to YouTube, and embed the video in your blog.
  • If you’re using Twitter, search for the authors of your book there and connect with them. You may be surprised how willing most of them are to reply to you when you @ them.
  • Leave a comment about your thoughts on the book on the author’s blog.

Questions about this assignment?

barbara_is_listening

NOTE: If you are in another of my classes with a similar Trade Book Review Assignment, you will need to review separate books for each class.


 

33 Responses to Trade Book Review & Slidecast :: PRCA 3030

  1. […] least two SlideShare presentations you have created (one can be the Trade Book Review you did for this […]

  2. Jeff Carter says:

    I will read Here Comes Everybody: The Power of Organizing Without Organizations.

  3. I will be doing FULl Frontal PR: Building Buzz About Your Business, Your Product, or You by Richard Laermer

  4. Jermery Watruba says:

    I will be reading Full Frontal PR

  5. Emily Roche says:

    Professor Nixon,
    I would like to read Socialnomics: How social media transforms the way we live and do business by Erik Qualman

  6. Kati Ann Wright says:

    I will be reading “The new rules of Marketing and PR.” Looks interesting!

  7. Victoria Greene says:

    I’m reading The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt

  8. Lauren Wolf says:

    I will read, “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers”

  9. Olivia Jordan says:

    I’m reading “Putting the Public back in Public Relations”

  10. Jayme Stroud says:

    Hi Professor Nixon,

    I’m interested in reviewing Twitterville: How Businesses Can Thrive…

  11. Eryn Pond says:

    I will be reading PR 2.0: New Media, New Tools, New Audiences by Deirdre Breakenridge for this assignment.

  12. Lauren Parr says:

    I will be reviewing “Here Comes Everybody” by Clay Shirky!

  13. Lauren Hopkins says:

    I will be doing my Tradebook Review on Groundswell. I am willing to switch IF IT’s an EMERGENCY ONLy since I”ve read mine over Christmas Break (Twitter Power). If I don’t hear from you by tommorow at midnight, then I’m doing mine on Groundswell.

  14. Matt Mauney says:

    I will be reviewing Naked Conversations. It seems like it will be a good and interesting take on blogging.

  15. Twitterville: How Businesses Can Thrive in the New Global Neighborhoods by Shel Israel

  16. Ashley London says:

    The book I want to reveiw is called “The Chaos Scenario” by Bob Garfield!

  17. I already posted what I was reading but it didn’t show up! i am reading socialnomics!

  18. Micaela Carter says:

    Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers

  19. Martine Howell says:

    I choose Twitterville. I’m very fascinated by this Twitter trend.

  20. Haley Higgs says:

    I will be reading The Google Story by David A. Vise and Mark Malseed

  21. I’ve got “Socialnomics: How social media transforms the way we live and do business”

  22. Marie Walker says:

    I’m planning on doing my review on the book “The Cluetrain Manifesto.”

  23. Brittany Cook says:

    I will read The New Rules of Marketing and PR

    Brittany

  24. Meghan says:

    For this assignment I will be reading the book Tribes by Seth Godin.
    Thanks,
    Meghan Beytagh

  25. If it’s not too late I wanted to see if I could change my book choice to PR 2.0 by Deirdre Breakenridge. I’ve started reading more and more of her blog and I think I’d like to go ahead and read her book. I probably will anyways even if I can choose it for the assignment!

    Thanks,
    Kelsey Hendrix

  26. I will be reading “Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition” by Andy Sernovitz…and HA!! *happy dance* lol I got the book I wanted this time without the confusion. Anyone who was in Practicum last semester with me knows what i’m talking about…;-)

  27. I will read “Putting the Public back in public relations”

  28. For PRCA 3030 I will read “Read This First”. I think it sounds like the perfect introduction to Social Media and using it in businesses!

  29. Allie Schlumper says:

    I will read Full Frontal PR by Richard Laermer.

  30. Meg says:

    and this one for this class: Tribes: We Need You to Lead Us

  31. I will read Naked Conversations by Scoble and Israel. Sounds interesting!

  32. […] you are in my PRCA 3030 class, see your Trade Book Review assignment on a different page of my […]

Leave a Reply