Archive for December, 2009

 

Integrating Poynter’s NewsU

December 22nd, 2009

For spring semester’s PR Writing course that I’ll be teaching online, I will be augmenting my own content and our textbook with several courses offered by Poynter’s NewsU.
Here are the ones I’m considering so far:

The Writer’s Workbench: 50 Tools You Can Use
The Lead Lab
The Language of the Image
Writing for the Ear
Five Steps to MultiMedia Storytelling
Cleaning Your [...]

Read full article | 9 Comments »

Jumpstart on Nixon’s Spring 2010 GSU Classes

December 16th, 2009

If you’re looking to get a jumpstart on my classes at Georgia Southern University this spring, here are the books that I will be using. I’ve linked to many of them at Amazon.com, but of course you can purchase them from anywhere you like. I recommend you try the Facebook Marketplace first, so you can [...]

Read full article | 6 Comments »

The 5 Rs of Prepping for a PR Writing Test

December 15th, 2009

One of my former students at Georgia Southern University found out recently that the job interview she secured also involves a writing test. She asked for some advice on how to best prepare. So . . . here we go.

Read several of the company’s recent news releases to get a feel for the company’s style.
Re-read [...]

Read full article | 4 Comments »

Best Blog Posts from #PRCA3339 Fall 2009

December 14th, 2009

My Public Relations Publications students have been blogging all semester. Today, I’m taking the time to highlight some of the best blog posts from the semester.

“From Bonfire to Bona Fide Events” by Jessica Cameron
Everything Breaks by James Kicklighter
The Importance of a Business Card by Sarah Farmer
“The Language of the Image” by Shannon McCloud
10 Things I Learned in PR Publications by [...]

Read full article | No Comments »

10 Blogging Tips That Will Change Your Life (or Grade, at least)

December 9th, 2009

[Slightly updated on 28 January 2010 from the original post date of 9 December 2009]
Over the past few semesters, I had nearly 250 of my students blogging as part of their grades in public relations courses. And this semester, I have more than 100 more. Based on their experiences and mine, here are some tips [...]

Read full article | 55 Comments »

Survive, and Maybe Even Thrive, in a Group Project

December 5th, 2009

UPDATED 12/5/09 – Scroll to end to see update. [Originally published on 9/2/09]

“Oh, no . . . you mean we have to work in GROUPS in this class?” Though my PR Research students didn’t lament this out loud, I wondered how many of them dreaded the thought of ever working in a group project in [...]

Read full article | 20 Comments »