Before the Thanksgiving break, my students in the PR Practicum class met with another colleague and me for their portfolio reviews. Many thanks to Lisa Muller, Pam Bourland-Davis, Urkovia Andrews, Michelle Groover and Alex Grovenstein for their assistance. Though many students did exceptionally well, here are a few things I noticed in the portfolio reviews [...]

This spring, I’ll be teaching several classes online for Georgia Southern University, including Social Media for PR and PR Writing. I’ve planned to include several guest speakers to enrich the students’ (and my own!) learning experiences. I was planning on just using Skype and Callburner, but then I got to thinking . . .
Which software/service [...]

PRCA 4330 Students
For your final exam in Public Relations Research, we’ll do something a little non-traditional. Create a list of the five most important things that public relations students need to know about conducting research, and explain why these things are important. Be sure to touch on a variety of the topics we covered in [...]

Are we the most “aggressively inarticulate generation?” Taylor Mali, the author of the poem used in this video, thinks so. Watch, listen, and decide for yourself.
Note the interesting use of typography to illustrate the poem “Totally like whatever, you know?”

Typography from Ronnie Bruce on Vimeo.

PRCA 3711/4711 Students
For your final exam in Public Relations Practicum, we’ll do something a little non-traditional. Create a top ten list of the most important things you learned in our class. Be sure to touch a variety of the topics we covered:

Resume writing
Job interviewing
Searching for a job
Creating & sharing your portfolio
Using LinkedIn
Tips you learned in [...]

For our Final Exam in FYE 1220, Mackenzie and I would like your help. Let’s develop a list of what you consider to be the most important things you’ve learned, and then turn that list into multiple choice questions. You’ll find out in class which categories you’ll need to write questions for.
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On Saturday morning, I am presenting at the National Communication Association convention in Chicago. The panel that I am a part of is Discourses of Stability and Change: Public Relations Educators Prepare Students to Learn Traditional Foundations While Grasping Social Media Trends. Other panel participants include:

Chair: Alisa Agozzino (Ohio Northern University)
Tiffany Derville Gallicano (University of [...]

This week, I am attending the National Communication Association convention in Chicago. In its own words, “NCA is a scholarly society that works to enhance the research, teaching, and service produced by its members on topics of both intellectual and social significance.”
While preparing to attend this convention, I told my students at Georgia Southern University [...]

[Updated from a post from Fall 2008]
Not long ago, my PRCA 3339 (PR Publications) classes took a field trip to the Eagle Print Shop on the Georgia Southern University campus. Our goal was to learn how students in the PR program could work most effectively with the print shop, especially for their PR Publications, PR [...]

For Prof. Nixon’s PRCA 4330 Public Relations Research Class:
This assignment gives you an opportunity to learn how to monitor blog and other social media content in a way that provides similar insight offered by more traditional environmental scanning methods.
Many people will discuss your client or organization and its products/services on their own Web sites or [...]