The PRSSA (Public Relations Student Society of America) at Georgia Southern University asked me to join them for tonight’s meeting and share with them one of my favorite subjects: Twitter! How could I say no? 
Twitter: WII-FM
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Are you a public relations student (or recent grad) just getting started using Twitter? It’s usually best to test the waters a bit before you dive in. Try following some (or all) of these people or organizations in my Twitter Starter Pack for PR Students. They all have something in common: they tweet useful or [...]

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In the spring, I’ll be teaching an online course for Georgia Southern called Social Media for PR. One of the things I plan to incorporate into the course is video/audio from respected leaders in PR on the topic of social media — like what the students might experience if they went to a conference. There [...]

In today’s PRCA 4330 (PR Research) class, the instructor PC didn’t seem to have the correct version of Flash to show this video. It’s a fascinating talk where “Oxford mathematician Peter Donnelly reveals the common mistakes humans make in interpreting statistics — and the devastating impact these errors can have on the outcome of criminal [...]

“Dan Saffer at the sixth annual IIT Design Research Conference, held September 21-22, 2007 at the Museum of Contemporary Art, in Chicago. ABSTRACT: How to Lie with Design Research: Same Data, Different Findings “There are three types of lies: lies, damn lies, and statistics.” Thus said Mark Twain. Should we add “Research Findings” to the [...]

Statistics can scare even the bravest PRCA 4330 student . . . so let’s look on the lighter side. Using your best search skills, find one or more funny cartoons (or YouTube videos) on the topic of statistics or math.
Here’s one of my favorites, from the PhD (Piled Higher & Deeper) comic strip:

Reply with a [...]

UPDATE @ end of this post
Did you see that Pepsi Co. has released an iPhone app for its Amp energy drink? It’s called … wait for it … Amp Up Before You Score.  (I intentionally did not link to the app, as I don’t want to drive traffic its way.)
In theory, having an app (not [...]

Going to networking events, or even meeting someone for the first time, can feel awkward for even the most socially adept people. Getting the conversation started is often the most challenging part. Starting a conversation by referring to the weather was lame 20 years ago, and it’s still lame today (unless you’re meeting Lee Haywood, meteorologist [...]

– Sent from my Palm Pre

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