In Monday’s PRCA 4330 (PR Research) class, we are discussing using secondary and historical research. Purdue University’s Mihaela Vorvoreanu helps simplify this process in a recent post on her PRConnections blog.With her permission, I adapted her blog post to a PPT. If you download the PPT, you can see the relevant sections of her blog [...]

In Friday’s PRCA 3339 (PR Publications) course, we discussed author Robin Williams‘ concept of the Joshua Tree Epiphany and how CRAP can help us remember effective design principles. 
Principles Of Effective Design
View more presentations from Barbara Nixon.
Many thanks to Saul Greenberg for developing the original PPT that I based this upon.