In today’s PR Research class, we discussed the students’ perceptions of what research is. I captured the essence of their thoughts (meaning I typed *most* of what I heard them say) and made a word cloud of it using Wordle. The words they said most frequently showed up larger, as in most word clouds.

At the [...]

This semester, I am teaching PR Research (PRCA 4330 at Georgia Southern University) for the first time. Here’s a short video from Phil Gomes from Edelman Digital on the importance of research in public relations. (NOTE: You must be a member of PROpenMic to view this video clip. Registration is easy and free.)

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