We’ll be We discussed discussing informal methods of observing people in today’s PRCA 4330 (PR Research) class.
Informal Methods Of Observing People
View more presentations from Barbara Nixon.

Traits of a Good Interviewer
In class, we also brainstormed traits of a “good interviewer.” I combined the lists the class developed with a little crowdsourcing on Twitter, and here’s what [...]

So, you signed up for an account at WordPress, and you added an About page. Now what’s next?
FIRST: Let me know your blog address by replying to this post with a comment, sharing your name and blog address.
NEXT: How do you go about learning more to create a blog that reflects your personality and style?
Fortunately, WordPress offers many FAQ [...]

[crossposted from my Making Connections: Facebook and Beyond blog]
This morning, I was riveted to the Today Show as it aired a powerful and controversial public service announcement aimed teens. You’ve heard it from your parents, you’ve heard it from your teachers, and (I hope) you’ve heard it from your responsible friends.
Don’t text and drive. Ever.
The United [...]

In today’s PRCA 4330 (PR Research) class, we’re discussing the case study approach. Limited notes appear in the Notes panel in the PowerPoint.
The Curious Case Of The Case Study
View more presentations from Barbara Nixon.
For a great overview of how to read and analyze a case study, see this PDF from Curtin University of Technology.

In Monday’s PRCA 4330 (PR Research) class, we are discussing using secondary and historical research. Purdue University’s Mihaela Vorvoreanu helps simplify this process in a recent post on her PRConnections blog.With her permission, I adapted her blog post to a PPT. If you download the PPT, you can see the relevant sections of her blog [...]

In Friday’s PRCA 3339 (PR Publications) course, we discussed author Robin Williams‘ concept of the Joshua Tree Epiphany and how CRAP can help us remember effective design principles. 
Principles Of Effective Design
View more presentations from Barbara Nixon.
Many thanks to Saul Greenberg for developing the original PPT that I based this upon.

For my PRCA 3711/4711 Students:
One of our assignments this semester is for you to read and review a trade book on public relations. In the left sidebar of this blog is a list of books for you to choose from. (You can also see this complete list at my Amazon.com Public Relations Trade Books page [...]

In today’s PR Research class, we discussed the students’ perceptions of what research is. I captured the essence of their thoughts (meaning I typed *most* of what I heard them say) and made a word cloud of it using Wordle. The words they said most frequently showed up larger, as in most word clouds.

At the [...]

This semester, I am teaching PR Research (PRCA 4330 at Georgia Southern University) for the first time. Here’s a short video from Phil Gomes from Edelman Digital on the importance of research in public relations. (NOTE: You must be a member of PROpenMic to view this video clip. Registration is easy and free.)

Find more videos [...]

For my PRCA 4330 Public Relations Research class:
Review an academic article on public relations that appears in a peer-reviewed journal. Your review is due by midnight on Tuesday, September 1. Recommended journals include (but aren’t limited to):

Journal of Public Relations Research (via EBSCOhost in GALILEO)
Public Relations Journal
Public Relations Quarterly (via EBSCOhost in GALILEO)
Public Relations Review [...]