Regardless what company you are working with or which newspaper outlets you are sending a news release to, there are a baker’s dozen items that should appear in most news releases.
[…] Specifically, Professor Nixon chose to focus on press releases in a lecture that she titled A Baker’s Dozen: The Anatomy of a News Release. We were given a news release that we thoroughly dissected, discussing the importance of each part. […]
[…] 14: More about News Releases and Publicity Photos Along with learning the Anatomy of a Press Release in class, chapter 14 in the text book, Public Relations: Strategies and Tactics (9th edition), […]
[…] *Information was provided by Barbara Nixon. Check out her presentation! […]