A Baker’s Dozen :: The Anatomy of a News Release
Regardless what company you are working with or which newspaper outlets you are sending a news release to, there are a baker’s dozen items that should appear in most news releases.
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April 23rd, 2009 at 12:54 am
[...] *Information was provided by Barbara Nixon. Check out her presentation! [...]
April 27th, 2009 at 10:38 pm
[...] 14: More about News Releases and Publicity Photos Along with learning the Anatomy of a Press Release in class, chapter 14 in the text book, Public Relations: Strategies and Tactics (9th edition), [...]
April 30th, 2009 at 10:07 pm
[...] Specifically, Professor Nixon chose to focus on press releases in a lecture that she titled A Baker’s Dozen: The Anatomy of a News Release. We were given a news release that we thoroughly dissected, discussing the importance of each part. [...]