Comments on: Domino’s Fights Back, Web 2.0-Style

By: James Kicklighter

James Kicklighter — Mon, 20 Apr 2009 04:16:39 +0000

From a film standpoint, that was not handled properly — it sounds like the President giving a sober State of the Union address. Mind you, he shouldn’t dismiss the gravity of the incident, but I believe that this kind of message needs to at least give the portrayal of emotional sincerity, not scripted corporatism.

By: Ian Ross

Ian Ross — Fri, 17 Apr 2009 00:50:05 +0000

It was certainly a slow start for their PR team but it looks like they are now on top of the issue. Interesting that they are allowing an open discussion on their Facebook page with more than 280,000 fans. The majority are positive/supportive posts, but there are others calling Dominos ‘pathetic’ and telling them that an apology isn’t going to get their business back. Creating an open forum for discussion is refreshing. It shows me they are willing to take the critisism and aren’t trying to hide the blowback.

By: Lauren Lee

Lauren Lee — Thu, 16 Apr 2009 14:59:28 +0000

I think that they are doing their best to make things better for their company. Domino’s will still be eaten and enjoyed by tons of people. The people who put out the first video really are disgusting in my opinion and should never be able to work in the food undustry again.

By: Barbara B. Nixon

Barbara B. Nixon — Thu, 16 Apr 2009 13:31:43 +0000

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