Using the same social media tools that harmed them earlier this week (regarding the “Disgusting Domino’s People” YouTube video), Domino’s is fighting to earn back the public’s trust via YouTube and Twitter.
Here’s a video from Patrick Doyle, President, Domino’s U.S.A., responding to “video of (now former) Domino’s team members.” The original “disgusting video” is no longer available on YouTube due to a copyright claim from Kristy Hammonds Thompson. The offending and offensive former employees have been arrested and are facing charges.
UPDATE (April 16, 10:20 a.m.) Though Doyle’s apology sounds sincere and I believe it is sincere, I do have to wonder what he was looking at during the filming of the video. A TelePrompTer, perhaps? Eye contact with his audience, like David Neelman’s in his Jet Blue apology video from two years ago, goes a long way to help us relate better. (Thanks to Scott Monty for suggesting a comparison of the two video apologies.)
Now, if only Domino’s can regain the Twitter accounts of @dominos and @dominospizza; both of those accounts have apparently been twittersquatted.
DISCLOSURE: I worked at a Domino’s franchise in Auburn, AL, while I was in college.